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Tag: Philips Avent

  • #TeamBreastfeeding

    Philips Avent launches campaign

    By Our Staff

     

    Philips Avent child care brand has launched a campaign #TeamBreastfeeding. As per a recent online survey conducted with 1000 moms by Philips Avent, seven out of 10 mothers said that they want their husbands to participate in breastfeeding. According to a communique, the brand wants to communicate that “breastfeeding should not be seen as an issue that concerns only women and mothers but rather as a shared responsibility for both parents”.

     

    Commenting on the campaign, Vidyut Kaul, Head, Personal Health, Philips Indian subcontinent said: “At Philips, as we mark World Breastfeeding Week, we want to create an enabling environment for breastfeeding. The campaign #TeamBreastfeeding focuses on the efforts towards doing away with the romanticized version that does not tackle the real issues surrounding breastfeeding. The notion and thought behind this campaign focuses on how breastfeeding can be a shared responsibility and how fathers can contribute, and be a part of this wonderful journey.”

     

  • Launch campaign to celebrate the incredible strength that mothers have shown during these trying times…

    Philips Avent & Carat India pay tribute to ‘Mothers’

    By A Correspondent

     

    Philips Avent, in association with Carat, the media agency from the house of Dentsu Aegis Network (DAN) India, has launched its latest digital campaign, #ToughTimesTougherMoms.

     

    Said Gulbahar Taurani, Vice President, Philips Personal Health, Indian Subcontinent: “Mothers make life better for all of us, everyday. We at Philips Avent wanted to celebrate this spirit of motherhood that has shone brighter than even before during the COVID lockdown and so we created this short film as a token of our gratitude. The beauty of this whole campaign is in its authenticity – the film cast are real mothers living everyday moments at their homes. Entirely self-shot, this film is our way of saying thank you to all the mothers who make life better for us, everyday.”

     

    Added Rajni Menon, CEO, Carat India: “The one-of-a-kind film captures unsung heroes of these times – the ‘Moms’. It is a slice-of-life of how mothers have been keeping their families secure and happy in such times. Indeed, moms are the true warriors. Hence, there was no better way to thank them than by capturing real moms in daily life.”