MxMIndia

Tag: Pragati Maidan

  • The OMA Awards worldwide has trekked over 55 years and recognizes the most innovative, engaging, and effective displays at retail

    OMA awards recognises players from marketing & retail

    By A Correspondent

     

    The sixth edition of OMA awards took place at Pragati Maidan, New Delhi recently. Point of Purchase Advertising International (POPAI) India, the global association for marketing-at-retail, represents OMA Awards that is a premium award show recognizing the innovative and effective in-store and point of purchase displays.

     

    The OMA Awards worldwide has trekked over 55 years and recognizes the most innovative, engaging, and effective displays at retail. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow. This year, Asian Paints (household category), Italian confectionery giant – Ferrero Rocher (food category), Dove (Healthcare category) the skincare brand, Castrol, Goodricke-India-based tea producing company,  M-Seal and Dr Fixit, Coke, Godrej Duo Locks are the few winners who have been awarded the gold award.

     

    Silver award was grabbed by Goodday (Food Category), Surf Excel (Homecare category), Maybelline (cosmetics category), Tesco- British multinational grocery and general merchandise retailer, Everest, Close up, Loreal Paris, Pureit Ultima, Nivea talc, Maggi, Chefs Basket- a Mumbai-based food start-up company was presented with Go-Green award for their Nature Friendly usage of resources.

     

    Amit De, Chairman, POPAI India, said, “We are pleased to announce winners of the 6th edition of OMA Awards. The award had given an inordinate platform that recognized and honored excellent displays that set the merchandising and design precedents of today which would set the standards of tomorrow”.

     

    The event was graced by Sumit Chaplot – Head of Merchandizing Loreal India, S M Ramprasad Assistant vice president of Fuji Films, Anuradha Singh- Chief-Experience Design of Future Retail Ltd judged all entries. Deepak Chakravarty Head – Visual Merchandising from Adidas Group, Tom Harris Development Director of POPAI ASIA Ltd, Michelle Adams Chairman of POPAI Global and Darshana Shah Chief Marketing Officer of Aditya Birla Health Insurance, Rahul Saigal – Group COO of Geometry Global, Manoj Jain VP Marketing, Loyalty & Visual Merchandising of HyperCITY Retail India Limited, Leo Van de Polder Global Development Director of Shop! Adarsh Bannahalli Manager – Merchandising and Trade Communication of ITC Limited, Ashish Prasad President – Construction Chemicals of Pidilite Industries also played the role of judges.

     

  • The duration of the campaign, from January 2012 to February 2012, was selected to coincide with the various exhibitions held at Pragati Maidan in these months.

    OOH brand awareness for Om Logistics by JCDecaux

    By a Correspondent

     

    The client brief to JCDecaux was to create awareness about brand Om Logistics and its services. Om Logistics is the flagship company of Om Group, an Indian multi-modal logistics company. The outdoor campaign has been executed by JCDecaux in the city of Delhi.

     

    The idea behind the campaign was to give Om Group a higher visibility and appeal. The duration of the campaign, from January 2012 to February 2012, was selected to coincide with the various exhibitions held at Pragati Maidan in these months. JCDecaux displayed the creatives of the different business verticals of Om Group. The creatives were displayed on seniors and pole-mounted MUPIs in some of the prime locations in Delhi to draw attention of the commuters. The area around Pragati Maidan was used for the campaign to gain mileage during the exhibition season.

     

    The TG for Om Logistics are individuals or companies involved in the logistics of supply chain management. The objective of the campaign was to create a lasting impact and to increase brand awareness through outdoor campaigns.

     

    Lalit Kumar, Assistant Manager, Marketing, Om Logistics said, “This campaign has created impact on the arterial routes and vantage locations with its large formats and creatives. The campaign gripped people’s attention and succeeded in attracting our TGs.”

     

    Alok Duggal, General Manager, Sales, JCDecaux India said, “We are glad that we have been able to build brand awareness for Om Logistics. We always look forward to partner with niche brands and support them in reaching their objectives.”