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Tag: Prabha Prabhu

  • Prabha Prabhu, Founder Member, Madison, who joined Sam Balsara when he started Madison in 1988, has decided to retire after 28 years at the agency network.

    Prabha Prabhu retires at Madison. Raj Nair to helm Madison BMB. Kim Solomon joins as COO

    By A Correspondent

     

    Prabha Prabhu

    Prabha Prabhu, Founder Member, Madison, who joined Sam Balsara when he started Madison in 1988, has decided to retire after 28 years at the agency network. She was the CEO of Madison BMB in recent years. Chief Creative Officer Raj Nair will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

     

    Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Sam Balsara, Chairman, Madison World, said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At a farewell function, Balsara thanked Prabhu for her loyalty, commitment and dedication to Madison and its clients over the last 28 years.

     

    Raj Nair

    Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said: “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

     

    And on the appointment of Kim Solomon, Balsara said: “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

     

    Added Prabhu: “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time withmy children who are both in advertising and settled in US.”

     

  • The agency will undertake all the advertising, strategy and creative for the brands that come under the bath business vertical of Asian Paints

    Madison BMB wins Asian Paints’ bath business account

    By A Correspondent

     

    Madison BMB has bagged the Asian Paints’ bath creative mandate. The agency will undertake all the advertising, strategy and creative for the brands that come under the bath business vertical of Asian Paints.

     

    Said Manish Choksi, President, Home Improvement, International Business and IT, Asian Paints: “We are happy to have Madison BMB work on our bath business portfolio. In the short duration that they have worked with us, they have successfully created ideas and campaigns that have brought saliency for our bath brands. The conceptualisation and execution of ideas – both have been done quite well.”

     

    Added Prabha Prabhu, CEO, Madison BMB: “To begin with Asian Paints gave us a project on EssEss, (bath fittings and accessories), a brand that Asian Paints had bought over.  We did a good job in terms of strategy and creative. And that made Asian Paints give us the creative responsibilities for the entire bath business on a retainer.

     

    And this is what Raj Nair who is Chief Creative Officer at the agency said: “We are in the process of developing work that is above, below and through the line and making sure ideation with regard to strategy and creative is truly insightful followed by pitch perfect execution.”

     

  • The agency has won the mandate to do the advertising, strategy and creative

    Madison BMB wins Angel Broking biz

    By A Correspondent

     

    Madison BMB has won the mandate of Angel Broking in a multi agency pitch. The agency has won the mandate to do the advertising, strategy and creative for Angel Broking Ltd and all the other group companies which consists of Angel Global Capital Pvt. Ltd., Angel Commodities Broking Ltd., Angel Securities Ltd. and Angel Financial Advisors Pvt Ltd

     

    Prabha Prabhu, CEO, Madison BMB says: “We won the Angel Broking Account in a multi agency pitch. Angel Broking is a respected Stock – Broking and Wealth Management company, established in 1987. Known for its unique retail-focused stock trading business model, Angel is committed to providing ‘Personalised Service’ to all its clients. They believe in providing speed, precision, customisation and convenience to their retail customers.”

     

    Raj Nair, Chief Creative Officer, Madison BMB said, “Angel Broking is no new name in the world of investments, wealth management and stock-broking, having been trailblazers since well over two decades now. Angel Broking’s expertise and award winning services have been instrumental in leading the way for others to follow. Their brief to us was clear – set Angel flying high by communicating about the new age Digital avatar of Angel. We approached the communication task by devising a fully integrated approach and managed to make the Angel Broking team see value and differentiation in the proposition and communication. During the process we have worked hand in hand with the team at Angel Broking. Hopefully, the campaign will achieve their goals and go a long way towards cementing a great relationship for the brand with the digital native consumer.”

     

    Gagan Singla, CMO, Angel Broking says, “Angel Broking strives towards enhancing wealth of its customers through its ‘best-in-class’ research and advisory, trading products and digital experience. Hence the imperative to have a creative agency on board who could share our ideology and help us in our initiatives to drive further value. Madison with their “out-of-the-box” creative edge and research-backed strategy reflected these sentiments and was the natural choice to partner with. I am sure that together we will create some path breaking work and scale heights in our communication.”

     

  • BMB India, a 50:50 JV between Trevor Beattie's BMB and Madison World, has won the O-SIX Travel & Hospitality account.

    BMB India wins O-SIX travel & hospitality

    By A Correspondent

     

    BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won the O-SIX Travel & Hospitality account.

     

    Prabha Prabhu, CEO, BMB India says “We won this account based on our capabilities and our category knowledge and the great work that we have done for Thomson Holidays in London. The campaign is approved and ready to roll next week. This year we will be using only Press and Digital media. We hope to however make it a highly visible campaign.”

     

    Leapfrog Holidays & 360 Himalaya; brands of O-SIX Travel & Hospitality have been in the business for six solid years, making the world accessible to thousands of satisfied clients who have enjoyed great holiday experiences. This is mainly due to many years of relentless research and touring being done by the company’s core team of travel fanatics.

     

    BMB India is the advertising unit of Madison World, a diversified Communication Group with 24 units across 10 specialized functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports; employing over 1000 communication professionals across cities in India, Sri Lanka and Thailand.