By A Correspondent
Reliance Entertainment has roped in senior communications professional Prabhat Choudhary to head World Wide Open (WWO), its in-house digital movie marketing and media buying arm.
Choudhary is founder of PR agency, Spice PR, and co-owner of the celebrity digital marketing agency, Entropy. Entropy is co-owned by Reliance Entertainment, so this is an extension of his relationship with the company.
Notes a communique: “At WWO, he will take forward the mantle of enhancing digital innovations, multi-platform reach, driving strategic partnerships and developing the media and entertainment client portfolio.”