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Tag: Prabha Narasimhan

  • Business Today holds Most Powerful Women in Business awards for 2023

    By A Correspondent

     

    Prabha Narasimhan, MD & CEO, Colgate-Palmolive India, Arundhati Bhattacharya, Chairperson & CEO, Salesforce India, Falguni Nayar, Founder & CEO, Nykaa, Nandini Piramal, Chairperson, Piramal Pharma Ltd, Vibha Padalkar, MD & CEO, HDFC Life Insurance, and Zoya Akhtar, Director & Co-Founder, Tiger Baby, were among the women achievers awarded by Securities & Exchange Board of India (SEBI) Chairperson Madhabi Puri Buch at the 20th edition of Business Today’s Most Powerful Women in Business event in Mumbai on Friday.

     

    Six women, who are seven-time winners entered Business Today’s MPW Hall of Fame, making way for new entrants to come in next year. The list of achievers has seven debutantes, four comebacks, and 40 repeat winners from last year. This year’s list also has five global winners – Indians who have made the country proud with their achievements on the world stage.

     

    A special issue of Business Today magazine was unveiled  at the event. Speaking on the occasion, Buch, the first woman chairperson of SEBI, said simply parachuting someone at the top and doing nothing at the bottom will not to work for India. “Don’t do tokenism by putting more women on the board. Let’s see the disclosure on what percentage of your manpower cost goes to women. It will take care of everything,” she said about Indian organisations.

     

    While delivering the vote of thanks, Kalli Purie, Vice-Chairperson, India Today Group, said: “The rise of women power is not just in urban centres and in gatherings such as this, but it has percolated down to rural areas. To me, this churn is the most exciting and interesting that these women are independent, fierce and ambitious. I am really excited at the juncture of history we are in at the moment. What better place to discuss this than at the 20th edition of Business Today’s Most Powerful Women in Business list which honours 56 leaders from across so many fields.”

     

    The evening started with a panel discussion titled ‘A View From The Corner Office’ comprising Ameera Shah, MD, Metropolis Healthcare, Upasana Taku, Co-Founder & COO, MobiKwik, Vinati Saraf Mutreja, MD & CEO, Vinati Organics Ltd, Prabha Narasimhan, MD & CEO, Colgate Palmolive India, and Devita Saraf, Chairperson & CEO, Vu Group. They discussed the challenges and opportunities for women in the world of work.

     

    It continued with  discussions with Ashima Goyal, Member, RBI’s Monetary Policy Committee, Padmaja Chunduru, MD & CEO, National Securities Depository Ltd, Rekha M. Menon, Former Chairperson & Senior Managing Director, Accenture in India, Arundhati Bhattacharya, Chairperson & CEO, Salesforce India, Zia Mody, Co–Founder & Managing Partner, AZB & Partners and Kalpana Morparia, Former Chairman, J. P. Morgan, South and Southeast Asia, and other senior business leaders. Nandini Piramal, Chairperson, Piramal Pharma, spoke on ‘Journey Through Leadership & Innovation’, and Zoya Akhtar, filmmaker & co-founder, Tiger Baby, spoke on ‘Creativity Through The Female Lens’.

     

     

  • Paves the way for a new perspective to see women beyond traditional roles

    Lowe creates campaign for Vim dishwash

    By Our Staff

     

    Vim dishwash brand has launched a TVC as a tribute to successful women. With a tagline ‘Nazariya Badlo, Dekho Bartano Se Aage’, the campaign is a nudge to society to see women beyond archaic roles.

     

    Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director & VP – Home Care, South Asia at HUL said: “Vim is the market leader in Dishwash by far and has helped make the dishwashing process easier and hassle-free over the ages. We are inspired by the successful women around us who excel in whatever they do, being homemakers and decision-makers. They are already way more than chores, but sometimes get limited by society’s definition of chores being a woman’s primary responsibility. If we offload them from these societal stereotypes and the stress caused by them, there is so much more they can and will be. At Vim, that is precisely going to be our endeavour with ‘Nazariya Badlo, Dekho Bartano Se Aage’.

     

    Speaking about the same, Prateek Bhardwaj, Chief Creative Officer – Lowe added: “This campaign speaks to the mindset that when a man does the dishes, he’s ‘helping’ the woman of the house. An act for which society applauds him, when in fact it’s something that he should be doing as a member of the household. Nudging the society to realize this double standard that exists was at the heart of this campaign.”

     

  • An initiative to support Bengal's local handloom weavers

    Mindshare launches Pujo campaign for Sunlight detergent

    By Our Staff

     

    Sunlight, the detergent brand, has announced the launch of its new initiative ‘Sunlight Tantir Rong’ to support Bengal’s local handloom weavers.

     

    Commenting on the initiative, Prabha Narasimhan, Executive Director – Home Care, HUL, said: “Since time immemorial, handlooms have been a part of local culture in West Bengal and many of these weavers who have been adding colours in our lives since generations have been hit hard by the pandemic. We are delighted to launch ‘Sunlight Tantir Rong’, an initiative which will provide the community with a platform to showcase their magical art and talent and bring them at our fingertips. This initiative is a small step towards bringing back colours to the lives of these weavers and their families.”

     

    Added Ajay Mehta, Head Content Partnership and Experiential, Mindshare: “For an iconic brand like Sunlight being weaved into the local culture of its bastion market is a key unlock to build a strong connect with its target audience. The campaign ‘Sunlight Tantir Rong’ allows us to beautifully bring alive the brands values & purpose by standing for the betterment of the Weaver community in Bengal. A humble attempt to bring back colours into the lives of the local weavers of West Bengal.”

     

     

  • Demonstrates the superior benefits in the toilet cleaner category

    Domex challenges Harpic in latest campaign

    By Our Staff

     

    Domex, the home cleaning/disinfection brand from Hindustan Unilever Limited (HUL), has launched a new campaign that takes on Harpic.

     

    Commenting on the category and the campaign, Prabha Narasimhan, Executive Director & VP – Home Care (South Asia), Hindustan Unilever Ltd said: “For over two decades now, Domex has been a trusted brand committed to providing superior hygiene and clinical disinfection solutions to consumers across the country. The latest communication is in line with our goal to give consumers the evidence to help make informed decisions determined by scientific insight and technology.  Our extensive studies, research and data-backed certifications underpin the superior science-first formula of the offering. Battling the second wave of the pandemic, we are all well aware that hygiene, safety and disinfection are three facets which will dominate our collective consciousness and as a brand we have been consistently innovating to address, upgrade and deliver on these core parameters being sought by consumers in their everyday lives.”

     

  • Love Runs Deep is what the campaign is titled

    Instagram highlights influencer marketing impact

    By A Correspondent

     

    Instagram celebrated its 10th birthday this week and has launche a new campaign called ‘Love Runs Deep’ to redefine the way brands can authentically tell their stories while engaging with influencers.

     

    As part of the campaign, brands are invited to submit their briefs in the ‘Love Runs Deep challenge’, and five of them will be chosen to have exclusive access to 25 creators to work with them free of cost, in addition to support of USD25,000 worth of ad credits to run their campaigns. The brands could be from all over India and could be big or small businesses. The jury making the selection would include Prabha Narasimhan, Executive Director – Home Care for Hindustan Unilever and Vice President – Home Care, Unilever South Asia; Asim Warsi, Senior Vice President & Head E-commerce, Samsung India; Harish Narayanan, CMO, Myntra; Prasanth Kumar, CEO – GroupM, South Asia; Rajdeepak Das, CCO and MD, Leo Burnett, South Asia; and Neha Markanda, Head of Business Marketing, Facebook India.. The selection will be done on the basis of originality, creativity, suitability for mobile and expected business outcome.

     

    Said Sandeep Bhushan, Director and Head of Global Marketing Solutions, Facebook India: “Instagram is the place where people express themselves creatively, and there’s a natural affinity to interact with public figures, creators and brands. We want to spur this interaction between creators and brands, in a way that redefines the ecosystem, and allows stories to be told with greater business impact.”

     

    While entries close on November 13, the campaign will continue for a duration of four months. Brands can submit their briefs on the campaign website (www.igloverunsdeep.com).

     

     

  • The new campaign aims to encourage women to begin lifting internal barriers by simply trying to overcome their inner hesitations

    Pond’s urges Indian women to overcome their inner hesitations

    By A Correspondent

     

    Pond’s has launched its latest ad film with the aim of bringing the issue of inner voices into the spotlight thereby enabling women to understand how commonplace inner voices are, and help them overcome the internal barriers these present.

     

    Said Prabha Narasimhan, Vice President, Skincare and Colours, Hindustan Unilever Ltd: “Pond’s is an iconic brand in India with great heritage and equity. It gives us great pride to give it a new take that encourages women to never hold back and ‘See What Happens’.

     

    Added Kainaz Karmakar and Harshad Rajashyaksha, Chief Creative Officers, Ogilvy India (West): “We are really excited about launching the new world of Pond’s. It’s a world that is asking young girls to go ahead and say what is on their minds and do what is in their hearts. Society is ready for their bold moves. The time has come to go ahead and #SeeWhatHappens. The story that launches this belief is about a young girl who has the strength to take on the blows of boxing, and yet she has not gathered the strength to break the news to her mom. Bob (Shashanka Chaturvedi) has done a great job of translating the story into a powerful film.”

     

     

  • The films, born out of an experiment, are a warm way of reminding people that nothing really compares to the warmth and love in a real hug

    Ponds’ latest ad film encourages youth on benefits of a simple hug

    By A Correspondent

     

    Pond’s Cold Cream is reaching out to the youth of today through its latest ad film. The ‘Jhappi Van’ social experiment conducted by Ponds is to gently nudge young people to go over and hug those they love.

     

    On the occasion of International Hugs Day celebrated every year on the January 21, these films, born out of an experiment, are a warm way of reminding people that nothing really compares to the warmth and love in a real hug.

     

    Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy Mumbai: “Pond’s ki jhappi’ embodies the warmth, love and care that Pond’s Cold Cream gives to your skin. We decided what better way to build brand love, than by spreading the joy of a real hug. So, we came up with the Pond’s Jhappi van. This ‘hugs’ van gave you the opportunity of returning the love and care you got from those who showered you with theirs. Bringing alive all the attributes and emotions that Pond’s Cold Cream stands for.”

     

    Added Prabha Narasimhan, Vice President, Skincare and Colours, Hindustan Unilever Ltd: “With the launch of #PondsKiJhappi in 2017, we were looking at ways to take it forward and build on the same thought. Interesting consumer insights helped us understand that it’s relationships even beyond the mother-daughter bond (which is what we’ve shown in our TVC) that hold value when it comes to ‘care’ – which is what led to the idea of the ‘Pond’s Jhappi Van’. Our new set of digital films talk about different relationship dynamics and how a ‘jhappi’ is a great way to show that you love and care.”