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Tag: Porus Jose

  • The agency has promoted Porus Jose as Chief Creative Officer and strengthened the team with appointments of two Senior Creative Directors – Sajid Dadarkar and Ashwini Vyas

    IdeateLabs strengthens top deck am in Mumbai

    By A Correspondent

     

    IdeateLabs has appointed two Senior Creative Directors to ots team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for its accounts.

     

    The duo would be reporting to Porus Jose, who has been promoted to the role of Chief Creative Officer for the agency. Jose has been with IdeateLabs for more than 4 years and has driven creative practice with a team of more than 110 people reporting into him.

     

    Said Vrutika Dawda, Director, IdeateLabs:, “Team IdeateLabs has always been the hub of creative professionals. Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function. They will be the driving force in taking our clients from ‘satisfied’ to ‘delighted’. I’m sure, the team will benefit immensely from this senior leadership, led by Porus”.

    generations of creative minds”.

  • The campaign revolves around the brand’s promise to the customers in fulfilling dreams

    Fullerton’s ‘Rishta Sammaan Ka’ campaign inspires customers to dream bigger

    By A Correspondent

     

    IdeateLabs has launched its latest campaign for Fullerton India titled ‘Rishta Sammaan Ka’. campaign derives insights from a common man’s aspirations and desires to go that extra mile to fulfill their dreams and those of their loved ones.

     

    The campaign is running pan-India and has been localised in eight regional languages i.e. Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odia and Bengali, besides Hindi.

     

    Said Porus Jose, Creative Head, IdeateLabs: “All of us have dreams and aspirations. More often than not, our financial capabilities come in our way; and so, we bury them with a silent ‘Dil, apni kahan sunta hain’. This becomes the bedrock of our campaign and that of our soulful melody. Through deeply insightful scenarios, the film captures the candid emotions of our everyday desires. Fullerton India understands this like no other; and goes that extra mile to see it through.”

     

    Added Shilpa Desai, General Manager, Head – Marketing & Cross Sell, Fullerton India:  “Rishta Sammaan Ka’ campaign reflects our core values of trust, respect and long-lasting relationship with our consumers. Our association with IdeateLabs for this project has been a memorable journey. The success of this campaign is a result of our understanding and connect. Our aim is to inculcate a sense of equality amongst our customers and the brand. We want to encourage our customers to achieve what they aspire and turn their dreams into reality.”

     

     

  • RR Kabel's brand new 'Bridging Distances' campaign is switching on the emotions

    RR Kabel’s new ad campaign focuses on bridging distances

    By A Correspondent

     

    Wires and cables manufacturer, RR Kabel brings electricians, hailing from different parts of the country, face-to-face with their families in its new advertising campaign.

     

    In this new series, unknown to the electricians, teams of RR Kabel crew are deployed to various villages of India to set up virtual connections at these electricians’ homes. Meanwhile, the electricians are called to an office on the pretext of repair work. Just as they start work, the video of their dear ones comes alive on a TV nearby. What follows is a mixture of surprise, disbelief, overwhelming emotions and wordless gratitude that needs to be seen to be believed.

     

    Talking about the campaign Kirti Kabra, Director, RR Kabel said, “Electricians are our everyday brand ambassadors. The campaign is an endeavour at ‘Bridging Distances’ – Connecting these electricians, who in search of livelihood have left their homes behind, with their dear ones. With the help of technology and cables, we wanted to brighten their day, just the way they light up our homes.”

     

    Spearheading the creative digital campaign, Porus Jose, Creative Director, IdeateLabs stated, “In the last few years, technology has advanced exponentially. However, very little of its effects has trickled down to a large section of the society. Bringing our electricians and their families together on a digital platform is the brand’s way of thanking them.”