MxMIndia

Tag: Poonam Ganguly

  • A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas

    Media Moments begins 2017 with a new look

    By A Correspondent

     

    As part of their move towards an integrated communications agency, Media Moments unveiled a new logo and new look across all company branding.

     

    A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas. Looking at every communication challenge as unique, the team provides customised solutions that are platform and media independent.

     

    Speaking on the rebranding, Poonam Ganguly, Founder Media Moments said, “When I started Media Moments in 2012, my vision was to combineboth traditional and new age tools to give brands hybrid communication solutions. To do this successfully,we have continuously built our strengths, expertise and teams to become what we are today. With this growth, it was time for a new image to capture and represent the evolving communications dynamic that we now offer brands.”

     

    Added Sandeep Sreekumar, Managing Director, Media Moments: “Hybrid, platform agnostic solutions are at the heart of all our communication strategies. We needed a new look to embody the dynamism that is brand Media Moments and this is exactly what our new logo conveys.”

     

  • Though PR still remains a major division of the firm, an integrated strategy has been the need of the hour for all brands

    Media Moments launches interactive experiential marketing division

    By A Correspondent

     

    Media Moments Insights Pvt Ltd, has launched an interactive experiential marketing division that will work on brand campaigns that require innovative interactive methods to connect with their customers. In the last two years, Media Moments has largely grown into a new age digital marketing firm due to the nature of campaigns and demands of the market. Though PR still remains a major division of the firm, an integrated strategy has been the need of the hour for all brands.

     

    Poonam Ganguly, Founder and Director of Media Moments, said on adding of this new division, “Experiential marketing can be a powerful tool for the brands that want to create an interactive experience for customers that would leave a memorable and lasting impression on them. This would allow them to share details of the product experience with others. The Indian market is hugely opening up for it.”

     

    Mahesh Umakant Naidu, Director of Experience & Solutions at Media Moments shared, “In the recent years, Interactive experience as a whole, which includes Augmented Reality (AR), is gaining tremendous attention in the consumer market across all verticals. Marketers are aiming to make their brands a tangible experience for consumers through the interactive technology available.”