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Tag: Planet Marathi OTT

  • Seasoned professional Darshan Gangakhedkar also joins the platform as Strategic Advisor

    Shailesh Amonkar joins Planet Marathi as Strategic Advisor

    By Our Staff

     

    Senior mediaperson and digital specialist Shailesh Amonkar has been retained as Strategic Advisor by Marathi OTT platform, Planet Marathi. A Vistas Media Capital Company, Planet Marathi has announced the appointment of Amonkar and Darshan Gangakhedkar, another seasoned media pro in the region, as Strategic Advisors. They will assume responsibilities of mentoring and guiding the team on monetisation and strategy for the company. They will also be associated with Planet Marathi’s expansions plans. Planet Marathi was set up in August 2021 and boasts growth of 500% since (data not verified – Ed).

     

    Planet Marathi
    Shailesh Amonkar (extreme right) with Akshay Bardapurkar (left) and Darshan Gangakhedkar (centre)

    Said Akshay Bardapurkar, Founder and Head, Planet Marathi OTT: “We are happy to announce that we will have the guidance of two exceptional names in the field of media, brand and sales, both Shailesh Amonkar and Darshan Gangakhedkar. Planet Marathi OTT needs the expertise of these talents to draw out bigger goals and set out in the right direction to achieve them. Our teams will work to develop products, revenue streams, branding and audience engagement in the OTT space under the guidance of these professionals”

     

    Amonkar, who has worked with The Times of India and Sakal Media groups, is now an entrepreneur who runs Kemistry Media Solutions, a media consulting firm. He is also Co-founder of Climatica, a firm dealing with actionables around the various challenges posed by climate. Gangakhedkar, also an entrepreneur, has over two decades of experience in running media businesses at Marathi and Hindi language pubications like Nava Bharat, Raj Express and Sakal.

     

  • Will manage creative communication and content marketing

    IdeateLabs wins marketing mandate for Planet Marathi

    By Our Staff

     

    Digital marketing agency IdeateLabs has won the mandate for Planet Marathi OTT. The company will manage the brand’s end-to-end marketing duties, including creative communication, content marketing, and media strategy, planning and buying.

     

    Akshay Bardapurkar
    Akshay Bardapurkar

    Said Akshay Bardapurkar, Founder, Planet Marathi: “Planet Marathi was incubated with the vision of creating a niche for Marathi content: Film, Art, and Culture and taking it across the globe. OTT makes entertainment accessible to people anywhere, anytime, 24×7. IdeateLabs married this vision to put the world’s first OTT in Marathi, in the global spotlight and has the creative ability and marketing verve. We are glad to onboard them as our marketing partners.”

     

    Vrutika Dawda
    Vrutika Dawda

    Speaking on the win, Vrutika Dawda, Director, IdeateLabs, added: “The next boom on the OTT medium is on the vernacular front. Marathi is the third most spoken language in the country, with loyalists all over the world. Further, Marathi content has a rich heritage and sub-titles on digital makes it universal. We are excited to partner with Planet Marathi OTT and build 360-degree conversations, keeping with our DNA, around its curated content, across borders.”