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Tag: Prakash Sikaria

  • Highlights the affordability and availability of expansive range of products

    Sara Ali Khan campaigns for Flipkart’s Shopsy

    By Our Staff

     

    Flipkart’s social commerce platform, Shopsy rolled its latest campaign ‘It happens only on Shopsy’. Created by Tilt Brand Solutions Private Limited, the campaign features two ad films.

     

    Talking about the campaign, Prakash Sikaria, Senior Vice President – Growth and Monetisation, Flipkart, said: “Our priority with Shopsy since inception, has been to pay close attention to our customers’ nuanced needs and provide them with best offerings leveraging Flipkart’s established delivery networks, infrastructure and technology. Today’s shoppers prefer an expansive range of offerings that is both easily accessible and value driven. This campaign is yet another step towards establishing Shopsy as a one-stop destination that caters to customers’ various needs while committing to deliver value.”

     

  • To be called ‘Brand Pulse’, the tool will help brand understand real-time customer awareness on Flipkart

    Flipkart launches insights tool for brands

    By A Correspondent

     

    Flipkart, the e-commerce marketplace, has introduced ‘Brand Pulse’, an insights tool to help brands understand their awareness in the minds of consumers. Brand Pulse, notes a communique,  will enable brands to understand their relevance with context to competition, which, in turn, will help them develop timely and focused marketing plans on Flipkart.

     

    Speaking on the launch of Brand Pulse, Prakash Sikaria, Vice President – Growth and Monetization at Flipkart, said: “In the multimedia world that we live in, it is imperative for brands to understand the user journey in deeper ways and be strategically present on the platform where the decision to purchase is being made. With our deep consumer understanding, we believe that we can bring more purpose to the brands that are present on our platform, by leveraging real-time consumer behaviour to understand their awareness index. We believe that Brand Pulse will be the simplest way for a brand to understand how they are faring against the competition, which will enable them to measure brand health metrics on Flipkart through a new lens.”

     

     

  • Launches two new interactive quiz shows on the platform – ‘Super Fan’ and ‘Fake or Not?’

    Flipkart Video strengthens focus on nonfiction interactive content

    By A Correspondent

     

    Flipkart Video, the in-app video platform on Flipkart, has introduced two new quiz based shows, ‘Super Fan’ and ‘Fake or Not?’.

     

    Said Prakash Sikaria, Vice-President of Growth and Monetisation at Flipkart: “A large percentage of the content consumed on the Flipkart Video platform today is interactive content, where there is something new for the viewers everyday. As the mobile screen continues to be the primary access point for personalized commerce, content, games and entertainment experience for most of the Indian population today, our focus is to introduce short-form and interactive content, that not only entertains audiences from across the country but also enables these users to participate and build a sense of community, no matter where they are located.  We have seen tremendous acceptance amongst users for the last few concepts and are ready to expand this portfolio, with two new interactive shows that further strengthen our offering, giving consumers a compelling reason to visit us everyday and spend more time on the app.”

     

     

  • Introduces ‘Look Book’ and ‘Flip Score’ among other innovations for this festive season

    Flipkart launches new advertising offerings

    By A Correspondent

     

    Flipkart is offering a slew of advertising innovations leading up to the festive season. In addition to the existing portfolio of display and search ads, ​video, new display formats and games ​are some of the new offerings which are now available for brands and sellers.

     

    Said ​Prakash Sikaria, Vice President at Flipkart: “The consumer’s journey of discovery online is evolving at a fast pace and at Flipkart, we offer our full-scale ecosystem for advertisers to engage consumers effectively online. With our insights on consumer searches and our understanding of Indian consumers across the country, we are excited to bring a host of innovations to advertisers today. We understand how India shops online and we look forward to enabling brands and sellers to connect with them in the best possible manner.”