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Tag: Polycab Wires

  • The campaign establishes connect with the consumers and presents a modern brand image for Polycab which helps to build a cohesive brand recall amongst the masses

    Polycab sticks to ‘Connection Zindagi Ka’ proposition in new campaign

    By A Correspondent

     

    Polycab has launched a new TV campaign highlighting the power savings offered by its house wires. The campaign emphasizes on the fact that people tend to waste electricity subconsciously; it presents a proposition about how replacing ordinary wires with cost effective safe and quality wires from Polycab can provide upto 25 per cent power savings.

     

    Talking about the TVC, Shashank Pore, Chief Marketing Officer, Polycab Wires, said “The human insight that we have used in this tvc is very contemporary and reflects a forward thinking positive mindset. We can’t change our near n dear ones’ habits as we love them and want to give them their space.” This insight has been dovetailed into a powerful communication that delivers a functional message in a crisp humane way.”

     

    “With the launch of this campaign we intend to take our brand promise ‘Connection Zindagi Ka’ to the next level. In this campaign we have taken an everyday scenario in a family where the head of family is trying to save. Today safety is hygiene and what consumers expect beyond safety is savings. Also in the face of escalating electricity costs the consumer stands benefitted by using Polycab wires.”

     

    The campaign, directed and launched by RK Swamy BBDO group highlights the vision of Polycab to provide happiness to consumers and aptly drives home the message ‘Connection Bachat Ka, Connection Zindagi Ka’.

     

    Commenting on the campaign, Sangeetha Narsimhan, ECD West, RK Swamy BBDO said, “The idea behind the campaign is to address the casual approach of our family members towards the electricity. In the day-to-day lives, our family members tend to waste electricity without thinking and though their habits can be irritating at times, but we love them and they are irreplaceable. We felt that Paresh Rawal is an exact fit of a person who can project a very affable, positive and light hearted face to an otherwise serious category. The campaign effectively captures the essence of our core brand promise and is summarized in the payoff line ‘Connection Bachat Ka, Connection Zindagi ka.”

     

    The campaign establishes connect with the consumers and presents a modern brand image for Polycab which helps to build a cohesive brand recall amongst the masses.

     

  • The new commercial, directed by Pradeep Sarkar and launched by RK Swamy BBDO group highlights the vision of Polycab to provide happiness to people

    Polycab launches new campaign to push its brand identity

    By A Correspondent

     

    Wires and cables manufacturer Polycab, has launched a new brand campaign that seeks to build a fresh identity and recognition in the mind of consumers. The company from the modest beginning with wires and cables has now diversified into consumer facing businesses such as switches, fans, LED lighting.

     

    The new TV commercial directed by Pradeep Sarkar (of Parineeta fame) and launched by RK SWAMY BBDO group highlights the vision of Polycab to provide happiness to people.

     

    It efficiently displays the connect Polycab has with society and trust that people place in the brand; beautifully captured in the message ‘Connection Zindagi Ka’.

     

    R Ramakrishnan, Vice Chairman, Joint MD & Group CEO, Polycab Wires, said, “As humans we have an intimate relationship with electricity, to the point that it is practically impossible to separate our life from it. Electricity brings the convenience of countless electrical products and very often has been associated with happiness.  At Polycab, our vision is to provide happiness and safety to people through our products and we haveendeavored to communicate this message in our latest ad campaign Polycab – Connection Zindagi Ka.”

     

    Shashank Pore, Chief Marketing Officer, Polycab Wires, said “With this campaign, Polycab seeks to build strong equity through a very human and young face. We needed people to know how important a part we play in their lives. We also needed to connect with youth in a meaningful way and engage in conversations they like. It all ties up well in the end with the depiction of an entire range of products we have to offer to our consumers.”

     

    The campaign establishes a pertinent and modern brand image for Polycab which will help build a brand recall amongst the masses.