MxMIndia

Tag: Pradeep Dwivedi

  • Monica Tata, COO – BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer

    Neeraj Roy elected President of IAA India

    By A Correspondent

     

    Neeraj Roy

    The India Chapter of International Advertising Association has elected Neeraj Roy, Managing Director and CEO, Hungama Digital Media as its President. Monica Tata, COO – BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer.

     

    In addition, Ashok Venkatramani, CEO, MCCS India (ABP News), Janak Sarda, Director, Daily Deshdoot, Abhishek Karnani, Director, Indian National Press, Shreyams Kumar, Director, Mathrubhumi and Anand Sankeshwar, Managing Director, VRL Media Ltd have been elected as members of the Managing Committee.

     

    Speaking about the development Neeraj Roy said, “International Advertising Association in India over the past few years has played a key role in bringing the Media, Marketing and Advertising community together and I am delighted to have been given the opportunity to serve as President. On behalf of our new team and management committee we would like to thank Srinivasan K Swamy for his stellar leadership over the past few years and we look forward to serving the ever changing needs of the marketing and advertising fraternity as India is at the cusp of a digital transformation that will impact all aspects of life.”

     

    The first Managing Committee meeting conducted immediately after the AGM, coopted additional members as per IAA Constitution. They were: I Venkat, CEO – Eenadu, Ashish Bhasin, Chairman India & CEO – South East Asia, Director – Posterscope, Aegis Media Group.

     

    In addition, the following senior professionals were invited to be part of the Committee: Srinivasan K Swamy, Immediate Past President, IAA and Chairman RK Swamy BBDO, Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance Industries Ltd, Pradeep Guha, Managing Director – 9XMedia Pvt Ltd, Sam Balsara, Chairman & Managing Director – Madison Communications Pvt Ltd, Ramesh Narayan, Founder, Canco Advertising Pvt Ltd and Raj Nayak, Chief Executive Officer – Viacom 18 Media Pvt Ltd. More members are likely to be inducted in a few weeks.

     

    And here’s what some of the officebearers had to say:

    Monica Tata: “I am humbled and honoured to have been given this opportunity and I am looking forward to be part of the next phase of IAA under the new leadership.”

     

    Pradeep Dwivedi:  “There has never been a better time for our industry to evolve and transform itself. I am keenly looking forward to working with industry leaders to sustain the rich legacy of past IAA initiatives and contribute to new ones.”

     

    Kaushik Roy: “In the last four years under the able leadership of Mr Srinivasan Swamy, IAA India Chapter has witnessed tremendous energy and dynamism.  With Mr Neeraj Roy, a luminary in the digital world, as the new President, India is on a good wicket to grow stronger in the coming years. One can also expect great momentum and healthy growth in the advertising industry across the Asia Pacific region. With strengthened senior level representation from India and the Asia Pacific, IAA globally is well poised to support and nurture the interests of the advertising, marketing and media fraternity. I wish the newly elected India Chapter Management Committee a very successful term. It will be my endeavour to forge strong ties in the region and across the world.”

     

  • He has confirmed his exit to MxMIndia, though has indicated that he will indicate his next assignment in a week

    Pradeep Dwivedi quits Dainik Bhaskar, may join Sakal

    By A Correspondent

     

    It’s been doing the rounds for a few weeks, but now it’s confirmed. Pradeep Dwivedi, Chief Corporate Sales and Marketing Officer of the Dainik Bhaskar group, is moving on. He has confirmed his exit to MxMIndia, though has indicated that he will indicate his next assignment in a week. According to rumours, he is likely to join the Sakal Media Group as Chief Executive Officer.

     

    Dwivedi, an active member of industry associations like Advertising Club and the International Advertising Association (India Chapter), joined Bhaskar a little over four years back from a career outside of the media.  Then, he had had an eight-year run at Tata Teleservices, and left at the position of Regional Chief Operating Officer & SVP- Enterprise Business.  Earlier he has worked with American Express Bank, Standard Chartered Bank, GE Capital and Eicher Motors.

     

    Meanwhile, the Pune-headquartered Sakal group has been without a CEO since a year. Dwivedi is likely to replace the vacancy caused by Jwalant Swaroop’s exit from the top job with effect from November 1, 2015.

     

  • The seminar was held at the Taj Deccan, Banjara Hills

    IAA India Chapter hosts ‘Let’s Get Real’ seminar in Hyderabad

    By A Correspondent

     

    The India Chapter of the International Advertising Association conducted a knowledge seminar on Saturday, July 25 as part of the ‘Let’s Get Real’ series focusing on real estate advertising and marketing. The seminar was held at the Taj Deccan, Banjara Hills, 4pm onwards.

     

    Welcoming the audience, KRP Reddy, Marketing Director, Sakshi Media Group said, “Real estate is poised to achieve unprecedented growth and Brand Hyderabad is a new magnet for investors and real estate prices are seeing an upward surge.” Srinivasan K Swamy, President IAA India Chapter & Vice President, Development, IAA Asia Pacific mentioned “IAA believes that two verticals that need the support of professional agencies are the real estate and retail industries. Advertising and marketing agencies can help these mostly family-owned and -run businesses with outside thinking.”

     

    Starting the proceedings of the seminar, Sandip Patnaik, Managing Director, Jones Lang LaSalle said, “The last four-five months have seen a tremendous change in Hyderabad. The HR firm Mercer listed has Hyderabad as the best city in the country to live in.”

     

    Isaac Jacob, Professor, Somaiya Institute of Management Studies and Research spoke on marketing in the downturn. “What you should do is avoid gimmicks,” he advised. “Find out which marketing programmes work and which don’t. Focus on the benefits and advantages of your product.” Innovative advertising, humour and social media are a great help during a downturn, Prof Jacob added.

     

    Charulata Ravi Kumar, CEO, Razorfish India underscored the need to look at the digital media as a means to send the message. “Your rivals are not your only competitors, given the alternative options in the market place ” she said. She further added, “associating with other brands can add value to your brand. And don’t compromise on the content of your website. Look at the best websites even if they are not related to your business to get inspiration”.

     

    Preeti Vyas, Chairperson, Vyas Giannetti Creative spoke on the importance of branding of real estate projects. She provided examples on how to differentiate properties that are absolute premium, luxury and for the middle class.

     

    An engaging panel discussion moderated by Pradeep Dwivedi, Chief Marketing and Corporate Sales Officer, Dainik Bhaskar was held with P Dashrath Reddy, President, TREDAI; G Hari Babu, President, APREDA; Neeta Patel, Marketing Manager, Naman Group and Sonal Seth, luxury and experiential marketing specialist.

     

  • The evening saw Shashi Sinha, Meenakshi Menon, Pradeep Dwivedi & Punitha Arumugam speak on combating the challenge of continuous partial attention of audiences

    ‘Is Anyone Listening?’ @ Media Review 2015

     

    By A Correspondent

     

    On a day that threatened to be washed out thanks to a heavy downpour, the Advertising Club hosted its annual event, Media Review 2015, on Tuesday in Mumbai. The speakers included Shashi Sinha, Chief Executive Officer, IPG Mediabrands India, Meenakshi Menon, Founder and Chairperson, Spatial Access; Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group, and Punitha Arumugam, Head of Agency Business (India & SEA) at Google.

     

    Each speaker spoke on the topic ‘Is Anyone Listening? How Did Ad and Media Industry Combat The Challenge Of Continuous Partial Attention of Audiences.’

     

    “The ad model cannot continue to behave like an ostrich,” Meenakshi Menon said stressing that clients want to see the model changed. Most agencies today have launched a digital unit, but have no idea what to do with it, she added. “Companies live quarter to quarter, clients are restless and CMOs want to change the set up,” Menon said.

     

    Pradeep Dwivedi painted a colourful portrait of the print medium in India. The challenge is of how to get your attention back, he said talking about how we ought to rediscover print. It is not true that print isn’t emotional he said, print can be just as emotional as TV he pointed out highlighting a few print ad campaigns that were much talked about. “Print continues to evolve, and it takes up social issues as well more than any other medium,” Dwivedi said. Marketers need to get out of this metrocentricity, step out of the metros and figure out what people want, he said.

     

    Shashi Sinha, dwelled on the topic of managing media in a continuous partial attention world. He quoted Lord Kelvin, ‘If you cannot measure it, you cannot control it’, he said stressing on the importance of having a reliable measurement system in place. The core reason for the well-being of the industry is measurement, he pointed out. “Programmatic is the buzzword these days and we ought to link digital, TV and print measurement,” he said.

     

    “Big egos have little ears,” Punitha Arumugam said talking about the importance of paying attention to the consumers. “We have to listen to the consumer in this moment, now, not tomorrow,” she said. Arumugam cited examples of advertisements that have paid attention to the needs of the consumer no just on a product level but beyond. She spoke about Dabur’s ‘Brave and Beautiful’ ad campaign as well as Dove’s ‘Be Beautiful’ campaign. She also discussed the thought behind the Horlicks’ ad that set out to prove that Horlicks mixes in milk before you can skip the ad.

     

    Sam Balsara, Founder and Chairman, Madison World led the panel discussion with the four speakers next. The panellists discussed the changes taking place with the dawn of the new media and whether this changes the traditional values in this space. “The pivot is no longer the medium, but the consumer. The industry this needs to change pivot,” Menon emphasised.

     

    Very soon, agencies are going to be independent data providers, Arumugam said. “Tomorrow there’ll be data available in plenty; it’s about how you use the data.”

     

    The evening also witnessed a presentation on AdAsia 2015, Taipei to be held from November 22 to 25, 2015.

     

  • Post their individual presentations there will be a panel discussion with the four luminaries to be moderated by Madison’s Sam Balsara

    Sam Balsara to moderate panel at Media Review

    By A Correspondent

     

    The AdAsia Road Show and Media Review will be held on Tuesday, 21st July, 2015 at 6 pm at the Imperial Hall, 8th Floor, Palladium Hotel, Lower Parel, Mumbai.

     

    The Advertising Club has lined up four industry stalwarts Shashi Sinha, Meenakshi Menon, PunithaArumugam& Pradeep Dwivedi to present the Media Review.  Each speaker will present for 20 minutes. The title of the talk is “Is Anyone Listening?:  How Did Ad and Media Industry Combat The Challenge Of Continuous Partial Attention of Audiences.”

     

    Post their individual presentations there will be a panel discussion with the four luminaries to be moderated by Madison’s Sam Balsara.

     

    Besides the Media Review, a delegation from Taipei is flown in to present the AdAsia Roadshow and the Advertising Club will also handover the travel package, they have lined up with “Kesari” as Travel Partner for the convention and an exciting destination as an Add-on-trip.

     

  • The evening will also witness a presentation on AdAsia 2015, Taipei to be held from Sunday, 22nd November, 2015 to Wednesday, 25th November, 2015

    The Advertising Club to host Media Review 2015 in Mumbai

    By A Correspondent

     

    The Advertising Club will be organizing its popular annual event, Media Review on Tuesday, 21stJuly, 2015 at 6pm at the Imperial Hall, 8th Floor, Palladium Hotel, Lower Parel, Mumbai.

     

    The speakers who have agreed to make a presentation and later be a part of the panel discussion are Shashi Sinha, Meenakshi Menon, Punitha Arumugam and Pradeep Dwivedi. The title of the talk is “Is anyone listening? : How did the Ad and Media industry combat the challenge of continuous partial attention of audiences.”

     

    The evening will also witness a presentation on AdAsia 2015, Taipei to be held from Sunday, 22ndNovember, 2015 to Wednesday, 25th November, 2015 at the Marriott Hotel, Taipei by a delegation that will be flown in from Taipei.

     

    The Presenting Sponsor for the event is Colors and is powered by Dainik Bhaskar.

     

  • Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate

    IAA ready with next debate featuring industry captains

    By A Correspondent

     

    The India Chapter of the International Advertising Association has announced the theme and speakers for its next debate. The topic of the discussion at the second of the new season of IAA Debates, presented by the Dainik Bhaskar group is: Agencies are not rapidly reinventing themselves to stay relevant to changing Advertiser needs.

     

    It will be held on Monday, February 16, 2015 at Blue Frog, Lower Parel, Mumbai, 6.30pm onwards, which will followed by cocktails and dinner.

     

    Speaking for the motion (that is Agencies are not reinventing themselves”) are Ashish Bhasin (of Dentsu Aegis) and Sameer Satpathy (of Marico)

    Speaking against the motion (that is “Agencies are reinventing themselves”) are Sam Balsara (of Madison) and Shireesh Joshi (of Godrej)

    The debate will be moderated by Anant Rangaswami, ‎Editor (CNBC – Storyboard).

     

    Srinivasan K Swamy

    Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, IAA Asia Pacific: “I am delighted to see some of the leading lights of Indian industry raise the stature of the IAA Debates even higher. The topic chosen has been in the minds of industry professionals and IAA decided to debate this in the open. I am sure many in the industry will be there to witness this”.

     

    Pradeep Dwivedi, Chief – Marketing & Corporate Sales Officer, D B Corp Ltd. added, “At Dainik Bhaskar Group, we are delighted to partner with IAA in furthering the spirit of discovery and engagement with-in all the stakeholders in our industry. The Indian economy is on the cusp of a significant growth curve and the innovation in our ideas will determine our success as marketing & advertising thought leaders, and hence the need to have serious introspection on our need to reinvent at a rapid pace. We are hopeful that our earnest attempt at being a harbinger of this change will be received very well.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai.

     

  • Sethi will be responsible for business development and marketing communications of the Group's print media business

    Kaacon Sethi joins Dainik Bhaskar as Chief Corporate Marketing Officer

    By A Correspondent

     

    Dainik Bhaskar has announced the appointment of Kaacon Sethi as Chief Corporate Marketing Officer. Sethi will be responsible for business development and marketing communications of the Group’s print media business comprising B2B corporate branding, marketing of emerging India opportunities in Tier 2&3 markets, viz. UnMetro, and evangelizing the concept to large clients and media agencies.

     

    Bringing with her over 20 years of industry experience in marketing and sales of content powered customer engagements across platforms, Kaacon Sethi has earlier worked in leadership positions in Lintas Media Group, Mediasys Solutions (as Founder & Partner), K Sera Sera Productions, Sony Entertainment Television (MSM), JWT. She has also worked with Indigo Business Services in a consulting role. In her last assignment prior to joining the Dainik Bhaskar Group Ms. Sethi was employed with Smaaash Entertainment as Marketing Consultant.

     

    Welcoming Ms. Sethi to the Group, Pradeep Dwivedi, Group Chief of Corporate Sales & Marketing, DB Corp said, “We are delighted to have Kaacon joining us at Dainik Bhaskar Group. She has an acknowledged and proven track record of successful marketing, sales, innovation and business leadership while also possessing the requisite domain expertise. We welcome her into the team and look forward to her insights, experience and passion to add value to our brand-marketing endeavors as we move forward”.

     

    Commenting on her induction into the Dainik Bhaskar Group, Kaacon Sethi said “I am delighted at the opportunity of being a part of an extremely exciting business and a talented leadership team at India’s largest and dynamic newspaper group.  I look forward to contributing to the Group’s vision of being the most admired brand within the Indian media industry. The Group has already been further expanding its footprints in some of India’s fast- emerging market, being aggressive yet prudent in identifying significant business development opportunities, which will also be a strong focus area for me.”

     

  • Pradeep Dwivedi has moved from Tata Teleserves to join Dainik Bhaskar Group as chief corporate sales and marketing officer, and will be based in Mumbai

    Pradeep Dwivedi leaves Tata Group for Dainik Bhaskar

    By A Correspondent

     

    Pradeep Dwivedi

    Pradeep Dwivedi has joined DB Corp Ltd. (Dainik Bhaskar Group) as Chief Corporate Sales & Marketing Officer (CCSMO). He will be based out of Mumbai and will report to the Managing Director, Sudhir Agarwal.

     

    Mr Dwivedi comes with a rich 19 years of management experience in B2B and B2C domain across functions and industries. He has wide-based expertise in leading Sales & Marketing, Service Delivery, Risk Operations and Business development. He has earlier worked with Tata Teleservices Ltd., American Express Bank, Standard Chartered Bank, GE Capital and Eicher Motors Ltd. As CCSMO, he will be responsible for overall Sales Revenues and will be leading nationwide Corporate sales for the group publications, Dainik Bhaskar (Hindi), Divya Bhaskar (Gujarati) & Divya Marathi (Marathi). He will also be responsible for trade marketing and establishing brand amongst the corporate market, and will be the Bhaskar representative with press, industry and government forums.

     

    Announcing the appointment, Sudhir Agarwal said, “Pradeep is a very accomplished seniorsales and marketing professional, and with him taking charge the group would benefit from diversity of his experience to take on the emerging challenges and further strengthen the group’s leadership in media sector.”

     

    Prior to joining DB Corp Ltd, Mr Dwivedi was with Tata Teleservices as Regional Chief Operating Officer & Senior Vice President- Enterprise Business.

     

    Speaking at his role and responsibilities at Dainik Bhaskar group, Mr Dwivedi said, “I am excited at the opportunity of joining the leadership team at India’s largest & most innovative newspaper group, working with our esteemed corporate customers and agency partners to firmly establish Dainik Bhaskar Group’s businesses and realize the vision to be the largest and most admired media brand enabling socio-economic change.”

     

    Mr Dwivedi is a MBA from Punjab University, (UBS) Chandigarh, India. He has also done an Executive Programme from the University of Michigan, Stephen M. Ross School of Business, at Tata Management Training Center.