MxMIndia

Tag: Portea Medical

  • Conceptualized and executed by Contract Advertising- Bangalore, the TVC will be supported by print, outdoor and digital

    Contract’s new campaign for Portea underlines the benefits of ‘Healing at Home’

    By A Correspondent

     

    Contract advertising has put out the first commercial for Portea Medical, India’s largest and fastest growing home healthcare company. The campaigntakes an emotive route to demonstrate how a person can heal quicker and in the best possible manner in the home environment, post-treatment in a hospital.

     

    “While medical treatment can be obtained in a hospital, it is widely acknowledged that a patient heals best at home, under the care of a home healthcare professional, and around the people that patients are most comfortable with. At Portea, we see this happening every day and have had the privilege of serving nearly 100,000 patients in the last two and a half years ago, since we launched our operations. Through this campaign, we look forward to reaching out to many more Indian families and continuing to bring care and support to those in need,” said Kavita Chowkimane, GM – Marketing, Portea Medical.

     

    Conceptualized and executed by Contract Advertising- Bangalore, the TVC will be supported by print, outdoor and digital. The TVC is being broadcast during prime time has been produced by Equinox Films.

     

    Ashish Chakravarty

    Commenting on the commercial, Ashish Chakravarty, National Creative Director, Contract Advertising said, “We often notice that caregivers become the closest confidants of patients. It’s an unusual relationship that has no name. We wanted to focus on the emotional part of caregiving rather than the clinical side, one so often sees in healthcare advertising. It’s a beautiful story of a Portea nurse who knows how to use the comforts and routines of a home to gently nudge a person towards recovery.”

     

  • The business will be handled out of the agency's Bangalore office

    Contract wins creative mandate of Portea Medical

    By A Correspondent

     

    Contract Advertising has won the creative mandate for Portea Medical, a medical service company that brings world-class medical care to the patients’ doorstep. The business, which comes on the back of a highly contested multi-agency pitch, will be handled out of the agency’s Bangalore office.

     

    “Portea was a very challenging win for us and we are excited to work with thought leaders like them on a category that has huge opportunities. We hope to create some exciting and thought provoking communication for Portea in our journey together,” said Monojit Ray, VP and GM, Contract Advertising, Bangalore.

     

    Portea has partnered with Contract to develop campaigns poised to capitalise on the mindset of the new-age audience. The campaign will run across TV, print, radio, out-of-home and digital media. Contract will be managing the business across all spheres.

     

    “We look forward to working with the Contract team as we continue to build understanding among patients about the range of medical care and support services that are delivered in-home by Portea,” said Meena Ganesh, CEO and Co-founder, Portea Medical awarding the business to Contract Advertising.

     

    Portea currently offers its services in 18 cities including Delhi/ NCR, Bangalore, Mumbai, Chennai, Kolkata, Hyderabad, Pune, Coimbatore, Lucknow, Vizag, Jaipur and Ahmedabad amongst others.