MxMIndia

Tag: Prachi Bali

  • Would aim to highlight Lido's newly launched ACE programme

    FoxyMoron wins partnership with Lido

    By Our Staff

     

    FoxyMoron, the creative and performance agency under the Zoo Media network, has won the full-funnel digital performance media mandate for Lido. The business will be handled by the agency’s Gurugram office.

     

    Prachi Bali
    Prachi Bali

    Commenting on the win Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said: “Our partnership with Lido cements Zoo Media’s expertise and domain knowledge in the EdTech space, given our demonstrated success in this category. With the pandemic bringing with it an unprecedented demand for EdTech, we are driven to build a long-term partnership with Lido with the singular focus of achieving their business goals”

     

    Sanket Narkar
    Sanket Narkar

    Added Sanket Narkar, Head of Marketing, Lido: “With new initiatives like the ACE Program, which essentially guarantees measurable academic improvement, it was imperative for us to tie up with marketing partners that were capable of clearly communicating and demonstrating our commitment to transparency and accountability towards the education of our students. In FoxyMoron, we’ve found an agency that is agile, but with a deep understanding of India’s EdTech industry and India’s uniquely aspirational relationship with education. We are confident that our collaboration with FoxyMoron will be a successful one.”

     

  • This mandate will be handled by the agency's Gurugram office

    FoxyMoron wins digital mandate for Revv

    By A Correspondent

     

    Self-drive car rental provider Revv has awarded its digital marketing mandate to digital agency FoxyMoron. This mandate will be handled by the agency’s Gurugram office.

     

    Speaking about the win, Prachi Bali, Business Head, North & National Head of Partnerships, FoxyMoron, said: “We’re excited about this collaboration, given that this is a new category; both for the automobile industry and also central to the upcoming concept of a shared-economy. We’re getting the opportunity of influencing change in consumer mindsets, from aspiring to owning a car to the ease of just subscribing to one.  We are keen on learning and delivering impactful campaigns that align with Revv’s business ambitions.”

     

    Added Karan Jain, Cofounder, Revv: “We needed an agency that could support our brand’s mission of providing consumers with an affordable easy alternative to owning a car. As lockdown restrictions are easing up, now more than ever, when people aren’t feeling safe using public transportation, Revv comes in as that super affordable alternative and we needed a team that could support us in ramping up our presence not only during this opportune time but on a long term basis too, and we’re glad to have found that support in FoxyMoron.”

     

     

  • In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes

    Emami ropes in Divya Dutta for new TVC

    By A Correspondent

     

    Emami Healthy & Tasty, the edible oil brand of Emami Agrotech, has launched a campaign titled #CookForOurHeroes, with Foxymoron as its digital media partner.  The campaign features actor Divya Dutta and others

     

    Speaking on the concept and execution of the campaign, Prachi Bali, Business Head – North, FoxyMoron said: “Empathy and gratitude is what brands need to be more vocal about. It’s what we could use more of as a society especially now considering the circumstances we are in. Food brings people together and we wanted to portray this act of sharing as an antidote to the stress we are dealing with, as a nation. From a campaign perspective, our data showed us that people are actively engaging in conversations about, contributing to helping the needy, conveying thank you messages via art work, innovative videos and messages on social media. We felt we could go one step further by showing them a tangible way of expressing their gratitude for our emerging heroes. From a deliverables perspective, pulling off this shoot for TV and digital platforms with no crew and within the timelines we were given was challenging to say the least. However, after seeing the final product we are happy that our effort paid off. We are grateful  that our clients at Emami trusted us with this brief and were supportive of our creative strategy.

     

    In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes.

  • This account was won following an open multi-agency pitch

    Wok To Walk assigns digital mandate to FoxyMoron

    By A Correspondent

     

    Asian fast food chain, Wok To Walk has assigned its digital creative and media mandate for its pan India launch to FoxyMoron’s North division in Gurgaon. This account was won following an open multi-agency pitch.

     

    On appointing FoxyMoron, Navin Mittal, General Manager, Wok To Walk India, said: “As we bring the legacy of ‘Wok to Walk’ to India, we are eagerly looking at engaging with customers on digital and social platforms. Apart from consolidating brand ethos, viz. freedom, freshness, quality and entertainment, our focus will be on actively listening and responding to customer voice, as we deliver best-in class guest experience and grow the brand across India. We are very delighted to associate with FoxyMoron and are confident that this association will give a great kick-start to Wok to Walk’s Indian journey.”

     

    Commenting on this win, Prachi Bali, Business Head North, FoxyMoron said: “We have been aggressively expanding our portfolio in the North and the kings of Asian Wok are a great new addition for us. They will compete with the biggest fast food chains all over the country.  Our association with them will be to provide digital creative and media services. Our teams are excited to creatively express themselves and compete in a category, which constantly communicates with their audience in unique ways!”