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Tag: Planet Marathi

  • Of 5 Million USD from A & MA Capital USA

    Planet Marathi gets investment of approx USD 5mn

    After three years of operations, Planet Marathi OTT, has announced a significant investment from a prominent US-based private equity firm, A & MA Capital USA. The initial investment, totalling approximately 5 Million USD, is expected to increase over the next two quarters.

    Akshay Bardapurkar
    Akshay Bardapurkar

    Commenting on the investment, Akshay Bardapurkar, Founder, Planet Marathi OTT, said: “We are committed to growing the Indian regional entertainment space and with this significant investment we are prepared to bolster our offerings and content slate. As a company we stay dedicated to bringing the best quality entertainment on OTT and with our new partners we will take this dedication to newer heights.”

    In addition to the private equity investment, Dcafe, a globally renowned media-tech company, has also entered into a strategic agreement with Planet Marathi OTT, further strengthening its technological capabilities.” Partnership with Dcafe platform represents a significant milestone for us, solidifying our position in the tech-driven entertainment landscape,” Bardapurkar added.

  • Will spearhead content identification and curation

    Planet Marathi gets Abhijit Panse as Director of Content

    Planet Marathi OTT has appointed filmmaker Abhijit Panse as Director of Content.

    In his new role, Panse will spearhead content identification, curation, and acquisition for the platform, while also overseeing a dedicated team tasked with pitching, producing, researching, and developing creative content. With a focus on establishing strategic direction and advancing long-term content objectives, Panse brings his extensive experience and creative vision to Planet Marathi OTT.

    Said Akshay Bardapurkar, Founder, Planet Marathi OTT: “We have had a fabulous working relationship with Abhijit Panse. He has a keen creative eye and the right aptitude to lead Planet Marathi OTT’s content journey. We are thrilled to have in on board and welcome him officially as a part of our family.”

  • Endemol debuts in regional cinema with this production

    Endemol Shine India & Planet Marathi get together for a biopic

    By Our Staff

     

    Endemol Shine India and Planet Marathi have joined hands for a regional production. The film will be a sports biopic based on the life of long-distance runner Lalita Babar.

     

    Bollywood and Marathi cinema actress, Amruta Khanvilkar has been roped in to play the titular role of the film. Hailing from a small village in Satara, Lalita Babar competes in the 3000 meters steeplechase and is the current Indian national record holder and the reigning Asian Champion.

     

    Endemol Shine India will step into the regional cinema space for the first time with this film. On the other hand, Planet Marathi, a name behind spectacular Marathi productions, will produce its first ever biopic. Raising standards and putting the spotlight on Marathi cinema, Planet Marathi has given gems like magnum opus ‘Chandramukhi’, national award winning ‘Goshta Eka Paithanichi’ and ‘Pondicherry’ to name a few. With qualities like Endemol’s pan-India scale combined with Planet Marathi’s regional expertise, the collaboration of both entities adds an extra special touch to the production.

     

    Akshay Bardapurkar, Producer and Founder, Planet Marathi shared his thoughts on the association: “We are committed to the idea of telling disruptive stories that propel our industry to create a league of its own. The journey of Lalita Babar, which started from Satara, is a proud and epic moment for our Marathi community. It is important to note that though the story has a regional core, it has pan-India and global resonance. We are happy to give the project the scale it deserves in collaboration with Endemol Shine India, who share our sentiments for the film.”

     

    Added Gaurav Gokhale, COO, Endemol Shine India: “We at Endemol Shine India are working aggressively to diversify our portfolio in the scripted space. We are moving towards creating a strong foothold with regional content and this Marathi film reinforces our commitment to deliver world class content.It is a compelling story of a contemporary sportsperson, a subject which can inspire more women in sports. Planet Marathi’s track record of portraying regional stories distinctively has been impeccable which makes them great partners in this journey we have embarked on.”

     

    The film is produced by Akshay Vilas Bardapurkar, Rishi Negi, Gaurav Gokhale, Ronita Mitra and the film  is scheduled to release 1 year from now, i.e. on 26th January 2024.

     

  • Seasoned professional Darshan Gangakhedkar also joins the platform as Strategic Advisor

    Shailesh Amonkar joins Planet Marathi as Strategic Advisor

    By Our Staff

     

    Senior mediaperson and digital specialist Shailesh Amonkar has been retained as Strategic Advisor by Marathi OTT platform, Planet Marathi. A Vistas Media Capital Company, Planet Marathi has announced the appointment of Amonkar and Darshan Gangakhedkar, another seasoned media pro in the region, as Strategic Advisors. They will assume responsibilities of mentoring and guiding the team on monetisation and strategy for the company. They will also be associated with Planet Marathi’s expansions plans. Planet Marathi was set up in August 2021 and boasts growth of 500% since (data not verified – Ed).

     

    Planet Marathi
    Shailesh Amonkar (extreme right) with Akshay Bardapurkar (left) and Darshan Gangakhedkar (centre)

    Said Akshay Bardapurkar, Founder and Head, Planet Marathi OTT: “We are happy to announce that we will have the guidance of two exceptional names in the field of media, brand and sales, both Shailesh Amonkar and Darshan Gangakhedkar. Planet Marathi OTT needs the expertise of these talents to draw out bigger goals and set out in the right direction to achieve them. Our teams will work to develop products, revenue streams, branding and audience engagement in the OTT space under the guidance of these professionals”

     

    Amonkar, who has worked with The Times of India and Sakal Media groups, is now an entrepreneur who runs Kemistry Media Solutions, a media consulting firm. He is also Co-founder of Climatica, a firm dealing with actionables around the various challenges posed by climate. Gangakhedkar, also an entrepreneur, has over two decades of experience in running media businesses at Marathi and Hindi language pubications like Nava Bharat, Raj Express and Sakal.

     

  • Will manage creative communication and content marketing

    IdeateLabs wins marketing mandate for Planet Marathi

    By Our Staff

     

    Digital marketing agency IdeateLabs has won the mandate for Planet Marathi OTT. The company will manage the brand’s end-to-end marketing duties, including creative communication, content marketing, and media strategy, planning and buying.

     

    Akshay Bardapurkar
    Akshay Bardapurkar

    Said Akshay Bardapurkar, Founder, Planet Marathi: “Planet Marathi was incubated with the vision of creating a niche for Marathi content: Film, Art, and Culture and taking it across the globe. OTT makes entertainment accessible to people anywhere, anytime, 24×7. IdeateLabs married this vision to put the world’s first OTT in Marathi, in the global spotlight and has the creative ability and marketing verve. We are glad to onboard them as our marketing partners.”

     

    Vrutika Dawda
    Vrutika Dawda

    Speaking on the win, Vrutika Dawda, Director, IdeateLabs, added: “The next boom on the OTT medium is on the vernacular front. Marathi is the third most spoken language in the country, with loyalists all over the world. Further, Marathi content has a rich heritage and sub-titles on digital makes it universal. We are excited to partner with Planet Marathi OTT and build 360-degree conversations, keeping with our DNA, around its curated content, across borders.”

     

  • As AVP Social Media

    Planet Marathi appoints Jayanti Waghdhare

    By Our Staff

     

    Jayanti Waghdhare
    Jayanti Waghdhare

    Journalist and former Zee Media employee Jayanti Waghdhare has joined Planet Marathi as AVP, Social Media.

     

    Added Akshay Bardapurkar CMD, Planet Marathi: “We are happy to welcome Jayanti as the face of Planet Marathi’s social media. For this was a position that needed a fresh perspective, in-depth understanding of how the media industry works, and an insightful content creator all bundled in one! We want to keep a close connection with our audience and with Jayanti onboard, we will be able to forge these connections effectively!”

     

    Talking about her career move at Planet Marathi, Waghdhare said: “Having worked as an entertainment correspondent I have formed a deeper relationship with this industry. From television to films and from regional to Bollywood, my endeavour has been to bring the action from the industry to spotlight. In this process I have grown as a journalist and a person. With Zee I have experienced every facet of media and communication that gave me recognition. But now I move on to become the face behind the camera in propelling Planet Marathi OTT- World’s first Marathi OTT platform towards greater heights. I am grateful to Akshay for this opportunity.”