MxMIndia

Tag: Poulomi Roy

  • Mimi Chakraborty to spread awareness among regional markets

    Kriti Sanon ropes in for Joy Personal Care campaign

    By Our Staff

     

    Joy Personal Care, a skincare brand from the aegis of RSH Global, has announced a new campaign for its winter care product Honey & Almonds Body Lotion. Bangla actor Mimi Chakraborty will be seen endorsing the same campaign, targeted at the Bengal market.

     

    Said Sunil Agarwal, Chairman, RSH Global: “Winter-time is extremely crucial for skincare routines as the air is dry and our skin requires nourishment along with moisturizing. Honey & Almonds body lotion is our flagship product and is loved by our customers as well. This is why the lotion is a giant in the body lotion category in India. Kriti and Mimi are beloved faces in their industries and will help us drive the message of using desi ingredients. With life returning back to normalcy, we are expecting demand to be strong in this category during the upcoming winter season.”

     

    Speaking on the creative aspects of the campaign, Poulomi Roy, Chief Marketing Officer, RSH Global added: “Honey and Almonds hold a special place in Indian culture and households due to their immediate relation with ‘nourishment.’ These special ingredients have stood the test of time and still stand relevant despite the new-age esoteric ingredients brought in by the western influence. Through this campaign we break another stereotype that exists in beauty and personal care, that not everything exotic and westernized is superior for skin. As the movement for supporting local products and ingredients gains more momentum by the day, we believe our audiences will resonate with the idea. We are glad both Kriti and Mimi believe in this thought and support the same.

     

  • Madison Media will be responsible for the entire media mandate including print, television, radio, outdoor and digital

    RSH Global assigns its mandate to Madison

    By A Correspondent

     

    Leading skincare company RSH Global has appointed Madison Media as its Media Agency of Record (AOR) for its flagship brand ‘Joy’ and its men’s grooming brand ‘X-Men’. The account was awarded following a multi-agency pitch. Madison Media will be responsible for the entire media mandate including print, television, radio, outdoor and digital.

     

    Said Sunil Agarwal, Chairman, RSH Global Private Limited: “I welcome Sam, Vikram and the entire Madison team for partnering with us to handle our media & digital mandate. I’ve been very impressed with the kind of work they’ve done for many Indian brands over the last two decades and I’m confident they’ll play an instrumental role in the rapid growth of the brand and the business.”

     

    Added Poulomi Roy, Chief Marketing Officer, RSH Global Private Limited: “We are happy to have Madison as a partner in our journey to strengthen our position in key markets and explore new geographies. We are confident that with the ever-changing media scenario, Madison with their experience and in – depth understanding of the consumers of our country will be able to develop a robust media & digital strategy for our brand and add momentum to all our marketing initiatives.”

     

    Said Sam Balsara, Chairman, Madison World: “I am super-excited to partner with RSH Global, an ambitious personal care company operating successfully in the tough personal care segment with ambitious plans to help them meet their growing ambition, with Madison’s experience and expertise.”

     

    Added Vikram Sakhuja, Group CEO Media & OOH, Madison Media: “It’s a big win for Madison coming out of Kolkata. RSH Global is expanding its business and we’re happy to be their choice when it comes to their Media agency. Looking forward to a growth-filled partnership.”

     

     

  • Mithila Palkar and Divyendu Sharma will promote its range of face wash with natural extracts

    Joy Personal Care promotes its facewash range in latest ad campaign

    By A Correspondent

     

    Joy Personal Care has launched a new campaign with actors Mithila Palkar and Divyendu Sharma to promote its range of face wash with natural extracts.

     

    Talking about the campaign, Divyendu, Poulomi Roy- Chief Marketing Officer- RSH Global said: “According to our estimates, Facewash in India is a Rs. 1600 crore category and largely the user base is youth hence connecting with them is crucial. We have chosen Mithila and Divyendu for this campaign as they have immense influence over the younger generation and bring a fresh youthful vibe to Joy and we are confident that the youth will be able to connect with them and the story. Simultaneously as a brand, we do not believe in creating artificial standards for beauty, instead we strongly promote our philosophy of being ‘beautiful by nature’ and the communication in this TVC also revolves around the same. We see a great interest in natural based products amongst the youth and all Joy products are made from natural extracts which helps in maintaining healthy skin.”

     

     

  • Seeks to address typical conventions that a ‘conventionally beautiful woman lacks intelligence’ 

    Mouni Roy appointed brand ambassador for JOY

    By A Correspondent

     

    RSH Global has launched a new marketing campaign for its brand JOY with actress Mouni Roy. The TVC conveys the message that every woman is endowed with both intelligence and beauty but it’s our perspective that needs to be changed.

     

    Speaking at the launch of the campaign, Poulomi Roy, Chief Marketing Officer, RSH Global, said: “We do not believe in typecasting beauty, we discuss and debate on the various stereotypes that are attached to a woman’s appearance. The beauty of a woman lies not just in the way she looks but also in the way she exudes confidence, pride and smartness. We believe in our brand philosophy that every woman is born beautiful and it translates into our products which are made from the goodness of nature (natural extracts).”

     

     

  • The annual marketing spend on the portfolio is estimated to be around Rs 50 crore

    Joy opts for Happy

    By A Correspondent

     

    Following a multi-agency creative pitch, Kolkata based Joy Cosmetics has appointed Happy Creative Services, Bangalore to lead the creative mandate for them.

     

    The portfolio consists of multiple variants of face wash, face scrubs, face packs, creams, lotions and shampoos, catering to different personal care requirements. The annual marketing spend on the portfolio is estimated to be around Rs 50 crore.

     

    The retail footprint of the brand includes both general and most notable modern trade outlets across 23 Indian states. Rajasthan, Madhya Pradesh & Uttar Pradesh are the strongest markets. The brand is also available in Nepal, Bangladesh, Pakistan, Afghanistan, Sri Lanka, Middle East & Africa.

     

    Bollywood actor Anushka Sharma has been endorsing Joy Skin Fruits Face Wash range since 2012.

     

    Poulomi Roy

    Poulomi Roy, Head Marketing Joy Cosmetics said, “The personal care market in India is still at a nascent stage in comparison to the developed countries and there is ample growth opportunity in years to come. Joy perhaps being one of the very few Indian companies who is purely into the personal care space and is here to stay as a prominent player. Keeping this objective in mind year 2015-16 is a crucial year for the company; some strategic alignments have taken place within the organization and also with our partners, having Happy on board is a part of this process. We believe the young energetic team of Happy will play a vital role to help brand JOY achieve its defined milestone.”

     

    Kartik Iyer

    Speaking on the association, Kartik Iyer, CEO and Co-Founder of Happy Creative Services said, “It’s an honour to be chosen with a brand like Joy Cosmetics. The fact that they were open minded about working with an agency based in another city itself proves that they are a forward thinking organisation. We look forward to breaking some category codes and giving birth to a fresh new brand in the personal care space. And if you haven’t cracked the Happy-Joy joke yet, we already have.”