MxMIndia

Tag: Prachi Maroo

  • The account will be handled out of The Glitch, Mumbai

    Glitch bags digital mandate for Fair & Lovely

    By A Correspondent

     

    The Glitch, a full-service digital agency, has won the mandate for Fair & Lovely, HUL’s skincare brand. The agency will be managing the communication strategy, social media marketing and brand management across digital platforms.

     

    Commenting on the win, Prachi Maroo, Business Director at The Glitch said: “We are extremely excited to get the opportunity to partner with one of the world’s biggest personal care brands. Fair & Lovely adds greatly to our existing personal care category portfolio that we have been building over the past few years. Our aim is to take the brand’s presence on digital many notches higher both across the skincare range as well as the foundation.”

     

    Added Sunetro Lahiri, Creative Director at The Glitch: “Fair & Lovely as a brand has been a marketeer’s study case vis-a-vis getting the grassroots and tactical strategies perfect for years on end. The partnership is extremely exciting for the possibilities and journeys we’re itching to chart out as a creative thinktank.”

     

     

  • Conceptualised by The Glitch, the ad features co-judges and hosts of the show

    TLC India launches ‘Queens of Comedy’ with ‘The Glitch’

    By A Correspondent

     

    TLC India is launching India’s first-ever female stand-up comedy show. Digital agency The Glitchhas created an ad for India’s first-ever female stand-up comedy showon TLC featuring actress RichaChaddha, stand-up comedians KaneezSurka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.

     

    Adding more about the campaign, Prachi Maroo, Business Director at The Glitch, said: “It has been a great experience to partner with TLC on a show that really is an effort to level the playing field. It’s a move which will provide a great platform for women to show off their talents without stereotypical criticism. Our attempt here is to use what we hear every day and turn it into motivation for women to participate.  What’s more exciting is that this is just the tip of the iceberg!”

     

    Added Vednarayan Sirdeshpande, Director Audience Development, Female and Family, Discovery Communications India: “The objective of the communication message is to break the typical stereotypes of society but in a funny and sarcastic way. While it is a well- known fact that humour is an individualistic talent irrespective of gender, but on a broader and generalised level – men are perceived and expected to be funnier than women. However, the ground reality is that many women are equally funnier, which is even reflected in our day-to-day conversations. The communication objective is to attribute humour to an individual – an individual that can also be a woman and not always a man. Queens of Comedy is a platform that aims to search for the next big female talent in our country.”

     

     

    Prachi Maroo

  • With Indulekha, the digital agency adds another feather to their cap along with a growing list of clientele across categories

    The Glitch wins digital mandate of Indulekha hair oil

    By A Correspondent

     

    Sunetro Lahiri

    Digital agency Glitch has bagged the mandate of hair care brand from Hindustan Unilever - Indulekha. As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand.

     

    Speaking on the win, Sunetro Lahiri, Creative Director at The Glitch said: “The exciting thing about a homegrown brand like Indulekha is the sheer visual playground we get to play with when it comes to crafting the language. Visual or verbal, the tenets of Ayurveda and its affectivity make for a rather rich canvas… and that’s the most exciting part for any creative personnel.”

     

    Prachi Maroo

    Glitch Business Director, Prachi Maroo, also added, “It’s a great privilege to be tackling an array of hair care and styling brands ranging from the premium to the zany, and this addition only makes things more challenging and fun. We have been handling varied set of brands such as Set Wet, Tresemme, Bed Head by TIGI and Ayush in the hair portfolio. With Indulekha, our next step is to make sure the brand is perceived as the game changer that it truly is.”