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Tag: Pooja Jain

  • Focuses on the pen being a must have accessory in the corporate world

    Ogilvy signs new campaign for Parker Pen

    By Our Staff

     

    Luxury writing instrument brand Parker Pen has launched a new campaign. The campaign conceptualised by Ogilvy, is a set of seven films catering to different occasions and based in various interesting settings.

     

    Said Pooja Jain, MD (Luxor Writing Instruments): “Parker is a trustworthy name when it comes to pens. But now is the time to take this legacy forward and take it to the next level. We want Parker to be known as a power accessory and stand for style & aspiration. We want the brand to be seen as a beautiful hand-crafted masterpiece, one can rely on for performance. Parker is a brand for achievers, for the ones who want to be recognized and respected. Parker promises to be an ideal partner with unlimited potential.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “When there is a Parker in your pocket, nothing else gets noticed, but the Parker pen. We have made a series of short films using various pen moments to launch this thought. We will be using digital and influencer engagement ideas to further build the positioning of how a Parker is perfect for power dressing that leaves an impression.”

     

  • Will handle the mainline, experiential and digital duties as the marketing communications partner

    Creativeland Asia wins mandate for Luxor, Parker and Waterman

    By A Correspondent

     

    Creativeland Asia has won the creative duties for Luxor, Parker and Waterman from the Luxor Group.

    On working with Creativeland Asia, Pooja Jain, Managing Director, Luxor Writing Instruments Pvt. Ltd. Said: “The Luxor Group is a global leader in the writing instruments category with innovation and disruption at its core. To continue our growth and success, we are delighted to have Creativeland Asia on board. Their exceptional body of work and the ability to create memorable, innovative and disruptive communication across 360 media is what excited us to work with them. We look forward to creating memorable campaigns together for Luxor, Parker and Waterman.”

     

    On the association with the Luxor Group, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said: “We are excited to expand our portfolio into the writing instruments category with prestigious brands like Luxor, Parker and Waterman from the Luxor Group. Pooja has very ambitious plans for her brands and I am delighted to partner her on her journey. While with Parker our task is to build on the global positioning, on Luxor we will be looking at a complete brand revamp. It is a highly competitive and challenging category. I am looking forward along with the team at Creativeland to create communication that works for the Luxor group in the market.”

     

    With this latest announcement, Creativeland Asia will now expand into the writing instruments category managing the mainline, experiential and digital mandate for Luxor, Parker and Waterman.

     

    About Luxor Writing Instruments Pvt. Ltd (LWIL):

     

    Started in 1963 under the entrepreneurial leadership of Late Mr. D. K. Jain, Luxor Writing Instruments Pvt. Ltd. (LWIPL) is one of the largest and most respected names in the writing instruments industry in India today. It is the leading manufacturer of writing instruments in India, producing over 6 million pens every day under the Luxor, Pilot, Parker and Waterman brands. Luxor as a brand is registered in more than 126 countries and Luxor range of writing instruments are exported to over 90 countries around the world including USA, Canada, Europe, Middle East and Australia.

     

    About Creativeland Asia:

     

    Creativeland Asia, one of India’s largest and most sought after independent agency completes 10 years on June 1 this year (2017) and is celebrating a month full of festivities to bring in this landmark year.