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Tag: Pradyumna Chauhan

  • Challenges the notion that 'Healthy is a daunting & difficult pursuit'

    Saffola encourages people to find their own ways of becoming fit

    By A Correspondent

     

    Marico Limited’s health care brand, Saffola Oils, has announced the launch of its new campaign, which challenges the popular perception that ‘Healthy is a daunting and difficult pursuit’, encouraging people to find their own individual ways of being fit and heart healthy.

     

    Commenting on the launch of the campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “Saffola, is known for heart health and understands that people have their own ways in which they blend health into their lifestyle. Through this new brand campaign, Saffola strives to encourage and applaud the actions to discover individual ways of being fit and heart-healthy, so that health becomes not only a journey, but a sustainable part of one’s life.”

     

    Added Pradyumna Chauhan, National Creative Director, McCann Worldgroup: “Everyone wants to be healthy and yet people struggle with it a lot too. Is there a way out? Yes. And that is, to do healthy your way. Only when we take healthy steps that we enjoy doing, are we able to sustain them towards our journey to stay fit and have a healthy heart. This insight formed the bedrock for our Saffola oils campaign this time. Rendered with an energetic, inspiring track, the campaign tells people whatever their health efforts and needs, there is always a healthy Saffola oil to partner you in that journey for health.”

  • The campaign is propagated through an ensemble of three TVCs

    Parachute Advansed encourages people to actively invest in their relationships

    By A Correspondent

     

    Parachute Advansed has launched a new campaign called ‘Thoda Love Jatao’, which marks the beginning of a new phase in the brand’s life – to inspire people to invest in the power of love.The campaign is propagated through an ensemble of three TVCs.

     

    Speaking on the launch of the new campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “Although Parachute Advansed has played predominantly in the category of hair oiling, its emotional impact and association has been much larger than just hair. Through this novel campaign, the brand extends its core of nurturance by championing a greater purpose of inspiring people to invest in the power of love. It encourages people to invest in their relationships and express their love to the ones that matter, amidst their busy lives. It transcends the communication from nurturance for hair to nurturance and love for relationships.”

     

    Added Pradyumna Chauhan, NCD McCann Worldgroup: “This campaign for Parachute Advansed expresses the view the brand has on today’s rapidly changing world. The belief is that in many ways life has become drier than it was. The one thing that we can possibly counter that with is love and a great way to express this love is to oil hair with Parachute Advansed. A timeless act of oiling, that is even more relevant in today’s drier times. Love expressed across families, new relationships and even for one self is how we could possibly reclaim a life that is not dry, but the one that continuously grows with love.”

     

  • The concept is created by McCann and is moulded into a 360-degree campaign, including a TVC with multiple sequences

    American Tourister highlights can-do attitude of young India in new campaign

    By A Correspondent

     

    The international travel gear giant American Tourister has launched its latest campaign ‘I’m Ready’ featuring ace cricketer Virat Kohli. Speaking about the new TVC, Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia Pvt. Ltd. Said: “We are excited to launch our new campaign capturing the pulse of the country today with our first Indian brand ambassador Virat Kohli. The campaign captures India’s exuberance and attitude of being ready always for anything.”

     

    Global youth icon and cricketer, Virat Kohli said in a statement, “I am excited to be associated with American Tourister. Great travel gear is more than just a utility or luggage, it symbolises an attitude – to be always ready to step out and embark on your journey with profound confidence. This thought has been reinforced through this campaign which has beautifully captured the true spirit of the Indian youth.”

     

    The concept is created by McCann and is moulded into a 360-degree campaign, including a TVC with multiple sequences. In a subtle manner, the TVC showcases what the backpacks provide to the user– the perfect balance of hands-free mobility and comfort.

     

    Commenting on the campaign, Pradyumna Chauhan, National Creative Director, McCann Worldgroup India shared, “The film creates a great visual journey of ‘I’m ready’ with Virat as he goes on to knock the ball with the bat totally unfazed through various barriers. Given its watchability, we are sure it will deliver the ‘I’m ready’ theme for American Tourister brilliantly.”

     

  • Parachute Advansed Hot Oil is a product made of coconut oil and enriched with ayurvedic warming oils

    Parachute Advansed launches new campaign to promote Hot Oil variant

    By A Correspondent

     

    Parachute Advansed has launched a new campaign for its Hot Oil – #MagicOfWarmth. The film draws parallels between the functional ‘dry hair’ problem to ‘dry relationships’ in life, which too can be easily repaired with the healing power of warmth. The mother brand Parachute Advansed, having been very strongly associated with its benefits on hair, makes it easier for the narrative to stay true to the concept – #MagicOfWarmth.

     

    Commenting on the launch of the campaign,Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “Parachute Advansed Hot Oil is a self-warming oil that works on intense dryness – a phenomenon that maximises in winters. The communication narrative was inspired by the fact that relationships, just as the case with hair, are filled with moments of dryness and strain which can be fixed with a little bit of warmth. Thus, through this campaign, the brand aims to build emotional resonance and establish its functional relevance amongst the consumers.”

     

    Added Pradyumna Chauhan, National Creative Director, McCann Worldgroup: “The task for us was to create an emotional bond with viewers and draw relevance for the brand. Our script achieved just that by putting the endearing act of hair oiling in winter with ‘Hot Oil’ right at the center of it. The sibling relationship was the other thing that made the narrative beautiful. Directed well, and backed by a powerful score, we are glad it is already making a great impact.”

     

  • Saffola Masala Oats will continue its journey of creating delectable flavors and further strengthen the Saffola Fit Foodie platform with Chef Kunal

    Chef Kunal Kapur lends expert advice for Saffola Masala Oats in new campaign

    By A Correspondent

     

    Saffola Masala Oats’ has launched a new campaign showcasing its Chefs Choice range. Leading the launch communication is the brand ambassador – Indian Celebrity Chef Kunal Kapur, who has played an integral role in creating the new Italian and Chinese flavors.

     

    The brand has kick started the launch through its new advertising campaign featuring Kunal Kapur. The campaign highlights the dilemma of consumers who crave for exciting and savory snacks but feel guilty giving into the temptation of unhealthy munching. Two, 30-second television commercials which recently went on air, showcase Kunal providing the perfect guilt-free solution to their problems by infusing the flavors they crave for- Chinese and Italian, in the goodness of Oats.

     

    Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “We have launched the new Chinese & Italian variants keeping in mind that consumers crave for these exciting flavours during snacking occasions. Through our new campaign, we want to drive the message that one can satisfy craving for their favourite flavours through Saffola Masala Oats without the guilt of eating heavy snacks. We are delighted to have Kunal Kapur as the face of the brand. His culinary expertise and a healthy lifestyle approach reflects the core values of our brand. We are confident that this association will go a long way in offering consumers many more delightful taste options that they can choose from and stay healthy at the same time.”

     

    Pradyumna Chauhan, National Creative Director, McCann Erickson said, “Saffola Masala Oats is doing phenomenal in the market. And the task with the launch of these two flavours is to take that to the next level. So we have done two things with the campaign. One, keep the promise ‘don’t hold back but khao jee bhar ke’ again at the very centre. And two, really give distinct chinese and italian flavour to the two films in terms of cinematic treatment. Now all we want to say to our consumers is, bon appetit!”

     

    Saffola Masala Oats will continue its journey of creating delectable flavors and further strengthen the Saffola Fit Foodie platform with Chef Kunal. Saffola Fit Foodie is a one stop destination for healthy recipes, which also encourages consumers to adopt healthy eating habits. He will be leading the Saffola Fit Foodie expert’s panel to create some amazing and innovative recipes.