By A Correspondent
Rural marketing expert Pradeep Kashyap was re-elected President of the Rural Marketing Association of India (RMAI) at its eighth annual general meeting held last week (July 12).
Sanjay Kaul, head of Impact Communications, Sanjeev Shukla, Head of Rural Vertical at Hero MotoCorp Ltd and Rajkumar Jha of Ogilvy have also been re-elected as Vice President, Secretary and Treasurer respectively. Besides the above, the other committee members inducted are Seshu Kumar, head of rural retail business at ITC, Himanshu Shah, Chief Mentor of SOI Live Marketing and Vivek Dwivedi, Head – North & East at Percept Limited.
The executive body has been further expanded, given the enhanced potential and opportunities in rural India. Sandip Bansal, Chief Client Officer of Dialog Factory (Group M) and Ranga Rao, Director of RSR Lemon Media Pvt Ltd, have been inducted as Joint Secretaries to spearhead RMAI’s endeavours in West & South respectively.