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Tag: Pooja Jauhari

  • The Glitch acquisition by GroupM was announced in February 2018

    Glitch moves from being part of GroupM to VMLY&R

    By A Correspondent

     

    Leading digital-led creative agency The Glitch has joined forces with global experience agency VMLY&R. Earlier, it was part of GroupM, when it was acquired in February 2018.

     

    The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together. This will allow clients to experience their combined proposition of marketing talent, capabilities, and experience, while maintaining the simplicity of their current communication cadence with each agency. In a sense a similar message was sent out in Feb 2018: “The Glitch will continue to operate as an independently positioned brand, while taking advantage of GroupM’s larger infrastructure and agency ecosystem.” We don’t know the reasons, but we now have a realignment.

     

    The integration will see The Glitch become a part of the nearly $1 billion global VMLY&R network, which employs over 7,000 people across 75+ offices across the world. These include three offices in India, based in Mumbai, Delhi and Chennai.

     

    The Glitch senior leaders, including CEO Pooja Jauhari, Co-Founder & Chief Creative Officer, Rohit Raj, and Co-Founder & Content Chief, Varun Duggirala will now report into Tripti Lochan, Co-CEO of VMLY&R Asia. In addition, the Glitch leadership team along with VMLY&R India CEO Anil Nair, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Anil Nair.

     

    Said CVL Srinivas, Country Manager, India, WPP: “WPP’s aim is to provide clients with a simplified and integrated offer to help them grow their businesses holistically. The Glitch over the past 10 years has grown to become a digital and content powerhouse, and when combined with VMLY&R’s capabilities in digital transformation and customer experience, can help clients make an impact in their transformation journeys.”

     

    On joining the VMLY&R Network, Pooja Jauhari, CEO, The Glitch, added:: “We have flourished alongside WPP in the past 3 years. The founders and I are delighted that we’ve now found a great permanent home for our brand, our company and most importantly, our people. The Glitch is a gender blind, inclusive and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper and ready for whatever the future may bring.”

     

    Added Anil Nair, CEO, VMLY&R India: “This union spells great news for clients looking at building digital-first brands. In addition to cutting edge solutions such as customer experience (CX), commerce , technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth  marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”

     

     

  • The Glitch has stepped up to produce a film to spread this message

    The Glitch unveils campaign on elderly care for IAA

    By A Correspondent

     

    Soon after the International Advertising Association (IAA) India Chapter launched its public awareness campaigns to help elders who are most at risk during the lockdown, The Glitch has stepped up to produce a film to spread this message.

     

    Pooja Jauhari

    Says Pooja Jauhari, CEO, The Glitch: “Senior citizens are among the hardest hit during the lockdown. At the Glitch we have a ready set-up to produce all forms of content at the homes of our production and video teams’ homes. I am delighted that we could support IAA in putting out this important message. In these unprecedented times we all need to come together and help.”

     

    Added Ramesh Narayan, Immediate Past President and Area Director – APAC, IAA: “We are proud that our creative community and media friends always rise to the occasion and help promote good causes. This classic example of a film made Working from Home (in about four days) is being backed almost all TV channels like Zee, Sony, Discovery, Network 18, Republic, to name a few. Another example to show that communication is a force for good. The Rotary District will help amplify the campaign on social media through its network of 103 Clubs in the region.”

     

     

  • The agency will handle integrated duties for the brand, expanding its integrated marketing portfolio

    The Glitch bags creative mandate of Diageo brands

    By A Correspondent

     

    Glitch has announced the addition of Diageo’s premium, luxury and reserve portfolios for – Johnnie Walker, Black & White, Smirnoff, Vat 69 along with the reserve and malts of Diageo India.

     

    Extending the partnership with The Glitch, Julie Bramham, Chief Marketing Officer, Diageo India said: “We are delighted to be working closely with The Glitch. We are really excited about building our brands with them in this complex connections’ environment.”

     

    Added Pooja Jauhari, CEO at The Glitch: “As more and more clients trust us with full service creative mandates, we feel confident that our agility matched with our modern creative and cultural mindset is helping solve for real businesses problems. Growing our partnership with Diageo from digital to full service has been extremely exciting and we are committed to partnering with them in achieving their business, cultural and marketing goals.”

     

     

  • She comes with a vast array of experience of over 12 years in companies like Unilever, JWT, Contract Advertising and World Wide Media

    Pooja Jauhari promoted as CEO at The Glitch

    By A Correspondent

     

    Pooja Jauhari

    The Glitch has announced the elevation of Pooja Jauhari to the post of Chief Executive Officer with immediate effect. In this new role, Pooja will be taking charge of all the agency business nationally and will help carry the company vision forward as they expand into newer markets both locally and internationally. Pooja was leading the Strategy & Business function prior to this in her role as Vice-President, Client Strategy at Glitch. She comes with a vast array of experience of over 12 years in companies like Unilever, JWT, Contract Advertising and World Wide Media.

     

    Speaking more about the new appointment, Rohit Raj, Co-Founder & Right Brain at The Glitch said, “Pooja has been a key part of our evolution & growth as an agency and has been taking decisions and moving the company forward the way we would have and sometimes better than we would have. We feel very fortunate to have someone as talented as her to run the company and this frees up time for us as founders to concentrate more on our core areas of expertise and help scale the company further.”

     

    Varun Duggirala, Co-Founder & Left Brain at The Glitch further added “At its core Glitch has always stood for disruption in the advertising landscape and as we expand further the need is to have someone at the helm of affairs who unleashes this disruption with a strong strategic and business focus. So it was a no brainer to have Pooja take over this role to lead the charge for Glitch as our CEO.”

     

    Adding more about her role, Pooja Jauhari, CEO at The Glitch said, “We are in the business of impact driven advertising, we help clients sell their products and not just talk about them. The fact that today I get to grow, evolve with and lead the most diverse set of creative and strategic talent helps make this stint exciting and challenging. I look forward to continue working with the founders and taking forward our collective vision.”

     

    With offices in Mumbai, Delhi and Bangalore, The Glitch manages close to 50 accounts across industries including brands like Lakme, Whisper, Kurkure, Lifebuoy, Lay’s, Pears, Cornetto, Set Wet amongst manyothers.