MxMIndia

Tag: PNG Jewellers

  • To feature in upcoming ad campaigns and promotional activities

    PNG Jewellers signs Madhuri as brand ambassador again

    By Our Staff

     

    PNG Jewellers signs Madhuri Dixit as its brand ambassador again for the next two years. Dixit will feature in PNG Jewellers’ upcoming advertising campaigns, social media content, and other brand promotional activities, starting with the Gudhi Padwa campaign.

     

    Said Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers: “We are delighted to have Madhuri Dixit as our brand ambassador, and we look forward to working with her over the next two years. Our association with Madhuri goes back a long way. She and her family have been our customers for many years. She is still India’s sweetheart and a dancing diva beyond competition. Her values are aligned to ours as well. This association will help us to strengthen our brand’s image and consolidate our position in the Indian and global jewellery market. Her presence in our ecosystem is an invaluable asset as we move into the next phase of growth. PNG Jewellers will be launching at least 5 more stores in the next financial year.”

     

  • The campaign will convey the advantages of opting for PNG Jewellers through a captivatingly shot commercial featuring Salman Khan

    Salman Khan kicks off high-decibel integrated campaign for PNG Jewellers

    By A Correspondent
    PNG Jewellers has unveiled their new campaign ‘ParamparaAchchaiki’ with Bollywood superstar and global brand ambassador Salman Khan.

     

    ‘ParamparaAchchaiki’ stands for all 184 years of excellence and experience of serving customers and the glorious heritage. PNG Jewellers is renowned for their rich history and evolution. It’s their quality of services and quality of products that kept the brand in the top league for almost two centuries.

     

    Salman Khan has played an integral role in familiarizing the brand with global consumers in the past one year. PNG Jewellers has migrated frombeing a regional centric brand to an international one and now is planning to revamp the brand image by highlighting their glorious heritage. The campaign will conveythe advantages of opting for PNG Jewellers through a captivatingly shot commercial featuring Salman Khan.

     

    The adis directed by TejalPatni, the mastermind behind some of the most popular ad films like Jabong for Alia Bhatt, Swarovski, Capresse, and many more.

     

    “This is an exciting initiative, PNG Jewellers as a brand takes great pride in our history, heritage and legacy. Highlighting those elements in our latest campaign ‘ParamparaAchchai Ki’ will add a lot to the brand value. We are glad to have our global brand ambassador Salman Khan as the face and we intend to create an innovative and meaningful campaign”, Chairman and Managing Director of PNG Jewellers Saurabh Gadgil stated.

     

    Tista Sen, NCD, JWT commented, “PNG Jewellers with their rich heritage is a familiar brand that evokes an emotion. And it is this emotion the brand film captures. Be it gold, diamond, exquisite neck pieces, stunning earrings and elegant bangles they are all mark of the tradition and brand legacy that only PNG Jewellers can claim. Salman epitomizes these similar values and takes us through the rich legacy with lyrical images that linger on.”