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Tag: Posterscope

  • To unveil a giant mural art of movie ‘Godzilla x Kong: The New Empire’

    Warner Bros. Discovery partners with Posterscope

    Warner Bros. Discovery has teamed up with Posterscope to launch a new campaign for ‘Godzilla X Kong: The New Empire’. Posterscope has created a larger-than-life mural painting in Mumbai to generate buzz around the film.

    Speaking on the initiative, George John, Director – Marketing (Theatrical), Warner Bros. Discovery said: “We are delighted to announce the creation of a larger-than-life painted Mural featuring the iconic characters Godzilla & Kong. This awe inspiring artwork is a part of our exciting marketing campaign for the film, ‘Godzilla X Kong: The New Empire’ which brings these legendary monsters to life, capturing the imagination of fans and passersby alike. We invite everyone to witness this incredible piece of art that celebrates the size and scale of the Titans and thereafter enjoy this epic film in a cinema near them!”

    Added  Imtiyaz Vilatra, Managing Partner, Posterscope: “Despite being among the oldest forms of advertising, murals have emerged as a powerful force in OOH advertising. Pop-culture-focused brands that appeal to a youthful and energetic audience have benefited from this medium. Therefore, we believe murals would work best for Warner Bros. Discovery’s upcoming film, given the colossal stature of its characters and the ardent fan base it has. The meticulous planning and execution required to bring this vision to life are nothing short of extraordinary. With this campaign, we hope to have left an indelible mark on the pop-cultural fabric of Mumbai.”

  • To focus on delivering fresh perspective to the company

    Posterscope appoints Pallavi Patil as VP – Strategy

    By Our Staff

     

    Posterscope, the OOH specialist agency from Dentsu India, has appointed Pallavi Patil as Vice President – Strategy. She will report to Imtiyaz Vilatra, Managing Director, Posterscope India.

     

    Commenting on the appointment, Imtiyaz Vilatra said: “We are thrilled to have Pallavi as part of the Posterscope family. With her wealth of experience and knowledge, I am confident she will bring a lot of value with fresh insights and ideas. I would like to welcome her onboard and am certain she will be instrumental to further scale our growth momentum.”

     

  • To promote its latest show 'Rani Mi Honar'

    Sony Marathi partners with Posterscope

    By Our Staff

     

    Sony Marathi partners with Posterscope, to launch a campaign for its latest show titled ‘Rani Mi Honar’.

     

    The campaign conceptualized and executed by Posterscope – the OOH (Out-of-Home) specialist agency from dentsu India, employed a captivating yet impactful strategy that leverages the iconic Kaali Peeli autos.

     

    Commenting on the campaign, Sainath Pai, Marketing Head, Sony Marathi said: “Our fictional narratives are characterized by their uniqueness and progressiveness. Similarly, we are committed to conveying our messages to viewers through unforgettable and delightful methods in our launch marketing campaigns. The goal was to rekindle the aspirations of countless women commuters, making them feel exceptional and empowering them to reclaim their own lives. This sentiment deeply aligns with the essence of our show ‘Rani Mi Honar’.”

     

    Imtiyaz Vilatra, Managing Director, Posterscope added: “In an era where grabbing attention is a challenge, embracing innovation becomes the key to breaking free from the ordinary and capturing the spotlight. At Posterscope, our objective is to infuse campaigns with remarkable innovative elements, ensuring they remain etched in the memory of both the brand and its audience. I firmly affirm that Sony Marathi’s ‘Rikshaw Rani’ campaign painted the city with an aura of excitement.”

     

  • ScoopWhoop Hindi has launched the Millennial Varnmala

    ScoopWhoop collaborates with Posterscope to celebrate Hindi Diwas

    By A Campaign

     

    To celebrate Hindi Diwas, ScoopWhoop Hindi decided to tackle a common problem faced by India’s millennial crowd – despite being a widely spoken language, there’s a large audience that have a hard time reciting the entire Hindi alphabet or varnmala.

     

    Inspired by conventional alphabet charts, ScoopWhoop Hindi has launched the Millennial Varnmala – a new alphabet chart that connects each Hindi letter with objects and experiences that resonate with the younger audience. Launched on ScoopWhoop Hindi’s Instagram, the chart was integrated into the platform’s 3×3 grid format.

     

    Sattvik Mishra

    Said Sattvik Mishra, CEO, ScoopWhoop:”Corporate etiquette and the pressure to be “cool” have turned many youngsters away from one of the world’s most fascinating languages. Everyone can recite A-Z in one breath but not many can do the same with Hindi. There couldn’t have been a better time to launch the Millennial Varnmala than on Hindi Diwas and we hope to see a shift in the tide very soon.”

     

    Haresh Nayak

    Added Haresh Nayak, Group Managing Director, Posterscope: “The overwhelming exposure to western pop culture makes a lot of youngsters consider Hindi to be a less fashionable language than English. A lot of people lose touch with the alphabet once they pass out of school. We wanted to make it easy for people to remember so we looked into their day-to-day communication and interest points.”

     

    Gurbaksh Singh

    Said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “Hindi is one of India’s oldest languages. Its popularity is immense but reciting the entire alphabet is a challenge for many. We decided to tap into what youngsters are comfortable with – their favourite colloquial terms on new age platforms like Instagram to refresh their memories with a fun and relatable method that will increase their affinity towards this beautiful language.”

     

     

  • In partnership with Laqshya and Posterscope India, Vivo will apply its guiding philosophy of innovation to its OOH engagement activities as well

    Vivo India appoints Posterscope, Laqshya for outdoor

    By A Correspondent

     

    Smartphone brand Vivo has announced partnerships with Posterscope India and Laqshya Solutions to further strengthen their Out-Of-Home (OOH) engagement. The size of the account is said to be Rs 150-200 crore.

     

    Commenting on the partnership, Jerome Chen, CMO, Vivo India, said: “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

     

    Talking about the win, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Group MD, Posterscope Group South East Asia, said: “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

     

    Added Atul Shrivastava, Executive Director & CEO of Laqshya:  “We are absolutely delighted to be selected for the OOH media partnership with Vivo. It is a very special landmark for Laqshya. The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our Research and Strategy Teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client’s seriousness on using the OOH media as a strategic media in the market.”

     

     

  • The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football across the 12-35 age bracket

    Adidas & Posterscope launch campaign to celebrate 2018 Football World Cup

    By A Correspondent

     

    We’ve read about this in the past, but here’s some more info. Posterscope India has rolled out an extensive outdoor campaign for the latest edition of the FIFA World Cup 2018 that is currently being held in Russia.

     

    Said Sharad Singla, senior manager activation – Adidas India: “We wanted to create a memorable experience and live the football fever. Through the OOH campaign we wanted to push the needle and surprise the fans with something new and innovative that can be carried out throughout the World Cup.”

     

    Add Aditya Goel, assistant vice president – Posterscope (North): “As Adidas is one of the prime sponsors of FIFA World Cup 2018, Posterscope tried to bring the experience and updates of all the matches to the football lovers. The team went ahead and integrated the data and technology and showed live scores of all matches during the World Cup in real time so that the commuters can catch up with the live updates. We were glad to meet the client’s expectations and ensuring smooth execution of the campaign.”

     

     

  • Ashish Bhasin to head jury for the inaugural edition

    Social Samosa announces first edition of Best Social Media Brand Awards

     

     

    Leading social and digital media news website Social Samosa has announced the first edition of its Best Social Media Brand Awards.

     

    Conceptualised with the thought of promoting best practices benchmarking in the industry, #BestSoMeBrands will facilitate a platform to adjudge a brand’s performance amongst peers on a relative scale. Brands can submit awards across 16 categories which include Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom categories.

     

    The jury panel which is headed by Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope and MKTG Asia Pacific.

     

    Speaking on the same, Hitesh Rajwani, Head-Social Samosa said, “The Indian social media industry has grown by leaps and bounds in the past five years. Hence to cherish this diligence, we have initiated the Best Social Media Brand Awards. Looking back at the growth of this medium involving real-time conversations and live feeds of things that happen around us, we can safely infer that Brands have played a major role in the making of this industry.”

     

    Said Jury Chair Ashish Bhasin: “I think with growing importance of digital as medium, its time it got its due and spotlight and so events like Best Social Media Brands are extremely important. It helps digital practitioners showcase their work better.”

     

  • Posterscope India bagged 6 golds, 6 silvers and 6 bronze metals at the event

    Dentsu bags 22 metals at Asian Customer Engagement Forum

    By A Correspondent

     

    The Asian Customer Engagement Forum (ACEF) Awards that was held on April 29, saw Dentsu Aegis Network India bring home 22 awards.

     

    While Posterscope India bagged 17 awards at the event, Carat India was honoured with a gold, a silver and a bronze for Microsoft (1 Gold and 1 Silver) and Philips India, respectively.

     

    Posterscope India bagged 6 golds, 6 silvers and 6 bronze metals at the event and was also named the “Most Admired OOH Media Agency for Customer Engagement”.

     

    Commenting on the wins, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Managing Director, Posterscope Group India, “I am extremely humbled to see Posterscope India win such recognition at a pan-Asia level. Such wins give us immense motivation to work hard for our clients and help us garner appreciation for our work across the industry. I hope we continue to work at this pace and produce fantastic work for our clients even in the future.”

     

    In addition to the above, Fountainhead MKTG, the experiential marketing division from Dentsu Aegis Network, won two golds at the ACEF 2016. While the agency’s work for Mahindra Imperio Royale won the most effective BTL campaign of the year award, the Mahindra Mitra Mahotsav- Mechanic Premier League was named the most Innovative loyalty program of the year award.

     

  • The new OOH campaign has been launched with the imperative of amplifying the buzz and spreading awareness about the new CB Hornet 160R among target audience

    Posterscope unveils new OOH campaign for CB Hornet 160R

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has unveiled a new OOH campaign for its recently launched CB Hornet 160R. The campaign will be executed by Posterscope India.

     

    The new OOH campaign has been launched with the imperative of amplifying the buzz and spreading awareness about the new CB Hornet 160R among target audience.

     

    The campaign cuts across 17 cities with a media space of 5 lac sq.ft. The wide range of media mix has been activated to achieve the targeted reach. Use of new innovative concepts to focus product features- like the specially created backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes larger than life billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.

     

    Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real &Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience.We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”

     

    Commenting on the win, Haresh Nayak, ‎Regional Director, Posterscope Asia Pacific & Managing Director, Posterscope Group India said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”

     

  • The tool will reduce the amount of errors helping clients to visualise their campaign better

    Prism Creative tool unveiled by Posterscope for APAC region

    By A Correspondent

     

    Posterscope has announced the launch of its new tool – Prism Creative across Asia Pacific this month. The tool, which helps clients gauge how their creative will look on OOH media, will reduce the amount of errors helping clients to visualise their campaign better.

     

    This tool, now available to Posterscope clients across the region, will visually show if an advert isn’t suitable for OOH media – with too much text, unsuitable colours or layout errors, and campaigns can be changed before they run. Prism Creative has the facility to switch from day to night visuals, play digital videos and do a distance check of creative.

     

    Commenting on the launch, Haresh Nayak, Regional Director Posterscope Asia Pacific said, “We have taken feedback and come up with a tool to bring creative optimization to clients. Simple, useful tools such as these are instrumental in growing our clients businesses as we grow our own and differentiating ourselves in market place so we have a stronger offering.”