MxMIndia

Tag: Plan2Shoot

  • Launches audio campaign to raise awareness about the incontinence problem

    Nobel Hygiene observes International Day for older person

    By Our Staff

     

    Nobel Hygiene’s Friends, a disposable adult diaper brand, launched an audio campaign on International Day of Older Persons. This was produced in-house by the Nobel Hygiene marketing team, and written by Brand Content Editor Shayonnita Mallik and produced in collaboration with the freelance media production collective, Plan2Shoot.

     

    Said Kartik Johari, Vice-President – Marketing & e-commerce, Nobel Hygiene: “The aim of this campaign is to expose people to the very real human stories behind the problem of incontinence. The loss of urine control can leave people feeling helpless and isolated, unable to talk even to the closest of their family. And this could be happening in YOUR home! We hope these tapes will help viewers start a conversation with seniors at home and help find an easy solution to a very real problem.”

     

  • Plan2Shoot is hosted on a cloud technology platform with main emphasis on media security and availability, notes a communique

    Media seniors set up Plan2shoot tech platform for video production

    By A Correspondent

     

    A group of senior media professionals have established Plan2shoot, technology-driven video creation platform.

     

    Said Co-founder and CEO Vikas Sardana: “During my two-decade-long career in the media Industry, I realised that there were too many issues faced by brands and creators. The market was huge yet unorganised and trust was seriously missing,” he says.

     

    Plan2Shoot is hosted on a cloud technology platform with main emphasis on media security and availability, notes a communique. The tech part ensures that all parts are transparent to both, creators, and brands to verify every step of development phase and enable both creators and brands have smooth experience in sharing media. This, notes Sardana, makes the entire process transparent, adding: “The validation of our platform during the Covid-19 pandemic has further strengthened our location-agnostic belief. We have been able to get our work done even from remote areas without even stepping out and endangering ourselves.”

     

    Added Ishan Bhattacharjee, Co-founder, Plan2shoot: “Our videos give the impression of a solid quality product, We churn out awesome content—-visually pleasing, polished and loaded with innovative ideas. Our clients love and share our work. We go all out to bring a lot of synergy between creators and brands. And by constantly doing this we create a happy and buzzing marketplace.”