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Tag: Prajato Guha Thakurta

  • Of Brand Activation and Promotion category at The Abby One Show Award 2023

    Abby appoints Prajato Guha Thakurta as Jury Chairman

    By Our Staff

     

    The Abby One Show Award 2023 Governing Council has appointed Prajato Guha Thakurta, Co-founder and CCO of Manja as Jury Chairman of Brand Activation & Promotion category.

     

    Thakurta has worked for around 18 years in some of the country’s top creative agencies like McCann, JWT and DDB Mudra, where he has shaped brands like Barclays, Lee Cooper, Stayfree, Pears, The Economic Times, Smirnoff and Nokia, among others.

     

    His last stint was at Leo Burnett where he drove the agency’s creative culture as its National Creative Director and helped turn it into one of the most awarded offices in the country. His portfolio there included brands like McDonald’s, Jeep, Google, Bajaj Auto, Isuzu, Abbott and PhonePe.

     

    Over the years, his work has won him several awards, both national and international, including Cannes Lion, D&AD, One Show, Adfest, Spikes and Effies.

     

    Said Thakurta (or Prajato, as he is called by friends and colleagues): “I am absolutely chuffed to be a part of the Brand Activation & Promotion Jury at the Abby One Show Awards. This is arguably one of the most exciting categories, and I’m really looking forward to seeing work that is truly immersive, engaging, brave and brilliant.”

     

  • They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia

    Leo Burnett elevates Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to NCDs

    By A Correspondent

     

    Top L-R – Rajdeepak Das, Sachin Kamble Bottom L-R – Spiky, Prajato Guha

    Leo Burnett India has announced the promotion of Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to National Creative Directors. They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia, and Dheeraj Sinha, Managing Director – India and Chief Strategy Officer, South Asia. Prior to their promotions, the trio has been Executive Creative Directors in Leo Burnett’s Mumbai office.

     

    Speaking about the elevation, Rajdeepak Das said, “Sachin, Projo (Thakurta) and Spiky (Pandey) have been the engines driving the creative culture at Leo Burnett. They have been leading the Fight Club (the creative brain trust of the agency) to produce and incubate new-age work done for some of our biggest brands – ‘The Nation’s Bike’ and ‘Invincible Indians’ for Bajaj V, ‘Salaam Loans’ for Tata Capital – among so much more for Google, HDFC Life and others. They have been responsible for winning multiple Cannes Lions, One Show and D&AD awards for our clients. Most importantly, they have been the true flag-bearers of the Humankind philosophy and the open-collaboration culture of the agency. It is this spirit that has helped name Leo Burnett India as the Agency of the Year 2018 among our 86-office network.”

     

    Dheeraj Sinha

    Speaking about the promotions, Sinha said: “The greatest thing about Leo Burnett is the ‘boundarylessness’ of our talent. Our best talent is available for our clients irrespective of their geography. Projo, Sachin and Spiky have done a spectacular job of the creative product which has won accolades at Cannes Lions, Spikes Asia and consistently gotten a 7+ on the Leo Burnett GPC scale. They have contributed hugely to the new business wins of the agency and have added value to clients across offices. These promotions are a formalisation of the roles that they are already playing. These elevations are timely as we enter 2019 on the back of great momentum of 2018, both, in terms of business growth and global recognition.”