MxMIndia

Tag: Pradeep Iyengar

  • Televisory also adopts a comprehensive approach by providing key operational insights across the globe

    Concept-One wins digital mandate of Televisory

    By A Correspondent

     

    Following a month-long multi-agency pitch, self-funded startup Televisory India has mandated Concept-One to handle its digital mandate.

     

    Shiv Dave

    Announcing the mandate, Shiv Dave, founder, Televisory Global said: “As we are a self-funded startup, we wanted to be extra careful about our return on investments and the Concept-One pitch fitted the bill. It is with excitement and anticipation that we welcome Concept-One as our extended team. Concept-One has already started working in our target markets. As a strategy, we are starting with the US, Poland and Brazil and we hope to extend our coverage to other parts of the world in the near term.”

     

     

    Pradeep Iyengar

    Added Pradeep Iyengar, Vice President, Marketing: “There are many features of Televisory’s benchmarking platform which are totally unique and adding value to our target customer’s business. A month ago, we had invited a selection of prominent digital agencies in India, to bring their best thinking to Televisory. The idea was to brainstorm so that we can reach out to our customers in most effective manner. We were open to all ideas! As it turned out, Concept-One suggested the most relevant approach and we decided to take it ahead.”

     

     

    Abhishek Razdan

    Said Abhishek Razdan, CEO, Concept-One: “Televisory’s products are one of a kind catering to the financial and operational needs of key decision makers. We are thrilled to win this mandate and look forward to a long-term and a mutually beneficial relationship. We are all set to launch Televisory’s innovative products in the key markets of US, Poland and Brazil.”

     

  • The EMM-Indraksh jv in India has appointed Pradeep Iyengar who was until recently with ICOM, a media agency in the Middle East and Saudi Arabia

    Pradeep Iyengar joins Indraksh EMM India as President -Indian ops

    By A Correspondent

     

    Pradeep Iyengar

    Senior media agency captain Pradeep Iyengar will helm the EMM-Indraksh jv in India. With this leading global media management and media audit firm EMM has further increased its establishment and commitment to its Indian operations. Mr Iyengar has over 17 year experience, having worked on both sides of the industry and is well-versed across a vast array of marketing sector verticals like- Retail, Telcom, FMCG, Automotive and Finance.

     

     

     

    Stephen White

    Commenting on the development, Stephen White, Chairman, EMM India and EMM International said, “Pradeep will be instrumental in helping to build EMM India as one of the leading Media Management and Media Audit networks in the nation today. With his expertise we shall commence an aggressive growth and development programme for 2013/2014. Pradeep’s passion for media accountability and his, commitment to our organisation together with his will to win are both relentless and stimulating.”

     

     

     

    Yuvraj Agarwal

    Said Yuvraj Agarwal, Co-founder & Director Indraksh EMM India Pvt. Ltd, “Pradeep Iyengar comes in line with our stated endeavour of scaling up our offerings and making media audit as a currency business module that will help both the media agencies and advertisers in bringing about the need for increased media transparency in the Indian market. He brings in the necessary domain knowledge to help EMM gain an ever stronger strong foothold in the Indian subcontinent.”

     

    Talking on his appointment, Mr Iyengar said, “With the media market evolving and with huge investments being made by the clients, I sincerely feel that the opportunity to serve the marketing fraternity in partnering them to ensure they extract full value for money. This is where professionally EMM specialises, it is a very exciting moment and I look forward to the challenges ahead.”

     

    Prior to this appointment Iyengar was the general manager  with ICOM, the leading media agency in the Middle East and Saudi Operations. He started his career with Contract and has worked with leading media agencies like- Initiative Media, Mindshare & Carat in senior capacities, he was also responsible for setting up the AOR for the Tata Group.