Pippip Media, a media production company headquartered in Goa, has joined hands with Cannes Lions winning filmmaker and experienced ad-man Pranav Harihar Sharma. Sharma comes on board as partner and showrunner of the company.
Speaking on his association with Pippip Media, Pranav Harihar Sharma said: “The world is fast moving from advertising to media & entertainment and in no time we will see branded content replacing the good old TVC. The change is already here and at Pippip, we want to be at the forefront of this change.”
Added Aritra Mukherjee, Director & Chief Creative officer of Pippip Media: “The time is here to toggle between films, TVCs, digital content, branded campaigns, web series and not be limited to any one particular medium. We want to be present where good content can be created and no one better than Pranav to lead this vertical for us.”
Hamdard Laboratories (Medicine Division) has launched its new campaign ‘Sachai Andar.Achchai Bahar’ for its brand, Safi. Personalities like Anny Divya – world’s youngest woman commander to fly Boeing 777; Ashweeta Shetty – TEDx speaker from being a beedi roller; Afshan Ashiq – Captain of J&K women’s footfall team; Mira Erda – youngest formula 4 girl driver in India; Gladstone Peter, a one man band; Angad Dariyani- maker of India’s first 3D printer; Chandeep Singh – world record holder for fastest 100 mtrs para skating and Sanober Pardiwala – India’s first stunt woman, are featured in the campaign.
Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Health and wellness deserves the highest priority today .The pandemic has made people conscious of their health and hygiene. It is my belief, that when people eat well, sleep well and keep their bodies cleansed of impurities the result is not just great. It is miraculous. A healthy body and mind comes with a perk of glowing skin. I bet on SAFI to give such results. Natural herbal remedies are always beneficial. Try for yourself .Stay healthy. Stay safe.”
On the launch of its latest product campaign, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Our new campaign celebrates the true spirit of people who are beautiful inside out. It’s about the power of self-belief, determination that adds another dimension of glow. Positioned as Sachchai Andar. Achchai Bahar, it reflects the product truth. Safi purifies the blood from inside to give us glowing skin outside.”
Said Pranav Harihar Sharma, Creative Director: “Every genius seems crazy at first. But what they seem, they never are. This is the core thought of Safi campaign, connecting the product with the philosophy of Sachai Andar.Achai Bahar. The campaign showcases eight talented people of India who have broken stereotypes to reflect their self- belief and their act is what makes them beautiful and celebrated. The idea makes a point that you are not what you look. The glow on the face is the glow that comes from within.”
Hamdard Laboratories has rolled out a new marketing campaign #Breathless for its tonic brand Cinkara. With the new brand positioning, the company has brought Cinkara in new packaging and a refreshed look. Singer Sunidhi Chauhan is the face of the new brand campaign who has rendered her voice to #Breathless. Hamdard has also collaborated with Radio Mirchi to maximie the campaign’s reach and engage listeners through ‘The Breathless Challenge’.
Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “My late grandfather had a vision for the brand and its role. The Cinkara packaging is inspired by our tricolour, hoping that one day it would become the tonic of the nation. For more than 40 years now, Cinkara has been one of the most popular and affordable health tonics in the country. At Hamdard, it’s our constant endeavor to provide products that are targeted at holistic wellness and keep us energetic to fight life challenges.”
Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Cinkara is an iconic brand and with this repositioning, we want to reach out to the maximum number of households. We believe that our mothers hold the key to our health and happiness and are an important part of the chain. We are pleased to have Sunidhi Chauhan as our brand ambassador for the campaign as she resonates well with our consumers who are excelling at both professional and personal levels. The Cinkara song is an ode to all the mothers and homemakers who do everything to keep us going.”
Said Pranav Harihar Sharma, Creative Consultant, Hamdard Laboratories (Medicine Division): “We often hear people say that – ‘Saans lene ka bhi waqt nahi milta!’ This summarizes the tussle of an Indian middle class family who is living a breathless life and juggles between multiple roles and responsibilities. With Cinkara’s new campaign, we have tried to give this reality of ‘breathless life’ an entertaining twist by narrating the role of Cinkara through a mother’s lens and dedicate the breathless song to all the super moms and their families. The campaign is live on various digital platforms, print and radio.”
Hamdard Laboratories has announced the launch of its new campaign #MainDarpokHoon to encourage people to stay indoors and take preventive measures to stay healthy and safe. The campaign is shot indoors, adhering to the social distancing norms and guidelines set by the Government of India.
#MainDarpokHoon campaign is conceptualised by Pranav Harihar Sharma, Creative Consultant for marketing at Hamdard Laboratories (Medicine Division). The campaign is live on digital platforms such as Facebook, Instagram and Hotstar etc.
Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division), said: “When we set out to work on the film, we were very clear that in times like this, we have to act responsibly and respond sensibly, and leverage the norms set by the government. We chose a slightly unconventional way of sending out the message to the audience. As a brand, we wanted to say in times like this boosting one’s immunity is the first step of prevention besides all the precautions we are being told to take, to stay safe.”
Sharing the thought behind the campaign, Sharma added: “Fear makes us extra cautious and it is the exact need of the hour today. We are living in corona times and the best we can do to fight it is to be vigilant of it and follow preventive measures like wearing masks, washing hands and follow social distancing norms. ‘#MainDarpokHoon’ campaign takes an entertaining route to convey the message and depicts fear as the greatest strength in defeating the pandemic.”
Leo Burnett India has appointed Pranav Harihar Sharma as Executive Creative Director. Sharma will report to Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia, and will be based in the Mumbai office. His last stint was at Rediffusion Y&R where he was the Executive Creative Director for West and North.
In a career spanning over 18 years, Pranav has worked across several agencies such as DDB Mudra, J. Walter Thompson, Linen Lintas and Grey Worldwide, in addition to three stints at Rediffusion Y&R.
RajDeepak Das
Said Das on the appointment:“Pranav is a passionate and creative person who combines strategic advertising thinking with brilliant filmmaking skills. His understanding of the Indian consumer runs deep, making him the kind of talent that is coveted in our industry. I have great expectations from him at Leo Burnett, and I’m confident he will easily fulfill them all.â€
Speaking about the new role at Leo Burnett, Sharma said: “I have always admired the kind of work Leo Burnett India has been behind. It is an agency known for its innovation and effectiveness, and that is exactly the sort of culture I want to be a part of. My role here is to extend the legacy handed over to me and churn out effective work in the space of ‘content’, a key word in today’s advertising industry. I look forward to my new innings.â€
Having won the pitch, Rediffusion-Y&R has conceptualized LIC’s latest campaign film. The objective is based on two of LIC’s single premium plans namely, “Bima Bachat†and “Jeevan Shikharâ€. This extends the brand proposition of ‘Be rest assured once and for all’. The communication is targeted to the modern upper middle class families.
LIC’s objective was to build their campaign communication in order to familiarize people with a single premium endowment plan and its benefits, thereby encouraging them to invest in the same.
The film shows a daughter reminding her father that she will be 18 years old in the coming week and he should refrain from getting her any teddy bear or robot toys, to which her father gifts her jewelry set. The daughter is delighted; however the mother has her concern on the expense, to which the father explains that “Our daughter is getting older, instead of various small investments we should now look at big investment. It gratifies our daughter and prepares us for future tooâ€. In the comeback the daughter having received the jewelry, in all her innocence asks her father if the gift has to do something with her marriage, as she is too young; to which her parents laugh.
The campaign aims at making people realize the importance of saving early in life and investing in the future of their loved ones. And that’s what the product offering of LIC, exactly does.
Pranav Harihar Sharma
Pranav Harihar Sharma, ECD – West & North, Rediffusion Y&R said, “The film taps the mind space of a father, how he thinks long term and in the disguise of a birthday gift, how he starts planning for a bigger occasion in future. And this actually is a beautiful thing that only we Indians have. The habit of saving and planning for future is an in-bred thing in us and that’s made the core insight in the film.  The story line was kept simple and slice of life and the effort was to connect the story seamlessly back to the product offering from the brand. I think simplifying a product in an interesting way is the job of communication and that’s what we tried doing here.â€
Dhunji Wadia
Dhunji S. Wadia, President Rediffusion Y&R said, “We were given a very detailed and specific brief. This helped the team in terms of addressing the issues and working on an interesting creative solution.”
On the eve of Republic day, Rediffusion Y&R has unveiled a digital film that revolves around “Teach them, Change Themâ€. The film set up is in an office, where an old man (teacher) asks a clerk on the progress of his file; to which the clerk casually replies that it is stuck in the same place. The clerk begins to explain to the old man on how being a teacher he should already understand the science behind the car running on petrol and that it is very important to fuel the file and increase its weight in order to fasten the work. The old man is dazed yet stays poised.
Thereafter, upon peon serving the tea, the clerk asks the peon to serve the tea to the old man so that we can understand the significance of “chai-paaniâ€. The old man subsequently asks the clerk for his file, and expresses his willingness to increase the weight of the file to which the clerk smiles and takes out the file from the heap and points out that the tea worked. The old man puts something inside the file and returns it back to the clerk. The clerk takes it and contentedly tells the old man that the weight has increased only to find the tricolour flag lying inside. The old man adds that he isn’t sure whether the file’s weight has increased however his shoulder definitely has some heavy responsibilities to take on. The film ends on the musical notes of the national anthem.
This film tied together with the theme #FlagoffChange is momentous and carries a reflective message.
Jaideep Mahajan – NCH, Rediffusion Y&R said, “Technology is all about bringing positive change. But this Republic Day, we chose to talk about positive change of a different kind; the kind that we’d like to spark for a better India. And, who better to start this conversation than a brand that’s truly Indian.â€
Pranav Harihar Sharma, ECD – West & North and director, Rediffusion Y&R said, “You rarely get these kinds of scripts to execute. And though the budget for the film was really minuscule but only on the sheer basis of the script people came on board for free. I tried my best to keep the story in film zone and not commercial. We kept the shots organic and camera in classic locked frames. Actors were asked to hold on the dialogues and delay the delivery. I had the dream cast which made my job easier. I’m glad to have directed this gemâ€.
GREY group India has appointed Pranav Harihar Sharma as the new Executive Creative Director who will lead the creative team in Delhi. Pranav joins GREY with over one and half decades of advertising experience. His last stint was with Linen Lintas as Group Creative Director where he was responsible for working on brands such as Dabur, Cardekho.com Tupperware, Oppo Mobiles, DLF, Panasonic India, Volvo cars, Yebhi.com etc.
“We are delighted to have Pranav on board. The momentum that we have achieved in last one year, will only get accelerated with his sharp creative approach. He is going to lead and mentor a talented creative team and contribute immensely to Grey creating Famous and Effective work for our clientsâ€, said Samir Datar, VP and Branch Head, GREY group Delhi.
Malvika Mehra
Malvika Mehra, National Creative Director and EVP said, “I already have a very talented bunch of creatives in Delhi; what was missing was a leadership…the most precious piece of the jigsaw. With Pranav coming on board, I think the final picture is indeed looking good. And I have no doubt that he and the teams at Grey Gurgaon will totally rock it.â€
Pranav Harihar Sharma started his career with a small advertising agency in Indore as a summer trainee in his final year of a management degree. After exploring nearly six years of advertising experience in Indore, he moved to Mumbai to be an independent film-maker. After having written and directed few television commercials, he started working with Rediffusion Y&R in Mumbai. After that, he worked with agencies such as DDB Mudra, JWT and Linen Lintas, having handled brands like Godrej, Future Group(BigBazaar,Fashion@Bazaar),Emami, Femina, LIC, Star News at DDB Mudra ; Nokia, Pizza Hut, Wal-Mart, Hero, Sony, Timex at JWT; Tata Motors, Bank of Maharashtra, Taj Group, MTS, Amway at Rediffusion Y & R.
