MxMIndia

Tag: Pooja Verma

  • Sugar Free launches a web series, a first of its kind in the food space

    Sugar Free unveils web series titled ‘The Sweet Breakup’

    By A Correspondent

     

    Sugar Free has unveiled‘The Sweet Breakup’, a five-part webseries that is conceptualised and executed by Maxus Content, the content solutions arm of Maxus.

     

    Talking about the campaign Tarun Arora, Chief Operating Officer & Director, Zydus Wellness said: “Our vision for “Sugar Free” is to make it the brand of choice for consumers seeking low / no calorie options to lead a healthier life style. Hence to address the myths attached with the usage of Sugar Free as part of one’s daily culinary needs made us conceptualise ‘The Sweet Break Up’.  This web series demonstrates in an authentic way that you can indulge into your favourite dessert guilt-free without compromising on the taste. The 5- city trail as part of the campaign only reaffirmed that any sweet recreated with Sugar Free tastes the same when made with sugar. I believe this was the first time a dessert truck was going around India and hence there was a lot of excitement amongst people wanting to know what’s cooking !”

     

    Added Pooja Verma, Head – Content, Entertainment and Sports Partnerships at Maxus: “Maxus believes that changing traditional behaviour among consumers with content, needs a compelling strategy which is driven by insights and fused with creative thought. Showcasing Sugar Free as more than just a sugar substitute via ‘The Sweet Break-Up’ campaign is a prime example of our focus. Sweets have a strong relationship with celebrations in our country. With that insight in mind, we brought our campaign together on the message that enjoying sweets while breaking up with unhealthy calories is a win-win outcome for every foodie. The creative vehicle to deliver that message is our one-of-a-kind series where Chef Kunal Kapur joins famous foodie-duo Rocky & Mayur, in recreating delicious Indian sweets with Sugar Free. Through this content solution, the brand stands to generate extensive and meaningful conversations with viewers who love their sweets.”

     

  • Vidur Patney appointed as National Director Experiential Marketing & Pooja Verma as Head of Maxus ESP

    Maxus makes key senior appointments

    By A Correspondent

     

    Maxus announced key appointments across its two specialist units. Vidur Patney joins in as the National Director Experiential Marketing and Pooja Verma as Head of Maxus ESP respectively.

     

    Vidur joins Maxus from Globox Media Private Limited. As a founder in a start-up of an Experiential Marketing company, he was responsible for the day to day running of the firm along with everything that went into building the business and developing new clients as well as executing projects. Some of his key achievements at Globox include, managing all TVS Racing initiatives for the last 2 years at the BIC, MMSC and the KMS racing tracks and conducting over 70 Apache Pro Performance Stunt Shows across India etc.

     

    In a career spanning eighteen years, Vidur has worked with leading agencies these being Dentsu Communications Private Limited, Encompass Events Private Limited, and 212 Traders etc. He has handled important and significant clients in all his earlier stints and brings to the table a proven ability to manage key account relationships and large-scale projects.

     

    For nearly a decade and a half, Pooja has been involved in building engagement as a part of content strategy through communication, branding, marketing and citizenship initiatives. She has worked for leading multi-nationals including Disney, BASF and Make-A-Wish Foundation. In her last role Pooja was Director of Marketing and Communication for Make-A-Wish based in Singapore. She also consulted independently for brands in India and overseas for their content marketing and multi-platform content needs. In her free time, Pooja also offers her content and marketing communication expertise pro-bono to non-profits.

     

    Kartik Sharma, Managing Director, Maxus South Asia said “The appointments of Vidur Patney and Pooja Verma reflect Maxus’ commitment to attracting the best and brightest talent to our agency. They both are reliable leaders with robust backgrounds in experiential marketing and content marketing respectively. Both of them will fit very well within our strongly established client-driven culture and marketing culture and we are sure they will achieve even higher success with Maxus.

     

    These appointments come in the wake of Maxus solidifying its position as an employer of choice and are a step towards becoming the leading marketing communication consultancy in the country.