MxMIndia

Tag: PHD

  • To create an “inspiring brand” for the EdTech firm

    TBWA & PHD win Lead School mandate

    By Our Staff

     

    Lead School, a K-12 EdTech player, has announced the appointment of TBWA and PHD, as its integrated creative and media partner. The mandate, won during a multi-agency pitch, will be managed from Mumbai.

     

    While TBWA will develop a strong communication, creative strategy and campaign for the brand across television, outdoor and digital media platforms, PHD will be responsible for media buying and planning focused on building a resilient digital footprint for the EdTech enterprise.

     

    Said Anupam Gurani, Chief Marketing Officer, Lead School: “TBWA and PHD are admired globally for their campaigns that are testimony to their disruptive and digital-first brand storytelling and creative thought process. We are confident that this synergy will create a strong brand story for Lead School which complements with our proposition of delivering a highly enriching and personalized educational experience to students, parents through our partner schools and teachers. We are excited to partner with TBWA and PHD in our journey of building Lead School as India’s most loved education brand.”

     

    Added Govind Pandey, CEO, TBWA India: “It is inspiring for us to partner with Lead School in creating a disruptive brand with the purpose that every child deserves an excellent education. We look forward to this journey together of fulfilling this vision.”

     

  • Mirum hires Preetam Thingalaya as Director of Media

    By A Correspondent

     

    Preetam Thingalaya

    Mirum has announced the appointment of Preetam Thingalaya as Director of Media. Thingalaya will head the media planning and buying division and play a key role in growing the business and providing strategic direction, especially focusing on programmatic and performance marketing.

     

    Thingalaya comes with more than two decades of experience across agency businesses, including Mindshare, PHD and Hungama. His last stint was with OTT platform Zee5 as the digital lead for SVOD and Music verticals. He will be based out of Mumbai office and will directly report to the Joint CEO, Sanjay Mehta.

     

    Sanjay Mehta

    Commenting on the appointment, Mehta said: “I am delighted to welcome Preetam on-board. Mirum offers a full-service solution to clients, from strategy, creative, technology, content, monitoring, and marketing automation, and paid digital media is an integral and critical component, to join the dots and deliver business results, for our clients. At Mirum, we already have a very successful media planning and buying division, and now with Preetam coming on board, we will provide enhanced value across all facets of paid digital media, further strengthening our media deliveries”.

     

     

  • We reserve any further comment on the question. But we do have one on the answer. In one word: super. Without further ado, Das ka Dum by Dr Bhaskar Das. Enjoy

    Das ka Dum with Dr Bhaskar Das: Wouldn’t it have been better to get an honorary PhD? Less work on the thesis yet all the impact of being a ‘doctor’?

    We reserve any further comment on the question. But we do have one on the answer. In one word: super. Without further ado, Das ka Dum by Dr Bhaskar Das. Enjoy

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q.  You’ve done a PhD not once, but twice over. There are some others in the media and advertising who have also done their PhDs. But we’ve also seen a few big bosses from A&M get honorary PhDs and they can now prefix their names with a ‘Dr’. Wouldn’t it have been better for you to have organised that? Less work on the thesis etc, yet all the impact of a ‘Doctor’. Aap ki kya Rai hai?

     

    A. Every PhD is a quest for learning. Path may be different but outcome is converged. My route has been academic. Others who get honorary PhD, their life journey, their enterprise are itself a subject of PhD that are rooted on the empiricism and exploration of knowledge. Hence the comparison, in case you were trying to do, is not appropriate as journeys are journeys. Labels are irrelevant. Prefix or suffix is incidental. Quest is transformational.

  • Yet another provocative question we have asked Dr Bhaskar Das in the Das ka Dum series. Read on…

    Das ka Dum with Dr Bhaskar Das: You have been into hardcore sales for most of your professional career. And then you went on to do a Ph D. And not one, but two. Isn’t a bit of a contradiction – the ‘saleoo’ & the ‘gyaani’?

    Yet another provocative question we have asked Dr Bhaskar Das in the Das ka Dum series. Read on…

     If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

     

    Q. You have been into hardcore sales for most of your professional career. And then you went on to do a Ph D. And not one, but two. Isn’t a bit of a contradiction – the ‘saleoo’ and the ‘gyaani’?

     

    A. This question suffers from the usual attribution myopia and stymies the human potential. Can you tell me who is not a salesman in this world? So I am not ashamed of being labelled a ‘Saleoo’. Academic interest liberates you from the darkness of bounded ignorance to the world of unbounded curiosity. In the process, one gets conscious of one’s imperfections and surges forward to an enlightened space.

  • Unilever renews media relationship with Mindshare in India for non-digital duties, and with PHD for digital

    It’s Mindshare (& PHD) again for HUL!

     

    By A Correspondent

     

    Media agency Mindshare’s India operations will continue to handle the non-digital media duties for FMCG major Hindustan Unilever. The WPP agency has been appointed by Unilever in 60 markets in its global media agency review which it conducts periodically. Omnicom’s PHD will continue to oversee the digital spends for HUL in India.

     

    “We just celebrated 20 years of a great partnership. This news brings in a momentum to instill new thinking and adaptive way of engagement with consumers. We are completely poised to take on this challenge of discovering inventive ways of achieving key goals of Unilever,” said Prasanth Kumar, CEO, Mindshare South Asia.

     

    Added Amin Lakhani, Head, Mindshare Fulcrum South Asia, which oversees the HUL business: “We are delighted to continue our partnership with Unilever. As the team, we embark on creating futuristic marketing solutions for all the Unilever portfolio brands. Greater consumer engagement with content in a real time environment and bespoke integrated media planning will be our topmost priority. The team is excited to be the lead partner to Unilever in their next phase of growth.”

     

    Just last week, Mindshare celebrated 20 years of partnership handling the media duties of HUL in the presence of Sanjiv Mehta, Managing Director and CEO, HUL and Mindshare Global CEO Nick Emery. A communiqué from Mindshare on PR Newswire quotes Emery saying: “Unilever is not only one of the world’s largest advertisers, it is one of the most progressive. It is a great privilege and also a great reflection on our teams that we now work with Unilever in 60 markets across all continents.”

     

    Mindshare has been confirmed as Unilever’s media agency partner in Europe, North America, South East Asia, South Asia and Africa.  PHD and IPG agency Initiative will also execute media spends for Unilever in certain international markets. . It’s been mostly status quo for Unilever’s media mandates, except, as per an Ad Age report, that some European markets have moved from PHD to Mindshare and the all-important Australian market has moved from Mindshare to PHD. China, it may be noted, will be with PHD, as will be Taiwan, Hong Kong, New Zealand and Australia. Initiative will direct Unilever spends in Latin America and Greece.

     

    PHD officials were not available for comment.

     

    In Arrangement with MxMIndia.com