Tag: Philips LED lights

By A Correspondent

Ogilvy Delhi has launched a new campaign for Philips LEDs. Said Ajay Gahlaut, Deputy Chief Creative Officer, Ogilvy India: “While light helps us see things, more often than not, we fail to see how the glare from ordinary light can be harmful to the eyes. So the brief was to tell people how only the right light comes with low glare which is good for their eyes. And therefore their future.”

Added Chandana Agarwal, Managing Partner, Ogilvy Delhi: “We started on the journey of differentiating our lights basis glare last year. It was a big step to link tiredness of eyes to inappropriate lighting. This year’s communication builds on this proposition further and brings it alive interestingly.”