MxMIndia

Tag: Pradeep Sarkar

  • The campaign for 'Kaun Banega Mukhyamantri?' is conceived by 82.5 Communications

    ABP News campaign for forthcoming polls

    By Our Staff

     

    As the countdown to elections in some key states has started, ABP News’ new ad campaign turns to politics.  The advertising campaign for ‘Kaun Banega Mukhyamantri?’ is conceived by 82.5 Communications and has three films directed by Pradeep Sarkar of Apacalypso Filmworks.

     

    Speaking about the film, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications India, said: “We can make the right decision only when we see both sides of an issue. That’s why this advertising campaign is important and meaningful.”

     

    Added Krishnendu Paul, Head of Office, 82.5 Communications, Mumbai:  “With this campaign, we wanted citizens to celebrate this truth of dual India and build neutrality codes into brand ABP News using people truths rather than political party truth.”

     

     

  • Partners with Akshara Centre, NGO for women and children

    82.5 films for GOI to fight child marriage

    By Our Staff

     

    Akshara Centre, an NGO for women and children, in collaboration with the Government of India’s Ministry of Women and Child Development, have commissioned an ad film, #JustAChild.  The ad is conceptualised by 82.5 Communications, directed by filmmaker Pradeep Sarkar and features voice of Ila Arun.

     

    Speaking about the ad, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications-India, said: “Amid the many crises of the pandemic, child marriage is one serious problem that was not getting enough attention. Our attempt is to correct that. Director Pradeep Sarkar and singer Ila Arun have helped us create a film with a strong impact. We hope it will be seen widely and its message taken to heart.”

     

    Added Mayur Varma, ECD and Creative Head, Mumbai & Kolkata, 82.5 Communications: “The attempt is to use unmissable storytelling to make the message of ending child marriage unmissable.”

     

  • The film ‘Zara Jhukke’ features Chitra Tripathi

    Aaj Tak releases Film #5 of ATST campaign

    By Our Staff

    As part of the on-going viral campaign #AajTakSabseTez, Aaj Tak has launched the fifth film of the series. The film titled ‘Zara Jhukke’ features anchor Chitra Tripathi and talks of how increasingly many news channels have political leanings and biases. And that Aaj Tak does not need to do that.  It is conceptualised and directed by Writer-Director Pradeep Sarkar.

     

    Notes a communique: “Being the most watched and trusted news channel in India for 20 years, Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour.”

     

     

  • Features anchor Anjana Om Kashyap in the film titled ‘Afwaah'

    Aaj Tak unveils third film of campaign series

    By Our Staff

     

    As part of the on-going #AajTakSabseTez campaign, the third film of the series was recently launched. The film titled ‘Afwaah’ features Aaj Tak’s anchor Anjana Om Kashyap and conceptualised and directed by writer-director Pradeep Sarkar. It highlights the rampant practice of rumour mongering in news.

     

    Notes a communiqué: “Being the most watched and trusted news channel in India for 20 years, Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue.”

  • Part of the #AajTakSabseTez series

    Aaj Tak rolls out second film campaign

    By Our Staff

    As part of the on-going #AajTakSabseTez campaign launched the second film of the series. Conceptualised and directed by the writer-director Pradeep Sarkar, #AajTakSabseTez campaign is a satirical take on the current news environment in the country.

    Notes a communique: “The film titled ‘Achaar Gully’ highlights how Aaj Tak does not conform to the growing trend of spicing up news.”

  • The platform kicks off with a video that stresses on the theme of ‘Stronger Together’ theme

    Praveen Kenneth & Co pay ode to India’s unity via new ad film

    By A Correspondent

     

    Praveen Kenneth, founder Law & Kenneth and former chairman of Law & Kenneth|Saatchi & Saatchi, has launched a campaign under the platform of ‘Ek Desh, Ek Hum’.

     

    Stating on the intent of the messaging, Kenneth said: “What we are conveying is not new. It’s simple, it’s obvious. We all know the magic of India is the amazing diversity of its people, across cultures and religion. Our life is fuller, vibrant, expanded, thanks to our Hindu, Christian, Muslim, Sikh, Jain, Buddhists friends, brothers and sisters. I believe this is the underlying strength of our nation. The important thing however is that we need to keep bringing this back into the center-stage of conversation and consciousness. It’s like brushing teeth- it needs to be gotten into our collective consciousness -always. And this needs to be a on-going and a engaging conversation- Nation above all. A nation’s health and progress is directly proportional to the quality of the collective and inclusiveness of the society- and that’s the truth.”

     

    The launch video has been directed by filmmaker Pradeep Sarkar while the music has been scored by Dhruv Ghanekar, and the lyrics have been penned by Ishita Arun.

     

     

  • The new film featuring the brand ambassador Juhi Chawla is going to be on air from this month across channels nationally

    Kesh King seeks to affirm leadership stance in latest film

    By A Correspondent

     

    Kesh King has launched its new brand film reinforcing its leadership stance in the Ayurvedic hair care market in India. Positioning the brand as the king of Ayurveda, the new film re-emphasises on the strong Ayurvedic heritage of the new and improved formulation of Kesh King.

     

    Directed by ad film-maker and film director Pradeep Sarkar, the film focuses on how the new Kesh King is prepared. Speaking about the new brand film launch, Priti A. Sureka, Director, Emami Limited said: “Kesh King as a brand has been growing over the past two years since its acquisition and Kesh King Oil is the market leader with a market share of 34 per cent in the total ayurvedic oil market of India which is around Rs 725 cr. We have made extensive product and packaging improvements to give the consumers superior experience and benefits of the brand. Our new film has been made to reinforce our leadership in ayurvedic hair care solutions based on rigorous ayurvedic processes and precious ayurvedic herbs providing guaranteed solution to millions of consumers. With the new tagline “Ayurvedka king – Kesh King”, we aim to underline the brand’s leadership in its category.”

     

  • #DilonKiDiwali is about bringing people together during Diwali, by reflecting on traditions and creating new ones

    Hero celebrates joy of togetherness with ‘Dilon ki Diwali’

    By A Correspondent

     

    Hero MotoCorp has rolled out its latest brand campaign #DilonKiDiwali.  The 360-degree campaign conceptualised by Law & Kenneth Saatchi & Saatchi went on air on October 24 with five television ads. Full-page print ads, radio commercials and the digital campaign have also gone live subsequently. The campaign celebrates the two-wheeler company’s historic milestone of crossing 70 million two-wheelers sold, and the millions of lives they have touched, while capturing the festive sentiment and spirit of Diwali. The films have been directed by Pradeep Sarkar and Kshitij Ravi Prasad.

     

    Said Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “The campaign celebrates Hero’s role in bringing people together with simple and real stories”. Added Debarjyo Nandi, Senior Vice-President, Law &Kenneth Saatchi & Saatchi: “Hero is a nation brand with 70 million customers. When it’s the nation’s biggest festival, they are responsible for bringing so many families and friends together and touching millions of lives, celebrating the true spirit of Diwali with heart.”

     

     

  • National award-winning director Pradeep Sarkar, who has filmed movies such as, Parineeta and Mardani, has directed the TVC

    ‘Shop a new trend’ says Shop CJ in new campaign

    By A Correspondent

     

    When home-shopping and e-commerce players in the market are offering deals and discount to attract customers, Korea based home-shopping player Shop CJ has taken a different approach. The differentiating strategy is to offer products associated with trendy lifestyle, which aims to improve the lifestyle of people by helping them shop a new trend. As part of its rebranding initiative, the company created its first TV commercial, directed by the national award-winner Pradeep Sarkar. The film conveys company’s new philosophy and brand identity. It shows the name of Star CJ alive being changed to Shop CJ.

     

    Kenny Shin

    Kenny Shin, CEO, Shop CJ, says, “We are trying to change the overall perception of the home–shopping industry. Additionally, the TVC rebranding showcases our aim to bring ultra-trendy, durable, innovative, customer-friendly and cost-effective products to the customers.”

     

    Donald Kwag, head of marketing, says, “The television commercial is to convey company’s new philosophy and the name change. We are pushing it aggressively on social media as well.”

     

    The new brand tagline – ‘shop a new trend’, which is  unveiled in the TV advertisement, signifies company’s product offering that are in synch with customers lifestyle and latest trend. The TVC is featuring real life people sharing their story and proud moment with Shop CJ’s products.

     

    The film is conceptualized by the creative agency Percept H, which is a 50:50 joint venture between India’s Percept and Japan’s Hakuhodo Inc. The 30 and 60-second versions of the commercial will air on various channels of Star Network from May 2015.

     

  • The new commercial, directed by Pradeep Sarkar and launched by RK Swamy BBDO group highlights the vision of Polycab to provide happiness to people

    Polycab launches new campaign to push its brand identity

    By A Correspondent

     

    Wires and cables manufacturer Polycab, has launched a new brand campaign that seeks to build a fresh identity and recognition in the mind of consumers. The company from the modest beginning with wires and cables has now diversified into consumer facing businesses such as switches, fans, LED lighting.

     

    The new TV commercial directed by Pradeep Sarkar (of Parineeta fame) and launched by RK SWAMY BBDO group highlights the vision of Polycab to provide happiness to people.

     

    It efficiently displays the connect Polycab has with society and trust that people place in the brand; beautifully captured in the message ‘Connection Zindagi Ka’.

     

    R Ramakrishnan, Vice Chairman, Joint MD & Group CEO, Polycab Wires, said, “As humans we have an intimate relationship with electricity, to the point that it is practically impossible to separate our life from it. Electricity brings the convenience of countless electrical products and very often has been associated with happiness.  At Polycab, our vision is to provide happiness and safety to people through our products and we haveendeavored to communicate this message in our latest ad campaign Polycab – Connection Zindagi Ka.”

     

    Shashank Pore, Chief Marketing Officer, Polycab Wires, said “With this campaign, Polycab seeks to build strong equity through a very human and young face. We needed people to know how important a part we play in their lives. We also needed to connect with youth in a meaningful way and engage in conversations they like. It all ties up well in the end with the depiction of an entire range of products we have to offer to our consumers.”

     

    The campaign establishes a pertinent and modern brand image for Polycab which will help build a brand recall amongst the masses.