MxMIndia

Tag: PGI

  • The PGI recognised the contribution of the late Kulmeet Makkar, who helmed the Guild for the last decade

    Nitin Tej Ahuja appointed CEO of Producers Guild of India

    By A Correspondent

     

    Nitin Tej Ahuja

    The Producers Guild of India (PGI), the leading film, television and digital content producers’ body in India, has announced the appointment of Nitin Tej Ahuja as Chief Executive Officer.

     

    Announcing the appointment, Siddharth Roy Kapur, President of the Producers Guild of India, said: “I have known Nitin for many years as someone with an expansive and in-depth understanding of the media and entertainment industry. He is uniquely equipped with the knowledge, experience and ability to take on the challenges and to build on the opportunities that will be presented by the unprecedented times ahead of us. I am confident that in this role, Nitin will be a huge asset to the PGI and to the industry as we move forward.”

     

    Added Ahuja: “As a long-time observer and admirer of the Guild’s wide-ranging and pathbreaking initiatives in championing the interests of content producers, I am honoured to serve in the continuation of the Guild’s untiring efforts. I look forward to working closely with the PGI President and members as we navigate the challenges brought about by the global pandemic and the vastly different landscape that awaits us in the post-Covid world”

     

    Said Kapur: “I also want to take this opportunity to recognise the immense contribution of the late Kulmeet Makkar, in his role as CEO of the Guild for the past decade. His sudden demise left us all in grief, and created a huge void at the PGI. Kulmeet worked long and hard with passion and perseverance to bring the Guild to its present stature, and I have no doubt that Nitin will go on to ably build on this wonderful legacy.”

     

     

  • A celebration of the many firsts a bride experiences in life after her wedding

    PGI India’s digital campaign is an ode to every bride

    By A Correspondent

     

    #MyFirstEvara, PGI India’s digital campaign celebrates rare firsts in a new bride’s life. The campaign is supported by a short film conceptualised by Dentsu Webchutney that captures overwhelming moments that any bride would relate to.

     

    Said Sujala Martis, Director, Consumer Marketing (PGI): “For every bride the fragile vulnerability of a key transition preoccupies her mind. There is a sense that everything will change. A shroud of expectations, explicit/implicit/self-driven surrounds the young woman. Its only important influences like her partner or her MIL who can smoothen any potential rough edges & lead her towards the liberation she dreamt of. Hence, the relevance and importance of the many firsts that follow immediately after. They form the founding blocks of a new life & are truly “Rare”. Charged with emotional meaning what better metal but Platinum to mark them with.”