By Our Staff
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Electrical goods company Polycab India Limited (PIL) has come up with an advertising campaign for its LED lights business.
Speaking on the campaign Nilesh Malani, President and Chief Marketing Officer Polycab India Limited said: “It is not only the products and services which have to be in line with the requirements of the modern-day consumers, marketing campaigns too must be in sync with end-user expectations and preferences. Our Love at First Light campaign is one such innovative and creative mode to strike a chord with the target audience and convey our brand promise.”