MxMIndia

Tag: Pradeep Dadha

  • The new TVC revolves around the theme that each person has within them an ‘inner Mahi’

    Dhoni promotes new thinking for Netmeds.com

    By A Correspondent

     

    Netmeds.com has launched a new campaign with brand ambassador and cricketing icon MS Dhoni.

     

    The new TVC revolves around the theme that each person has within them an ‘inner Mahi’ who can rise to the occasion, shoulder responsibilities and look out for the members of the family. The campaign has been conceived by Publicis India and directed by Aatish Dabral.

     

    Said Pradeep Dadha, Founder & CEO, Netmeds.com: “Netmeds.com is fully geared to handle the specific needs of patients who are dealing with chronic illnesses. And equally important is the caregiver, the person in the household who is entrusted with the task of managing the medical needs of the ailing family member. This new campaign is based on the fundamental concept of distance caring, showing both the patient and the caregiver, that we deliver quality healthcare solutions across the country.”

     

    Added Suraj Pombra, EVP, Publicis Capital: “Every once in a while, one is rewarded with perfect pitch conditions: (a) a client like Netmeds.com that’s been leading the e-pharmacy market and delivering to satisfied customers across the country, and (b) a brand ambassador like MS Dhoni whose sense of responsibility doesn’t need any introduction. Our team had to rise to the occasion and fulfil our responsibility with an equally powerful communication platform that exploits these conditions to the maximum. ‘Har Ghar Mein Mahi’ leverages the core ethos of both MSD and Netmeds.com. But most importantly the idea is an ode to the Mahi in every home, those who carry the responsibility of taking care of their ailing loved ones, and Netmeds.com is their ally. The idea is delivered through various media formats in film and static, and we hope to extend and expand it as we move on.”

     

     

  • The account will be managed by the Mumbai office of Publicis India

    Publicis India to manage creative duties of Netmeds.com

    By A Correspondent

     

    Leading online pharmacy Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market. The account will be managed by the Mumbai office of Publicis India.

     

    Commenting on the win, Pradeep Dadha, Founder & CEO of Netmeds.com said: “For us at Netmeds.com, the health of the nation is a priority, and we are working towards ensuring that every Indian has access to affordable and good quality medicines, no matter which part of the country they are in. We believe that our association with Publicis India is key step towards helping us reach that goal with the right communication. With Netmeds Cup at the offing, we have started 2019 on high note and will continue to create new milestones with our creative collaboration with Publicis India.”

     

    Added Suraj Pombra, Executive Vice President, Publicis Capital: “Netmeds.com comes from a legacy of 100+ years of healthcare. In keeping with evolving consumer needs and leveraging the power of technology and modern logistics, Netmeds.com continues its tradition of serving the nation’s healthcare requirements. We at Publicis India feel honoured to have been chosen by Netmeds.com as their partner through the next part of their journey. The online pharmacy market is seeing increasing action and the category landscape is fast changing – we will be working with what is a fantastic client team through the challenges ahead to help Netmeds.com lead the change.”

     

     

  • This time, Netmeds has moved from the boardroom to the locker room

    Dhoni moves to locker room in latest Netmeds film

    By A Correspondent

     

    Netmeds.com has used its star ambassador MS Dhoni in another brand campaign.

     

    Said Pradeep Dadha, Founder & CEO, Netmeds.com: “We’ve become the online pharmacy market leader by realising the need for intelligent, far-reaching and quick healthcare solutions in urban and rural areas, and fulfilling that need. A nation battling an annual rise in chronic diseases and faced with a shortage of doctors and limited access to medicine in 3rd and 4th tier cities and towns, needed a gamechanger. That’s how we see our role and the public is telling us they agree.”

     

    Arun Pandey, Chairman of Rhiti Sports, the company that manages M S Dhoni’s commercial interests exclusively said. “We are happy with the way the latest TVC has come out and are glad that we have partnered Netmeds in an effort to make healthcare more accessible in India. Last mile delivery is one of the most crucial aspects of a Digital Service ecosystem and we are glad that Netmeds has taken it as a high priority to increase the accessibility of medicines especially in the semi-urban and rural areas.”

     

     

  • The account size is estimated to be upwards of INR 50 crore

    Havas Media bags integrated media duties of Netmeds.com

    By A Correspondent

     

    Havas Media India has bagged the integrated media duties of Netmeds.com, the online pharmacy promoted by Dadha & Company. The account size is estimated to be upwards of INR 50 crore and will be handled out of the Bengaluru office led by Saurabh Jain, Vice President – South, Havas Media India.

     

    Pradeep Dadha

    Said Pradeep Dadha, Founder and CEO, Netmeds.com: “Netmeds has positioned itself as ‘India Ki Pharmacy’ by providing safe, reliable and affordable medicines to its customers at their doorstep with just a few clicks of the mouse. Since E-commerce is a space that’s ever-evolving, agile and digital-first partners will be key to our deliveries. We found Havas to be in-line with our requirements and are confident that together we will drive the brand towards meaningful growth.”

     

    Anita Nayyar

    Added Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO – Havas Group, North India said: “Netmeds.com continues a legacy of 100 years of success in the pharmaceutical industry. While we are excited to take on the mandate of yet another pioneer brand, it sure is a challenging win for us, as it operates within a regulated sector plus the online pharmacy space is still at a nascent stage in India. Data analytics will be key in predicting consumer preferences, audience targeting and thus predicting demand with accuracy. Together, with the capabilities of our health & wellness division, Havas Life Sorento, we are positive to create value for the client. We look forward to a long & mutually-fulfilling partnership with Netmeds.”