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Tag: Piyash Ghosh

  • As a drive to generate awareness, the camapign posters will be displayed across  all 79 police stations under the jurisdiction

    Rediff & Swayam campaign displayed across 79 cop stations in Cal

    By A Correspondent

     

    The Commissioner of Police and Kolkata Police is supporting a campaign #StopDomesticViolenceCampaign created by Rediffusion and Swayam, a Kolkata-based women’s rights organisation working since 1995 to advance women’s rights, facilitate women’s empowerment and end violence against women. As a drive to generate awareness, the camapign posters will be displayed across  all 79 Police Stations under the jurisdiction.

     

    According to Amrita Das Gupta, Associate Director of Swayam: “Domestic violence is a deep-rooted structural problem in our society caused due to patriarchy and gender inequality which prevents women from leading a live free from violence and dignity. Through this campaign, Swayam hopes to involve individuals, corporates and institutions to support the #StopDomesticViolenceCampaign and help raise awareness around domestic violence.”

     

    Added Nilanjan Dasgupta and Piyash Ghosh, EVP& ECD, Rediffusion: “During Covid-19 lockdown, incidents and reporting of domestic violence increased by 20-70% across the world and the National Commission for Women reported a two-fold increase in domestic violence reporting in India. UN Women recognised this situation as a ‘Shadow Pandemic’. The lockdown has hugely exacerbated the incidence and intensity of violence faced by countless women and girls, both in their parental and matrimonial homes, as they are locked in with their abusers 24×7. Even after the lockdown has been lifted partially, many women still cannot approach Swayam due to the COVID 19 pandemic, limited public transport, no access to money and difficulties in the home situation. We hope the #StopDomesticViolence campaign will help us raise awareness about the shadow pandemic and help survivors of violence reach out for support.”

     

     

  • The account was won following a multi agency pitch

    Rediffusion Y&R bags creative duties of KIFF 2015

    By A Correspondent

     

    Kolkata International Film Festival is the second-oldest film festival in India. Its focus this year is on “Hollywood”. Keeping in line with this, Rediffusion Y&R has worked on a campaign fashioned around well known Hollywood production companies. The Campaign includes 360 degree support of Press, Outdoor, Digital, Poster and Merchandise. The first four ads have already been released.

     

    Piyash Ghosh and Nilanjan Dasgupta – Executive Creative Directors (South- East), Rediffusion-Y&R said, “We took the reference of some of the well-known production houses based out of Hollywood and recreated them with Kolkata’s iconic structures. The main motif, the terracotta camera has been created keeping in mind the art form of Bengal.”

     

    Atri Bhattacharya, an IAS and Principal Secretary- Department of Information & Cultural Affairs, Government of West Bengal said, “Rediffusion-Y&R had great communication ideas, they have really thought out of the box. It’s the creative edge where they have cut out others in the line. They are also taking care of what we call the 360 degree communication.”

     

    Suparna Mucadum- Vice President, Rediffusion-Y&R Kolkata adds “Winning this prestigious campaign is very gratifying. In an era, where cutting clutter is a difficult task, our work on KIFF is already able to capture attention. The task is to enthrall all cinema aficionados to not only live the theme; but also take home a bit of Hollywood with them. For this we have worked on an all round campaign with contemporary digital ideas and interesting merchandise products too.”

     

    KIFF showcases creative work of most innovative and artistic film makers of the world.The festival will feature 149 films by 137 directors from 61 countries in 15 categories at 12 venues from 14th November to 21st November. Amitabh Bachchan will inaugurate the festival at Netaji Indoor Stadium, in the presence of Honorable Chief Minister Mamata Banerjee.