By Our Staff
Havas has announced the acquisition of PivotRoots, a digital marketing and communications agency. The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space.
Said Yannick Bolloré, Chairman of Vivendi, and Chairman & CEO of Havas: “We are thrilled to welcome PivotRoots to the Havas family,” “The acquisition is part of our broader strategy to expand our presence in lighthouse markets around the world. With a global network that spans over 100 countries, Havas is well-positioned to help clients reach audiences wherever they are.”
Added Shibu Shivanandan, Founder and Managing Director, PivotRoots: “We are excited to be part of Havas Media India. We share a common vision for the future of advertising, and by combining our expertise and talent we can deliver better solutions, services and results to our clients. We are proud of what we have achieved at PivotRoots so far, and we look forward to the next chapter in our journey.”
Said Rana Barua, CEO, Havas India: “I’m delighted to welcome Shibu and the PivotRoots team to the Havas Family. This acquisition comes at an extremely interesting time for Havas India, which has undergone a complete transformation in recent years and has seen unprecedented growth and success. The addition of PivotRoots and their capabilities, advanced analytics and technology, and a new perspective on creativity and innovation distinguishes Havas Media India in the industry in meeting the evolving needs of its clients and succeeding in an increasingly competitive and extremely dynamic market.”