MxMIndia

Tag: Pramod Sharma

  • To drive home strong message of don’t drink & drive

    Rediffusion creates a campaign for Punjab Police

    By Our Staff

     

    In time for the frenzy around New Year’s Eve, the Punjab Police released a five-minute video on all its social media handles urging citizens, especially youth not to ‘drink and drive’. The video has been ideated and created by the Rediffusion Mumbai team.

     

    Said Pramod Sharma, Creative Chief of the agency’s Mumbai office: “It is an emotional film but it is very real. We sometimes underestimate the love and trust parents have for us children. This video is very candid. It covers a lot of incisive insights about the parent-child relationship and how offsprings can sometimes betray the faith and trust that resides so deep in the parent’s heart. But the video stops short of any pulpit talk; just merely states that for the sake of your family, their love and their trust, don’t drink and drive.”

     

    Added Kalyani Srivastava, Head of Rediffusion Mumbai: “This is a simple but touching New Year message from the Punjab Police. No pontification. Just a dramatic portrayal of a mother’s love, and that is infinitely powerful.”

     

  • #DekhoApnaDesh is a clarion call to all Indians to travel the country

    Rediff creates campaign for IHCL to promote travel

    By Our Staff

     

    As India celebrates its milestone 75th year of Independence, Indian Hotels Company (IHCL), South Asia’s largest hospitality company, inspired by the Ministry of Tourism’s campaign, is inviting travellers to explore the undiscovered beauty of the country by their viral campaign, ‘Dekho Apna Desh’.

     

    Said Veetika Deoras, Vice President – Strategy and Brands, IHCL: “The past year and half has brought many changes across industries and people. However, what has remained resilient is the richness of our country and our spirit of travel and exploration. The campaign endeavours to highlight the beauty of India and encourage Indians to travel within India, for India.”

     

    Added Pramod Sharma, National Creative Director, Rediffusion: “Taj Hotels is not just an experience; it’s a window to a spectacular landscape called India. Dekho Apna Desh is an expression that needed a touch of Taj. We exactly did that. Through a great narrative. Through mesmerising visuals of India.”

     

  • Features some of the ad industry’s biggest stalwarts who have worked at Rediffusion

    Rediffusion toasts ex-employees in campaign to celebrates 50 Years

    By Our Staff

     

    Surprise! Surprise! An ad released by Rediffusion last week features Mullen Lowe Lintas India’s Group CEO, Virat Tandon. In fact Tandon is the hero of the ad. Why?

     

    Because Rediffusion is starting its ‘50 Years’ celebration, 24 months in advance. And every month over the next 24 months, Rediffusion will release an ad celebrating a former employee who has gone on to achieve success and fame in advertising, and beyond. Virat Tandon, who joined Rediffusion in 1993 as an Account Executive in their Delhi office and worked on Caltex, AT&T, Sony, Shell and Atlas Cycles, has the honour of being the first to be featured in his alma mater’s celebratory campaign.

     

    Explains Diwan Arun Nanda, Chairman & Founder of Rediffusion:  “Rediffusion has a proud history not just of the clients and brands it has handled over the past 48 years, but also the talented professionals who worked at Rediffusion over the years and left their indelible stamp on the agency. This campaign celebrates our stars who spent some part of their professional innings at Rediffusion, and then moved on to attain stature and esteem in the ad industry, media, movies, academia, and more. This campaign toasts their success, and thanks them for having been part of Rediffusion’s incredible journey of nearly five decades,”

     

    The second ad in the series features Kamlesh Pandey, who has recently come back to the agency as Legend In Residence. Pandey joined Rediffusion in the mid-70s and was the most awarded Copywriter of that era – with iconic lines like “Whenever you see colour, think of us” for Jenson & Nicholson, “Hum Red & White peene walon ki baat hi kuchh aur hai” for Red & White cigarettes, “The Zing Thing” for Gold Spot that made him famous. Pandey went on to head programming at Zee and is well known as a Bollywood script writer, including penning films like Rang de Basanti.

     

    Some of the ad industry’s biggest stalwarts have worked at Rediffusion. From Harsha Bhogle who joined the agency in client servicing straight from IIM Ahmedabad, and went on to become a famous cricket commentator, to India’s current cricket team coach Ravi Shastri who headed Showdiff, Refiffusion has many famous alumni. The current President of the Advertising Agencies Association of India (AAAI), Anupriya Acharya worked at Rediffusion over a decade ago. India’s No. 1 media man, Prashanth Kumar, the CEO of Group M started as a rookie in media at Rediffusion nearly 25 years ago. Actor Rahul Bose headed creative at Rediffusion Mumbai in the mid-90s while celebrated Creative Director Bobby Pawar too spent some of his younger days at Rediffusion’s Readymoney office writing copy. Havas’ Country Head Rana Barua and Times of India’s President Partha Sinha are both Rediffusionists.”

     

    Added Dr. Sandeep Goyal, Managing Director of Rediffusion: “So sparkling is our galaxy of superstars that choosing just 24 to feature in the campaign is going to be a tough task. I worked with Virat Tandon when I was Branch Head of Rediffusion Delhi. It is so satisfying to see Rediffusion youngsters like Virat bloom into leaders of the industry. Rediffusion has been a veritable University of Indian Advertising and we are proud to be celebrating our contribution through this communication.”

     

    The campaign has been ideated and written by Pramod Sharma, Executive Creative Director, Rediffusion Mumbai.

     

  • Initially the films have been released on the digital platform

    Rediffusion crafts 3 quirky films for SBI Debit Card

    By A Correspondent

     

    Rediffusion has announced the release of the #KhushiyanOnEMI campaign to promote the EMI through SBI’s debit card facility.

     

    Speaking about the film, Pramod Sharma, ECD & Mumbai Creative Head, Rediffusion Brand Solutions said: “What happens when you have the power of EMIs on your Debit Card? Buying things for loved ones becomes easier than ever. Through three quirky films we have tried to established this fact. SBI is a client that gives your creativity a broad canvas. You have to just paint your best picture. As an agency we have tried our best to do that.”

     

    Initially the films have been released on the digital platform but soon these will be taken to the television to ensure greater reach amongst the intended target group.

     

     

  • Conceptualized by Rediffusion, the campaign celebrates Tata Motors association with the Wrestling and Kabbadi Champions

    Tata Motors campaign salutes ‘Desh ke Champions’

    By A Correspondent

     

    Tata Motors has launched its latest film, ‘Desh Ke Truck’, that establishes the company’s vast range of commercial vehicles as an integral part of a sportsperson’s quest for perfection followed by success.

     

    Said UT Ramprasad, Head-Marketing Communications – CVBU at the auto major: “Tata Motors is the archetype trucking brand of India. It is truly the ‘Desh ke Truck’. And while for decades it has played a crucial role in ensuring the victory of the Indian economy, it was time it helped the country win in other fields of play too!  Tata Motors Commercial Vehicle’s association with sports is our acknowledgment of the undeniable and unstoppable ‘sportification’ of India. Trucking is made of ‘sterner stuff’, and so are champions!” said UT Ramprasad, Head- Marketing Communications, CVBU, Tata Motors.

     

    Added Pramod Sharma – Executive Creative Director, Rediffusion: “Tata Commercial Vehicles are the lifeline of India. Apart from goods, they carry emotions with them as well – be it Ganesha idols or sports felicitation processions, they are the heartbeat of India. Our idea stemmed from this insight.

     

     

  • Rediffusion Y&R, the agency tasked with the communication mandate, was briefed to welcome the world to the 'Make in India Week'

    Rediffusion Y&R executes integrated campaign for ‘Make in India Week’

    By A Correspondent

     

    The ‘Make in India Week’ being held from 13th Feb to 18th Feb 2016 in Mumbaiis an event showcasing India’s potential in the manufacturing sector. It is a global platform offering unparalleled opportunities to connect and collaborate with Industry stakeholders, investors and think tanks. It is also a great forum for exchanging ideas with policy-makers and an opportunity to understand the latest government initiatives.

     

    Rediffusion Y&R, the agency tasked with the communication mandate,was briefed to welcome the world to the ‘Make in India Week’. With this brief, Rediffusion created a unique symbol – The Laman Diya, a representative of auspicious beginnings, peace, prosperity and growth.The idea behind this Diya design was to connect the elements of the ‘Make in India Lion’ with the Diya in the Government of Maharashtra and the MIDC logo. The concept has been extended to TVC, Outdoor as well as the life-size Installations.

     

    The second task was to build the Magnetic Maharashtra brand and promote Maharashtra as the leading investment destination for potential investors globally. For this Rediffusion Y&R conceived and created aunique campaign putting forward a 360 degree support; right from TVCs, print campaigns, AVs and outdoor.

     

    The brand film for Magnetic Maharashtra features Sachin Tendulkar, Madhuri Dixit and Shankar Mahadevan highlighting these aspects that Maharashtra offers to its investors and concludes with the line “Unnati ka Savera, Magnetic Maharashtra yeh Mera”.

     

    Pramod Sharma

    Having worked on this campaign, Pramod Sharma ECD West, Rediffusion Y & R said, “I have been born and brought up on this great land called Maharashtra. And working on something as big and diverse as Maharashtra was a privilege. Deadlines were mad. Work had to be created and presented in almost impossible time. What kept us going was the pride to work on Magnetic Maharashtra. My complete team is to be given the credit for pulling off this outstanding campaign. I hope this campaign does wonders for our state and ropes in enormous investment and business opportunities.”

     

    Dhunji Wadia

    Dhunji Wadia Group President, Rediffusion Y&R quotes “I thank the Government, CII and MIDC for giving Rediffusion-Y&R this opportunity for Maharashtra as the host state to welcome the world and through this effort showcasing Maharashtra as the ideal destination for investment before a global audience.”

     

  • He joins the agency from Soho Square

    Pramod Sharma returns to Rediff as ECD

    By A Correspondent

     

    Pramod Sharma

    Rediffusion Y & R has announced the appointment of Pramod Sharma as Executive Creative Director. He joins the agency from Soho Square (Ogilvy). This is his second stint in the group.

     

    Pramod comes with over 15 years of work experience across agencies like Ogilvy, Dentsu, Percept-Hakuhodo, Everest and DDB Mudra. During his career he has worked on brands such as Parle Products, Sony Sab TV, Sony Pal, Pantaloons, Maxx Mobiles, Fedex, ICICI, Reliance Communications, Readers Digest, Cisco,Tata Housing, Raymond Apparels.

     

    Dhunji S. Wadia

    Speaking on his appointment, Dhunji S.Wadia, President, Rediffusion Y & R says, “We welcome Pramod’s return to our agency. He understands our clients, brands and our work style. We appreciate his work ethic and calibre. And everyone can expect sparkling creative work.”

     

     

    Rahul Jauhari

    Speaking on the appointment, Rahul Jauhari, Chief Creative Officer, Rediffusion Y & R says, “It’s great to have Pramod back in the team. His passion for creativity is very well balanced with his understanding of business issues. Pramod comes as a shot in the arm for the creative team in Rediffusion YR Mumbai.”

     

  • He has worked previously at Ogilvy, Dentsu, Percept-Hakuhodo ​ and DDB Mudra

    Pramod Sharma joins Soho Square as Senior CD

    By A Correspondent

     

    Soho Square Mumbai has announced the appointment of Pramod Sharma as Senior Creative Director of Soho Square Mumbai.

     

    Anuraag Khandelwal and Satish deSa, Executive Creative Directors & Creative Heads, Soho Square Mumbai shared: “In Pramod we found the ideal mix of maturity and crazy ideas. He is very ambitious, and yet very down-to-earth. We believe we have found one more member of our tribe.”

     

    Moving from Everest Brand Solutions, Pramod enters Soho Square with over 14 years of ​work ​experience. He has worked previously at Ogilvy, Dentsu, Percept-Hakuhodo ​ and DDB Mudra.

     

  • Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad

    AdStrat: Parle’s Wafers ‘Khaaneka aapka kya hai funda?’

    Rahul Jauhari, NCD, Everest Brand Solutions & Pramod Sharma, Creative Director, Everest Brand Solutions

     

    Rahul Jauhari

    Name of the Campaign: Parle’s Wafers ‘Khaaneka aapka kya hai funda?’

     

    Brief: Create clutter-breaking communication for the brand targeting the youth.

     

    Creative Thought Process:

    The idea was to carry forward Parle’s Wafers ‘Match jitaaneka aapka kya hai funda?’ campaign to moments beyond cricket. We decided to create more moments and give the younger audience more reasons to consume Parle’s Wafers.

     

    Media vehicles chosen: Television, Outdoor, Print, Social media

     

    [youtube width=”400″ height=”225″]http://www.youtube.com/watch?v=rMzCmynCXnQ[/youtube]
    [youtube width=”400″ height=”225″]http://www.youtube.com/watch?v=e2juospDlyo[/youtube]

    Key issues kept in mind while executing the ad:

    The communication was kept short, humorous and on topics relating to youngsters. Youngsters spend half their lives on stuff like FB. And of course, teen romance is a sweet spot that is immensely exploitable. Hence the use in the films. We believe these will connect well with the audience.

     

    Does the treatment do justice to the brief?

    Yes, the treatment, as mentioned above, is pretty much in the youth space.

     

    What according to you is the differentiating factor about the ad?

    Youth is all about fundas. This campaign speaks exactly this language – and allows youngsters to create their own fundas with Parle’s Wafers. Youth connect to new things in life. Talk in their language and they’ll surely accept you. We’ve cracked new Fundas of life for them. Fundas they can use in their daily life. The creative relates to them and will surely work the brand.

     

    Market/client feedback – The initial feedback on the campaign is very positive, and the audiences are very kicked up about it

     

    Pramod Sharma, Creative Director, Everest Brand Solutions:

    Youth connect to new things in life. Talk in their language and they’ll surely accept you.

    We’ve cracked new Fundas of life for them. Fundas they can use in their daily life.

    The creative relates to them and will surely work the brand.

     

    Credits:

    Client: Parle Products Pvt Ltd –

    Mr. B. Krishna. Rao – Group Product Manager

    Ms. Asha Mathew – Brand Manager

    Agency: Everest Brand Solutions, Mumbai

    Creative Team: Pramod Sharma, Samir Chonkar and Rahul Jauhari

    Account Servicing: Siddhi Shah andRavi Walia

    Film Director: Ram

    Production House: Nirvana Films

    DOP: Mohanan

     

    Compiled by Shubhangi Mehta