MxMIndia

Tag: Pitchfork

  • To strengthen recruitment and retention

    Pitchfork launches Specialised Talent Engagement Practice

    By Our Staff

     

    Pitchfork Partners Strategic Consulting has launched a specialised talent engagement practice. The practice promises to hone client capabilities to effectively communicate, build and retain trust among existing and potential talent.

     

    Through the practice, Pitchfork Partners will offer consulting services to develop talent engagement, both internally and externally, create recruitment and retention campaigns, internal communique, as well as tactical actions meant to support the company’s overall talent objectives. It is, notes a communique, already consulting on this front with leading brands across auto, manufacturing, technology and global capabilities centres (GCCs) for their internal and external communication as well as talent engagement initiatives.

     

    Said Pannkajj D Desai, Chief Operating Officer, Pitchfork Partners Strategic Consulting: “Finding and retaining the right talent is not always easy and remains a primary concern for many organisations. While traditional motivations such as pay scales and benefits are important, the current workforce seeks inclusive and impactful experiences at the workplace too. A winning strategy to make one’s firm attractive to potential and current employees is what will determine whether the employer will be successful or not.”

     

  • Service to be led by well-known influence marketer Sangya Lakhanpal

    Pitchfork announces influencer marketing division

    By Our Staff

     

    Sangya Lakhanpal
    Sangya Lakhanpal

    Pitchfork Partners has launched a specialised influencer marketing division. It is led by Sangya Lakhanpal, an Instagram influencer with a healthy follower base. She is an experienced influence marketer with both back-end and front-end knowledge of the industry.

     

    Pannkajj D Desai
    Pannkajj D Desai

    Said Pannkajj D Desai, Chief Operating Officer, Pitchfork Partners: “With an influencer marketing service, we can create much-required synergies for holistic marketing solutions, which are the need of the hour. It will act as a force multiplier for brands as they seek to spread their reach and achieve instant recall. Established brands who were allocating large budgets for celebrity brand ambassadorships will now be able to economise better with influencer marketing. Evolving brands, meanwhile, will be able to grow their reach through smaller budgets, making it a win-win situation for all.”

     

  • To strengthen the brand's position

    Pitchfork partners with SBICap for PR

    By Our Staff

     

    SBICap Ventures Limited (SVL), the alternative asset management subsidiary of SBI Capital Markets Limited, has appointed Pitchfork Partners as its strategic communication counsel. The agency will holistically work towards strengthening the brand’s position as India’s fastest-growing asset manager companies.

     

    Said Anjana Seshadri, Vice President, Neev Fund: “We are excited about our collaboration with Pitchfork Partners. Our long-standing association with the company has propelled us to expand our horizons and dive even deeper in the brand’s communication with the media. With Pitchfork’s guidance and expertise, we hope to foster a better positioning of SBICap Ventures as a whole.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are happy to announce this partnership. Given SBICAP Venture’s current positioning in the market, it has out to become one of India’s largest asset management companies. We are privileged to partner with them and build on their credibility.”

     

  • The objective: elevate the brand’s reputation and strengthen its position as an organization dedicated to the blue-collar employee space

    Betterplace aims to leap to a better place with Pitchfork

    By Our Staff

     

    Betterplace, the tech platform for blue-collar workforce management, has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will help elevate the brand’s reputation and strengthen its position as an organization dedicated to the blue-collar employee space.

     

     

    Said Pravin Agarwala, Co-founder, CEO, Betterplace: “The blue-collar workforce is the backbone of every country. In India, many are part of the unorganized space and thus are not able to connect with potential employers. It is our endeavor to simplify this process and help organizations with end-to-end blue-collar workforce management through our data-driven technology platform. Pitchfork Partners shares our passion and beliefs. We are positive that its expertise will play a key role in the success of our communication agenda. We see a huge opportunity for sustained growth and Pitchfork has the credentials to assist us.”

     

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are happy to partner with an organization like Betterplace. The technology-driven platform addresses concern regarding blue-collar workforce management. Betterplace plays a pivotal role in connecting the enterprise and employees. It is a great opportunity to bridge the gap and help Betterplace achieve its vision through strategic and insights-driven communication.”

     

     

  • Ketchum Sampark held the mandate until recently.

    ASCI awards PR & digital mandate to Pitchfork Partners

    By A Correspondent

     

    The Advertising Standards Council of India (ASCI) has mandated Pitchfork Partners Strategic Consulting with its public relations and digital counsel following a multi-agency pitch. Ketchum Sampark held the mandate until recently.

     

    Rohit Gupta

    Said Rohit Gupta, Chairman, ASCI: “When it came to choosing our communication partner, we wanted people who could synergise with ASCI’s vision and direction, refresh its communication and ensure that our connection with consumers strengthens more than ever before. We are delighted to have Pitchfork Partners as our communication experts. Pitchfork’s young team and expertise will help us achieve our mission.”

    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are elated to partner with ASCI. With the growth in miscommunication through advertisements which in turn harms the consumer, especially in these times, ASCI has a very important role to play. The new consumer protection regulations mean great empowerment for consumers. This is an opportunity for ASCI to make an even stronger impact and underscore its leadership role in consumer protection and responsible advertising. Pitchfork Partners will assist ASCI through its strategic counsel in this effort.”

  • While Pitchfork Partners will be responsible for providing overall strategic direction, the execution will be handled by Seven Communications & Beyond

    BBC Worldwide asks Pitchfork to advise on strategic communications

    By A Correspondent

     

    BBC Worldwide Channels has signed Pitchfork Partners Strategic Consulting LLP to advise its m on their communications strategy and campaigns.

     

    Said Myleeta Aga, SVP & GM India – SVP & GM South East Asia and South Asia at BBC Worldwide India: “Pitchfork Partners’ strategic expertise is a perfect fit for our company’s communication needs. We’re looking forward to this partnership and are extremely delighted to have them on board.”

     

    Commenting on the win, Jaideep Shergill, co-founder, Pitchfork Partners, said: “We’re excited to collaborate with BBC Worldwide India. BBC Worldwide India is known for its premium content that resonates with the world and makes a strong connect with India.We are committed to helping our new partners achieve their business goals through strategic and insight-driven communications.”

     

    Pitchfork Partners will be responsible for providing overall strategic direction to BBC Worldwide’s communication campaigns while the execution will be handled by Seven Communications & Beyond.