MxMIndia

Tag: Phoenix Mills Limited

  • Citadel Indore, Palladium Ahmedabad and Phoenix Workspaces to be precise

    Pixelfox bags mandate for Phoenix properties…

    By Our Staff

     

    Mumbai-based creative agency Pixelfox has announced its appointment as creative and digital partner for Phoenix Citadel Indore, Palladium Ahmedabad, and Phoenix Workspaces.

     

    The mandate encompasses the strategic enhancement of brand identity and digital presence across all platforms for these esteemed entities.

     

    Commenting on the partnership, Krutika Damani, Founder, Pixelfox said: “We are elated to embark on this exciting journey with The Phoenix Mills Limited. The Pixelfox family, armed with a  talented team, is dedicated to taking the  brand’s visual presence to unparalleled heights. We are confident in our capacity to achieve this through a combination of innovation and a unique approach.”

     

    Added Mayank Lalpuria, West & North Marketing Head at The Phoenix Mills Limited: “The Phoenix Mills Limited as a brand has been synonymous with innovation and excellence, and we believe Pixelfox aligns perfectly with our ethos of delivering exceptional value. With this partnership, we look forward to reshaping the digital landscape and enhancing customer experiences across Phoenix Citadel Indore, Palladium Ahmedabad, and Phoenix Workspaces. Together, we will set new standards and exceed expectations, driving our brands to greater heights in the digital era,”

     

  • The mandate for MindShift Interactive is to manage the brand’s social media, influencer marketing, and media planning across all platforms

    MindShift Interactive wins social and digital mandate of Phoenix Marketcity Kurla, Mumbai

    By A Correspondent

     

    MindShift Interactive has won the social and digital mandate of Phoenix Marketcity, Kurla. The account was won following a multi-agency pitch. The mandate for MindShift Interactive is to manage the brand’s social media, influencer marketing, and media planning across all platforms.

     

    Commenting on the occasion, Zafar Rais, CEO, MindShift Interactive Private Limited said, “We are delighted to have Phoenix Marketcity join us as we collectively work towards making it a destination for luxury events and experiences, leveraging social media. Our digital insights show the power of digital on the luxury market and we intend on leveraging the same to grow the brand further.”

     

    Added Rajendra Kalkar, President (West), Phoenix Mills Limited: “What impressed us was MindShift’s ability to think out of the box, their distinctive approach and most importantly, their understanding of the retail and lifestyle space, which convinced us to partner with them.”