By Our Staff
Publicis Worldwide India has bagged the integrated creative mandate for Pramerica Life Insurance.
Commenting on the partnership, Oindrila Roy, Managing Director at Publicis Worldwide India, said: “We are thrilled to be partnering Pramerica Life Insurance. It is a highly respected brand with a strong commitment to providing innovative and customer centric life insurance solutions. We are confident that our deep understanding of the category coupled with our creative expertise will help Pramerica exceed its business goals in India.”
Added Amaresh Jena, Chief Marketing Officer at Pramerica Life Insurance: “This is my climb is not just a campaign; it’s a manifestation of our brand’s aspirations and goes beyond storytelling, embodying Pramerica Life Insurance’s core goals. Our objective is to imbue each life we touch with a profound sense of security and empowerment, echoing our vision. Aligned with our mission to be a trusted friend, guiding individuals to informed insurance choices, the campaign aims to provide support during life’s challenges and inspire enduring confidence.”
Said Srijan Shukla and Pratheeb Ravi, ECDs at Publicis Worldwide India: “The campaign is conceptualised around a simple truth that there are challenges and struggles in everyone’s life. But it is these climbs and struggles beyond which lie real success. These climbs might seem very ordinary but are in fact tough on the individuals who actually face them. Pramerica Life wanted to be a partner in these extraordinary climbs of ordinary people. The films focus on the lives of ordinary people and celebrate the moment when they decide to take up the climb. We wanted to keep the stories honest and authentic so that the audience resonates with them.