By A Correspondent
TVS Motors has unveiled a festive campaign campaign around Pongal / Sankranti for its brand Star City+. The film highlights the distinctive style of the bike through a unique interplay between MS Dhoni, the brand’s continuing celebrity endorser and Prabhu Deva who has been specifically roped in for this campaign.
The campaign features MS Dhoni who is shown inaugurating a TVS showroom on Pongal day dressed in typical South Indian attire of a Veshti (Dhoti) & shirt, but he is a bit hesitant to take a ride on the bike. Fortunately, Prabhu Deva is at hand to stylishly show MS Dhoni the way to tie up a dhoti in true South Indian style. The two then proceed to go on a joyride on the 1110cc motorcycle, TVS Star City+.
The launch campaign is also supported with a teaser film and digital activity that is intended to pique curiosity with the audience of the unique coming together of two superstars, this festive season.