MxMIndia

Tag: Polycab India Ltd

  • New positioning is 'Ideas. Connected'

    Polycab India refreshes identity

    By Our Staff

     

    Polycab India, the wires and cables manufacturer, unveiled its renewed brand identity and philosophy that reflects its future business roadmap.

     

    Said Inder Jaisinghani, Chairman and Managing Director, Polycab India Ltd: “As we reflect on our remarkable journey, from the inception as a single electrical store to the leader in wires and cables manufacturing, we are filled with pride. We have always believed evolution is the key to staying relevant and hence continue to work towards offering futuristic solutions to our customers. We have grown by focusing on innovation, sustainability, and customer-centricity, and now, this new brand identity reflects our core pillars.”

     

    Added  VR Rajesh, Group President, Ogilvy India: “Polycab’s new positioning is ‘Ideas. Connected’. It is about having a culture of meaningful innovation that will be at the core of all their offerings. This requires rethinking and re-engineering the way they approach product development. To bring this thinking alive to our consumers we had to show them what this vision will fructify into in the future. A home that intuitively understands what you need and makes it a place truly built around your life.”

     

  • The account was won in a multi-agency pitch involving several rounds of presentations

    Madison Infinity wins Polycab mandate

    By Our Staff

     

    Madison Media Infinity, a unit of Madison World, has won the media AOR for Polycab India Ltd. The account was won in a multi-agency pitch involving several rounds of presentations.

     

    On this association, Nilesh Malani, President and CMO, Polycab India Ltd., said:  “We are excited to partner with Madison Media Infinity as our media AOR agency and look forward to their expertise across the media spectrum which includes media strategy, planning, buying and partnership. This association will help us in our future growth and brand building.”

     

    Abhik Banerjee, COO, Madison Media Infinity, said “In Polycab’s endeavour to be the leading electrical solutions provider, we’re pleased to join forces. Creating amazing work along with Team Polycab will be an incredible experience for us and we look forward to working with them on this journey of growth and success.”