By A Correspondent
With a vision of bringing together content, media and technology, FoxyMoron has launched a unique centre of excellence called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands.
On launching this new vertical, Pratik Gupta, Co-founder, FoxyMoron said, “Digital in India is at a really fun inflection point. Brands who want to innovate on digital will find what Phosphene has to offer unique, simple, affordable yet groundbreaking in all ways. Personally, I am supremely excited about the comprehensive AI and AR solutions that Phosphene has built for some of our brands and I also believe that this is the future!â€
Added Rishabh Khatter, Head – Technology & Innovations, Phosphene: “Phosphene’s primary focus is to build incredible experiences for the consumer that keeps new technology and innovation at the forefront. Be that online in the digital space or on-ground, we aim to marry creative technology with brands, integrating it seamlessly to come up with unique solutions that will help them up their content and marketing game. We are enabling accessible, attainable, affordable and future focused creative technology for our clients. We aim to help them instill innovation into their campaigns at a higher frequency by making technology approachable, both by making it simple and available,â€