MxMIndia

Tag: PolicyBazaar.com

  • The tagline goes: Har Family Hogi Insured’

    Policybazaar launches new campaign

    By Our Staff

     

    Policybazaar, one of India’s largest online insurance marketplaces, has unveiled its new tagline – ‘Har Family Hogi Insured’ .

     

    Said Yashish Dahiya, Co-Founder and Group CEO, Policybazaar.com said, “With our commitment to putting customers at the centre of our services, we have been able to successfully enhance the level of insurance awareness for our existing consumers. We want to take the insurance distribution and access to every nook and corner of the country. This refreshed brand commitment focuses on Tier 2 and 3 cities for advancing a higher level of awareness regarding insurance protection. The new tagline launch emphasises our aim to democratise insurance in India where each member of the household is insured.”

     

    Talking about the announcement, Sarbvir Singh, CEO, Policybazaar.com said, “Our focus has always been on improving India’s insurance penetration and casting a wider financial safety net for each family in the country. Our new tagline to ‘Har Family Hogi Insured’ strongly re-emphasizes the brand’s core values and focus. Customers in smaller towns and cities are now increasingly gravitating towards adequate insurance coverage. We are also seeing a steady shift in the business mix with 59 percent of our insurance business coming from non-tier 1 cities, up from 28 percent in FY17.”

     

  • The campaign features Policybazaar’s brand ambassador, Akshay Kumar

    Policybazaar unveils ‘AapKiSideHai’ campaign on IPL 2020

    By A Correspondent

     

    Policybazaar.com, the online insurance marketplace, has unveiled its new television campaign titled ‘AapKiSideHai’. The campaign features Policybazaar’s brand ambassador, Akshay Kumar.

     

    Said Samir Sethi, Head of Brand Marketing, Policybazaar.com: “While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase.”

     

     

  • Brand messaging revolves around new tagline "taalo nahi, Policybazaar.com se le daalo"

    Policybazaar.com gets Yamraj 2.0 to deliver insurance message to masses

    By A Correspondent

     

    Policybazaar.com has launched a new television commercial series featuring its brand ambassador, actor Akshay Kumar, donning the avatar of Yamraj 2.0.

     

    Speaking about the launch of the new TVCs, Sai Narayan, Associate Director and Head of Marketing, Policybazaar.com and Paisabazaar.com said: “Our latest TVCs featuring our brand ambassador Akshay Kumar as Yamraj 2.0 is aimed to ingrain a strong message among all i.e. don’t delay buying the right insurance cover that your family deserves, buy it now.  The TV commercial also highlights the ease of comparing & buying term and health plans online for all at a very reasonable rate/month. While it is easy citing excuses to avoid buying insurance protection products. Remember, only a decision today will help build a better tomorrow for you and your family.”

     

     

  • The agency has been the Media AOR for Policybazaar.com since 2011

    Wavemaker retains media mandate for Policybazaar & Paisabazaar

    By A Correspondent

     

    GroupM agency Wavemaker has retained the media mandate for Policybazaar.com and Paisabazaar.com. Wavemaker has been media AOR for Policybazaar.com since 2011.

     

    Speaking on the successful retention, Kartik Sharma, Chief Executive Officer, Wavemaker – South Asia said: “We are delighted to continue our association with Policybazaar.com and Paisabazaar.com. Working with India’s largest Insuretech and Fintech brands for close to 7 years now, has been an extremely interesting and fulfilling experience for the team. By connecting our pillars of media, content and technology, I am confident we can demonstrate our understanding of consumer journey and help the brand achieve their business objectives efficiently.”

     

    Added Navin Khemka, Managing Partner, Wavemaker India: “It has been a very exciting journey. Our focus has always been on achieving client’s business objectives of building a new category in India. We have demonstrated unmatched media value and innovative media approaches for business results.”

     

     

  • The campaign aims to highlight that cancer insurance is very affordable and great help in fighting the dreaded disease

    Cancer care gets its due on Policybazaar.com

    By A Correspondent

     

    Policybazaar.com has launched a new advertising campaign with the tagline “Cancer se ladai main insurance kaamaega” (insurance will come handy in fight against cancer.) The campaign aims to highlight that cancer insurance is very affordable and great help in fighting the dreaded disease. The campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.

     

    Speaking on the new campaign, Naveen Kukreja- Group CMO, Policybazaar.com and CEO, PaisaBazaar.com, said, “One of our core priorities for future is to promote and increase awareness for low-cost risk covers which cover specific diseases and ailments. Keeping in mind those priorities, the campaign is in line with our strategic goals for the coming years. These products have an innate consumer demand given rising medical costs and are good for increasing health insurance penetration in the country.”

     

    Added Sai Narayan, Group VP and Head of Marketing, Policybazaar.com: “Let’s face it: cancer is a modern day reality. Anyone, any day can fall prey to it. And since cancer treatment is just too expensive, why not get insurance cover which is easily available at a nominal cost. That’s what we have tried to convey through the campaign which, we hope, will make people sit up and think about cancer insurance.”

     

  • The key focus will be to increase the reach, awareness and build on its strength as a preferred destination for comparison, and saving on purchase of insurance policies

    Lowe Lintas appointed advertising agency for Policybazaar.com

    By A Correspondent

     

    PolicyBazaar.com has announced the appointment of Lowe Lintas as its advertising agency. This development comes close on the heels of the company receiving a funding of $20 million, most of which will be deployed to step up marketing activities and ramp up technology.

     

    Speaking on the development, Naveen Kukreja, CMO, PolicyBazaar.com said, “PolicyBazaar.com has been a key force in developing online insurance along with our insurance partners. Over the last six years, we have helped > 50 Lakh users save money by comparing different policies before purchase. Online purchase and the habit of comparing different options through a neutral platform, is still in a nascent stage though.”

     

    In order to meet this objective, we are excited to partner with Lowe Lintas as our brand agency. With them on board, we are now gearing up for a new brand positioning and innovative marketing campaigns in the near future. We chose Lowe Lintas for their clear understanding of our brand, proven record for delivering some of the most successful ad campaigns and focus on delivering business results.”

     

    Naveen Gaur, President, Lowe Lintas + Partners said, “PolicyBazaar.com is a young dynamic brand which has revolutionized the financial management and investments category. Its proposition of comparing financial products is truly unique. We were very excited by this proposition and that clearly showed in our presentation to them. The first set of work after our formal association with each other will be out shortly, and I am sure that this will be the first of many steps we will take together to make this brand the success it should rightfully be.”

     

    PolicyBazaar.com, which recently completed six years, has already launched strong campaigns, which urge people to compare insurance policies before making their purchase. This year, they have already kicked off a campaign in July and are looking to roll out more campaigns.The company also recently experimented by launching a radio campaign in Delhi.