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Tag: Pink Lemonade

  • To boost the brand’s digital footprint with cutting-edge AI strategies

    Pink Lemonade forges partnership with Polar Bear ice Creams

    Pink Lemonade, a Bangalore-based brand and marketing agency, gets Polar Bear Ice Creams as their clientele.

    Tina Garg, CEO of Pink Lemonade, said: “Joining forces with Polar Bear Ice Creams is a significant achievement for us. It’s a testament to our team’s ability to innovate and push the boundaries of what’s possible in digital marketing. We’re excited to bring our AI expertise in strategic storytelling and creative content creation to the table, enhancing Polar Bear’s footprint in the digital space.”

    Reflecting on the collaboration, Prashant Prakash, Vice President – Sales & Operations of Polar Bear Ice Creams added: “Our goals were clear from the very beginning – to strengthen our digital presence on Instagram,  bring life to our feed with vibrant visuals, and engage our audience with creative, shareable content. We wanted to increase our followers, but more than that cultivate a community of loyal and engaged Polar Bear enthusiasts.”

  • The Bengaluru-based agency has now been selected as Titan’s Social Media agency partner for the HR division

    Pink Lemonade ‘elevates’ Titan’s campus recruitment

    By A Correspondent

     

    Creative agency Pink Lemonade has recently conceived and executed an engagement campaign for Titan. The extensive college campus recruitment programme, Titan Elevate, was carried out through both online and offline channels. Pink Lemonade has now been selected as Titan’s Social Media agency partner for the HR division, according to a communiqué.

     

    The recruitment campaign spanned 10 universities all over the country. In line with the campaign theme of Elevate, Pink Lemonade created targeted messaging centered around the concept of scaling to greater heights in one’s career.

     

    Considering the young demographic, Pink Lemonade zeroed in on Social Media (Facebook in particular) as the perfect platform to promote the campaign. Further, a series of interactive contests were conceptualized for the month-long recruitment campaign. Pink Lemonade also targeted students by disseminating content through offline channels (using collaterals such as standees, posters, banners, flyers) across college campuses.

     

    Vasudha, Assistant Manager – Talent Management at Titan Company said, “The engagement campaign was a big success. We were extremely happy with the creative output of the Pink Lemonade team. We especially appreciate their active involvement at every stage of the campaign, making sure it ran as smoothly as possible. We look forward to a long and positive association with Pink Lemonade!”

     

    Speaking about the campaign, Pink Lemonade Founder-CEO Tina Garg said, “Titan Elevate is a campaign we’re extremely proud to showcase. Today, Social Media is the perfect place to tap into the youth segment, and so our marketing effort was geared towards creating and promoting content on Facebook. With a host of engaging contests, we managed to reach out to a wide audience base, ensuring the success of the campaign.”