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Tag: Pitchfork Partners Strategic Consulting

  • To manage strategic corporate communications for India

    Pitchfork Partners wins TVS Electronics mandate

    By Our Staff

     

    TVS Electronics Limited (TVS-E) has appointed Pitchfork Partners Strategic Consulting as its new communication partner. Through this appointment, Pitchfork Partners will drive marketing communications for TVS-E, building and elevating awareness about the brand.

     

    Commenting on the appointment, Jaideep Shergill, Co-Founder, Pitchfork Partners, said: “TVS Electronics has been pioneering innovative and cutting-edge solutions for decades now through an array of products and services. We are proud to work with this iconic brand and I am confident that our expertise in managing strategic communication for Indian as well as global businesses in the technology sector will play a role in helping them achieve their communication goals.”

     

    Speaking on the appointment, Rangesh AB, Dy. GM, Marketing & Communications at TVS Electronics Limited added: “We are thrilled to have Pitchfork Partners as our marketing communications partner. Their passion for brand building coupled with their comprehensive and innovative approach led us to appointing the team to drive marketing and brand communications for TVS-E. We look forward to leveraging their expertise as our trusted partners as we navigate the dynamic business landscape.”

     

  • To strengthen recruitment and retention

    Pitchfork launches Specialised Talent Engagement Practice

    By Our Staff

     

    Pitchfork Partners Strategic Consulting has launched a specialised talent engagement practice. The practice promises to hone client capabilities to effectively communicate, build and retain trust among existing and potential talent.

     

    Through the practice, Pitchfork Partners will offer consulting services to develop talent engagement, both internally and externally, create recruitment and retention campaigns, internal communique, as well as tactical actions meant to support the company’s overall talent objectives. It is, notes a communique, already consulting on this front with leading brands across auto, manufacturing, technology and global capabilities centres (GCCs) for their internal and external communication as well as talent engagement initiatives.

     

    Said Pannkajj D Desai, Chief Operating Officer, Pitchfork Partners Strategic Consulting: “Finding and retaining the right talent is not always easy and remains a primary concern for many organisations. While traditional motivations such as pay scales and benefits are important, the current workforce seeks inclusive and impactful experiences at the workplace too. A winning strategy to make one’s firm attractive to potential and current employees is what will determine whether the employer will be successful or not.”

     

  • To strengthen its brand narrative

    Pitchfork to partner Intellimation

    By Our Staff

     

    Intellimation Market Services Ltd (Intellimation.ai), an Enterprise AI company that uses its proprietary natural language processing and machine learning methods in the BFSI sector, has hired Pitchfork Partners Strategic Consulting LLP to drive its strategic communication. Pitchfork Partners’ initiatives will support Intellimation.ai’s business growth and strengthen its brand narrative.

     

    Har Pulak Bahadur
    Har Pulak Bahadur

    Said Har Pulak Bahadur, CEO, Intellimation.ai: “Artificial Intelligence (AI) products will fundamentally alter the way in which businesses are set-up and conducted. This trend will continue, especially due to the increasing adoption of AI as an operational backbone. We are in the early stages of a fourth industrial revolution! At this stage, brand communication is critical, and I am positive that Pitchfork Partners’ expertise will play a key role in our success.”

     

    Jaideep Shergill
    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are honoured to assist Intellimation.ai in transforming the operations landscape of financial institutions. It’s a privilege to be part of its journey in India.”

     

  • To strengthen the  brand as a financial services company

    Pitchfork to lead strategic communication for Rupeek

    By Our Staff

     

    Rupeek, the asset-backed digital lending platform, has appointed Pitchfork Partners Strategic Consulting as its public relations and digital consultancy. Pitchfork will be responsible for providing strategic communication and digital counsel to strengthen Rupeek’s brand image and enable storytelling that would help increase the preference for doorstep gold loans amongst consumers.

     

    Said Shalabh Atray, Senior Vice President – Marketing & Digital, Rupeek: “We are delighted to partner with Pitchfork Partners. At Rupeek, we aim to transform the business of gold loans and democratize access to credit for all. Pitchfork’s integrated strategic approach will assist us in our storytelling efforts to make Rupeek the largest digital lender in the years to come.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We look forward to this great partnership and are delighted to expand our expertise. With Rupeek’s commitment to gold loans and its unique offerings, it not only has an edge with India’s consumers but it can also disrupt the market. We are privileged to partner with such an inventive company.”

     

  • Will help agency enhance reputation and increase share of voice

    Pitchfork bags PR mandate for Songfest

    By Our Staff

     

    Music content and IP company Songfest India has appointed Pitchfork Partners Strategic Consulting as its communication counsel. Pitchfork will amplify and communicate the vision and the messaging of Songfest India through the media and bolster its reputation as a company known for creating out-of-the-box and engaging content for brands.

     

    Said Gaurav Dagaonkar, Co-founder and CEO, Songfest India: “We are glad to engage with Pitchfork Partners to power our communication. Pitchfork understands our needs and is best suited for our requirements. Songfest is a dynamic company that is young, driven and ambitious. We are looking to expand rapidly and explore new avenues to showcase our offerings. Pitchfork’s experience and expertise will go a long way in helping us achieve our goals.”

     

    Added Meghna Mittal, Co-founder, Songfest India: “Songfest is committed to helping brands amplify their communication. Be it startups or large brands, we align ourselves with their positioning to create content that resonates with their target audience, with an approach that’s ROI driven. As we broaden our horizons, it’s great to have Pitchfork Partners on board with us in our journey.”

     

    Talking about the association, Pitchfork Partners Co-founder Jaideep Shergill said: “Songfest is a powerhouse of creative video solutions and we look forward to communicating its message to the right audience. With our skills and domain knowledge, we believe we can offer interesting solutions that will increase their share of media and the spotlight. Also, our experience in entertainment will hold us in good stead when it comes to serving Songfest.”

     

  • Will support business growth and strengthen the brand narrative

    Pitchfork to partner Jaycee on comms

    By Our Staff

     

    Jaycee, the market leader in the processing, marketing and export of high-quality coal combustion products has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor. Pitchfork Partners will drive communication for Jaycee, supporting business growth and strengthening the brand narrative.

     

    Said Rishit Dalal, Director, Jaycee: “India is the world’s second largest ash producer. With the government aiming to boost the domestic coal mining sector, and the fact that coal power will remain an integral part of our economy for the next two decades at least, it is an exciting phase for us and building our brand narrative will play a crucial role in business. That’s where Pitchfork Partners comes in. It has the credentials and track record to make our brand even more relevant to all stakeholders.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted to partner with Jaycee. We understand the transformation and the repositioning taking place in the coal combustion products industry. It’s a privilege to partner with the leader in this sector and be part of its sustainable change journey in India.”

     

  • Pitchfork will help build rep through multi-channel outreach

    Koo names Pitchfork Partners for comms

    By Our Staff

     

    Koo, the microblogging platform, has appointed Pitchfork Partners Strategic Consulting as its communications partner.

     

    Said Aprameya Radhakrishna, Co-Founder, Koo: “Koo has Indianised the micro-blogging format by creating an immersive language experience. Creators can now express themselves freely in their native language and users can follow them and their thoughts. We understand India’s language diversity is unique and a global solution doesn’t work for our people. We are committed to being a platform that helps create and carry the Voice of India to a billion Indians. We are happy to partner with Pitchfork to support us in our journey and take the platform’s message to a larger audience.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We’re delighted to partner with Koo. Our diverse experience with startups across sectors will facilitate us achieving milestones together. Technology is the need of the hour and apps such as Koo help the cause.”

     

     

  • Our homegrown lists are too skewed towards the following types: Advertising CEOs, Men, Old men, writes Jaideep Shergill in a new weekly column

    Devil’s Advocate: Introducing a new no-holds-barred column by Jaideep Shergill

    By Jaideep Shergill

     

    This is what Umberto Eco (who sadly passed away recently) had to say about lists:

    The list is the origin of culture. It’s part of the history of art and literature. What does culture want? To make infinity comprehensible. It also wants to create order — not always, but often. And how, as a human being, does one face infinity? How does one attempt to grasp the incomprehensible? Through lists, through catalogs, through collections in museums and through encyclopedias and dictionaries. There is an allure to enumerating how many women Don Giovanni slept with: It was 2,063, at least according to Mozart’s librettist, Lorenzo da Ponte. We also have completely practical lists — the shopping list, the will, the menu — that are also cultural achievements in their own right.

     

    AdWeek recently released the ubiquitous Power List 2016: The Top 100 Leaders in Marketing, Media and Tech. What a great list. Such depth and insightful commentary and more importantly covering a broad spectrum of leaders, ranging from tech CEOs to media moguls to CEOs of Fortune 500 companies to Marketing Directors and head honchos of large marketing services (ouch, was I supposed to say advertising) holding companies. Sadly, like we do every year when such lists get released, we scour every listing only to see the disappointment grow manifold by the time we reach #100 and as always the predestined result follows our disappointment. We never (rarely ever) have any leaders directly representing the PR/communication fraternity.

     

    I did notice one “outlier”, Harris Diamond, CEO, chairman, McCannWorld group who comes in at #76 on the list. Having said this, the last time Mr Diamond was in a role in the PR industry was back in 2012. So that’s that as far as the PR and communication industry goes. Nada, zilch, Zero!

     

    Of course the holding company chiefs on the list can also claim to have something to do with the PR business but we all know how little they care or mean to do for the PR fraternity barring the lip service of course.

     

    A completely different list, the GQ magazine 100 most connected men in Britain 2016 has a great list with very different criterion for one to appear on it, however, this list at least has a handful of leaders from the PR industry on it including Matthew Freud, Chairman, Freud Communications, Paddy Harverson and DJ Collins, Co-founders, Milltown Partners, Simon Kelner, Chief executive, Seven Dials PR, Benjamin Webb, Founder, Deliberate PR and James Chapman, Director of communications for George Osborne. More importantly I didn’t see many of those “lip-service” folks listed!

     

    Looking at the latter, there is hope yet!

     

    Now coming to some of our very own homegrown lists which I have been reading with a great amount of amazement and consternation.  Invariably, we end up with list which are too skewed towards the following types:

    1. Advertising CEOs

    2. Men

    3. Old men

     

    While this applies to some of the large marketing media and so-called industry leading titles who create these lists, the PR-specific lists are equally lopsided and represent “the old school” definition of Public Relations and Communication. Unusually, only those from the “establishment” make it to these lists.

     

    I personally believe that these lists need to be expounded a lot more and comprise a much wider constitution and deeper thinking needs to go into curating them rather than providing the standard, dull fare to readers. Let’s give our brothers and sisters more credit for their intellect.

     

    Within the world of lists, the PR industry and our representation on these lists is like the innermost and smallest doll of the Matryoshka doll (Russian doll)

     

    Sorry, Mr. Eco, we have a long way to go yet!

     

    Jaideep Shergill, Co-Founder, Pitchfork Partners Strategic Consulting LLP is a PR and communicationas veteran and has always been contrarian about most things, drawing extraordinary amounts of irk and ire from industry peers. He can be reached at jaideep.shergill@pitchforkpartners.com.