MxMIndia

Tag: PNB

  • To woo aspiring homebuyers

    PNB Housing Finance rolls out campaign

    By Our Staff

     

    PNB Housing Finance has unveiled a new ad campaign titled ‘Ghar Jaane ki Khwahish’ (Desire to live in your own home) to create awareness about its ‘Unnati Home Loans’. The campaign captures the sentiments of aspiring homebuyers, reiterating Unnati’s core values that are aligned with the government’s vision of ‘Housing for All’.

     

    Said PNB Housing Finance Managing Director and CEO Hardayal Prasad: “Ghar Jaane ki Khwahish campaign strikes an instant connect with the audience showcasing a perfect blend of the visual and emotional element that highlights the spirit of saving money for bigger dreams and celebrating every milestone that comes on the way. The campaign resonates with a large audience touching their sentiments and portraying Unnati’s core values of serving the aspirations of millions who wish to buy their own home. Our unique product Unnati Home Loans offers a quick, affordable and customer-friendly financial solution. We are optimistic that the ‘Ghar Jaane ki Khwahish’ campaign will augur well for our home loan business and stir conversation around the product.”

     

     

  • The '6S Campaign' has different schemes such as Swabhiman, Samruddhi, Sampark

    PNB launches campaign for customer outreach programme of GOI

    By Our Staff

     

    Shri CH. S. S. Mallikarjuna Rao, MD and CEO of PNB launching the 6S Campaign

    In line with a government’s initiative, Punjab National Bank, has launched a “6S Campaign” encapsulating different schemes such as – Swabhiman, Samruddhi, Sampark and Shikhar, Sankalp and Swagat. The objective is to drive special awareness campaign for development of financial services in the country and to accelerate credit growth, improve penetration of social security schemes and drive digital banking push.

     

    Notes a communique: “Under Shikhar, Sankalp and Swagat schemes, the Bank has devised special rates of interest to drive credit offtake in retail and MSME sector. In addition, focussed products and customer segments have also been identified for targeted outreach in line with the Bank’s broader strategic agenda. Specifically for MSME sector, the Bank has formed specialized teams in select districts for credit delivery. Further, the Bank has deepened concessions for select products in line with “One district one product” policy to ensure access to affordable credit for MSMEs in the country.”