By Our Staff
Pramerica Life Insurance has launched a new brand campaign featuring two short films created by Publicis Worldwide India.
Said Pankaj Gupta, MD & CEO of Pramerica Life Insurance: “Just as every climb presents unique challenges and requires unwavering determination, so does the journey of life,” “Through ‘This is My Climb’ campaign, we celebrate the different facets of purpose, commitment, and responsibility that each individual embodies. We want to be a rock-solid partner in our customers’ lives, the bedrock that they can rely on. Every climb, big or small, deserves a sturdy companion and we are committed to being that for all our stakeholders.”