MxMIndia

Tag: PokerBaazi

  • Introduces #PokerBaaziShuffled on its app

    PokerBaazi celebrates 8-year completion with campaign

    By Our Staff

     

    PokerBaazi , online poker platform, introduces #PokerBaaziShuffled on its app. With PokerBaazi completing their eight-year milestone, the campaign epitomizes the journey that users have enjoyed on the platform.

     

    Speaking about the campaign, Navkiran Singh, Founder and Chief Executive Officer at Baazi Games said: “Our consumers are always at the core of all our innovations at PokerBaazi. #PokerBaaziShuffled is an interesting way of highlighting some of the noteworthy facts of their Poker journey in 2022. These insights are an indicator of their interaction patterns on the platform.”

     

    He further added, “The poker community in India is growing each day and within CY22 itself we have added more than 10 Lac new users on the platform. We hope the users like their #Shuffled videos and continue to be a part of the PokerBaazi journey.”

     

  • Conceptualised by Wieden+Kennedy, the campaign features PokerBaazi's recently signed brand ambassador in a new brand film

    PokerBaazi features Shahid Kapoor in new ad

    By Our Staff

     

    PokerBaazi.com, the poker platform, today launched its new brand campaign ‘You Hold the Cards’ featuring its brand ambassador, actor Shahid Kapoor and conceptualized and designed by Wieden+Kennedy

     

    Speaking on the launch, Varun Ganjoo, Co-Founder and Marketing Director – Baazi Games said: “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign – “You Hold the Cards” and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward toward making Poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.”

     

    Added Amrish Kondurkar and Sunayna Sabharwal- Creative Directors, Wieden + Kennedy: “Poker is a new space in the world of gaming apps in India and it does come with its baggage of being exclusive for only those who know how to play the game well and therefore makes it a bit limiting. We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance. That’s where the tagline, Pokerbaazi, ‘You hold the cards’ came from. To clearly establish that what matters is your skill and not luck”.

     

  • The campaign targets millennials through an upbeat rap song

    PokerBaazi.com targets millennials via latest rap number

    By A Correspondent

     

    PokerBaazi.com has launched a rap number targeted towards millennials titled ‘Moves like Endboss’. The initiative is aimed at creating hype for PokerBaazi’s upcoming mega-tournament, EndBoss.

     

    Commenting on the initiative, Varun Ganjoo, Marketing Director at PokerBaazi.com said: “Poker is a game of skill and strategy that can only be understood once you experience the game for yourself. There is still huge potential for it in the country and we firmly believe that the EndBoss campaign will enable us to enter new markets with a message that resonates with players and reflects our brand identity.”