MxMIndia

Tag: Piramal Enterprises Limited

  • Polycrol has been a household name in the East

    Piramal Enterprises ropes in Sourav Ganguly as its brand ambassador

    By A Correspondent

     

    Piramal Enterprises’ Consumer Products Division announced its association with Sourav Ganguly, President, Board of Control for Cricket in India (BCCI) as the brand ambassador for Polycrol, its antacid brand.

     

    Commenting on this association, Nandini Piramal, Executive Director, Piramal Enterprises Limited said: “We are pleased to have Sourav Ganguly as the brand ambassador of Polycrol. Sourav, fondly known as ‘Maharaja’ in Eastern India, has been one of the world’s leading batsmen and a successful captain of the Indian cricket team. His association with Polycrol is a testament to our legacy brand’s strength and trustworthiness.”

     

     

  • The pitch was jointly won by Havas Media and Havas Life Sorento, the group’s healthcare specialist division

    Havas Media bags digital duties of Piramal consumer products division

    By A Correspondent

     

    Havas Media has bagged the digital duties of Piramal Enterprises Limited’s (PEL) Consumer Products Division. The pitch was jointly won along with Havas Group’s healthcare specialists, Havas Life Sorento.

     

    The mandate includes social media, content, ORM, SEO and website duties for PEL’s Consumer Products Division comprising of 22 brands across categories such as skin care, vitamins and nutrition, antacids, analgesics, gastro-intestinal and baby-care. The account will be handled out of the agency’s Mumbai office.

     

    Said Mohit Joshi, Managing Director, Havas Media Group: “We are delighted to be partnering with a renowned meaningful brand like Piramal that caters to the Indian self-care market with a purpose to improve people’s lives by offering products that address their routine-disruptors. Havas with its combined capabilities from creative, media and healthcare divisions, manifested in our ‘Village’ Together model, will aim to provide the best consumer-centric solutions to the client. Based on the philosophy of ‘Doing Well and Doing Good’, Piramal Group is known to create long-term value for its stakeholders and the community at large, and we are delighted to be their trusted torchbearers in this journey.”

     

     

  • Little's enriches the lives of young families by providing products that make the initial developmental years of a baby's life happier, healthier and safer

    Piramal’s baby-care brand Little’s unveils inaugural campaign

    By A Correspondent

     

    Piramal Enterprises’ Consumer Product brand – Little’s recently launched its first TVC in India. The advertisement has been created under the guidance of Prasoon Joshi, CEO, McCann World Group and media strategized in supervision ofSam Balsara, Founder, Chairman and Managing Director, Madison Communications.

     

    Little’s enriches the lives of young families by providing products that make the initial developmental years of a baby’s life happier, healthier and safer. The TVC emphasizes the strong bond between mother and the little one, capturing the joy of motherhood and candid moments of babies in everyday activities. These activities come across as ‘slice of life’ situations that mothers can resonate.

     

    Launched in India in 1980, the baby care brand Little’s is present in a wide range with more than 100 products including – baby feeding bottles, baby skin-care, baby grooming accessories, baby apparels, baby toys, baby bathing, bedding, travel accessories & baby toilet accessories. In November 2015, Piramal Enterprises’ Consumer Products Division acquired the brand which includes the entire product range across six categories. Little’swould be available across 3.5 lakh outlets in India and has been growing at a CAGR faster than the market over the past few years. Although the brand has had a market presence for the past 36 years and is preferred by millions of mothers,this is the first time that strong marketing levers have been deployed through advertisement to increase its footprint.

     

    Commenting on the marketing strategy for Little’s, Dhawal Katkar, Vice President Marketing – Piramal Enterprises Limited, “We aim to make Little’s India’s #1 brand in the baby care range. Little’s has been a preferred choice of mother’s since 1980’s and has a very strong heritage and equity in providing excellent quality products for babies of 0-4 years. We will be looking at scaling this up rapidly to make it the most loved brand for babies. When probing for insights on motherhood, what we discovered is being a mother is always a testing time for her, yet it is filled with very happy & joyous moments which is what makes her become a Little more mother every day. Little’s range of products seamlessly integrates and become a part of this everyday life of the mother & baby’s growth & development, to make it more memorable”. We plan to cover 90% of young Indian mothers through aggressive marketing plans this year.

     

    Commenting on the TVC Pradyumna Chauhan, National Creative Director, McCann Mumbai said: “Littles is a dream brand name for a range of baby care products. The strategy of this campaign is to make that brand name the preferred one for mothers. So we wove the word ‘littles’ throughout the spot including the jingle. As for the creative idea, we kept it simple. Truth is it’s the million little things a woman does for her child that make her a mother. Little’s knows that and supports every mother with its thoughtfully designed products in as many ways as possible.”