MxMIndia

Tag: P&G Indian subcontinent

  • With comedian Kiku Sharda

    Tide launches unveiled laundry music video

    By Our Staff

     

    Tide detergent a unveiled laundry music video ‘Khachak Khuchak Chod do’ with comedian Kiku Sharda, known for his various characters on ‘The Kapil Sharma show’.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India and Vice President and Fabric Care Head for P&G Indian subcontinent. “At Tide, we are known for our fun, quirky and pop culture advertising. Whether it’s the iconic swoosh, the very popular ‘Chauk Gaye,’ the famous Tide rap or our collaboration with iconic characters Tide has always stood for superior whiteness and cleaning while adding a bit of humour to the otherwise mundane chore of laundry. We are always finding new and quirky ways to connect with our consumers. Through this music video, we want to reach out to our digital consumers who are clued in on social media and who will instantly be drawn to the visuals and lyrics of the ‘Khachak Khuchak’ song.”

     

  • Rachana Shah Monteiro to head west for Starcom

    By Our Staff

     

    Starcom India has announced the appointment of Rachana Shah Monteiro as the West Head for India. As a Senior Vice President, she will be responsible for leading and strengthening client relationships and business growth for the West office. In her last stint at Mediacom, she led the AOR for P&G Indian subcontinent.

     

    Said Niti Kumar, COO, Starcom India: “I am really excited to welcome Rachana into the Starcom family. She has a proven record in managing large businesses and teams and her expertise will help us drive more value for our diverse portfolio of clients. We have a fabulous team in Mumbai and I am confident that with Rachana at the helm they will strive toward greater heights.”

     

    Added Shah Monteiro: “I strongly believe that the entire media agency model is segueing towards the collaboration of specialisations, in driving omnichannel marketing for the client. Starcom has a heterogeneous, very strong portfolio of clients and is known for bringing in compelling brand experiences through the use of data and technology. I look forward to delivering integrated value propositions that drive immense growth for clients and further strengthening Starcom’s culture of innovation and collaboration.”

     

  • Presents inspirational stories as part of #ChangeTheCycle

    Ariel launches new video saluting Covid warriors

    By Our Staff

     

    Ariel India has released a video capturing the stories of real heroes who are leading by example and doing more than their share during the pandemic. The campaign called #ChangeTheCycle brings together stories of heroes who have epitomized care and kindness. And every act of kindness, starts a cycle of change that can fill those around with hope.

     

    Ariel salutes the spirit and dedication of these citizens who started the cycle of change and took upon themselves the responsibility to extend support in their best capacity.

     

    Said  Sharat Verma, Chief Marketing Officer, P&G Indian Subcontinent and Vice President, Fabric Care, P&G Indian Subcontinent: “At Ariel, we believe that progress is impossible without change, and each of us has the power to make a difference. We salute these ordinary citizens for their extraordinary contribution to society. They inspire us through their selfless acts of kindness and teach us that when we all play our part to help each other, we can truly #ChangeTheCycle.”

     

  • Presents inspirational stories of Ordinary People with Extraordinary Feats

    Ariel release new film on Covid heroes

    By Our Staff

     

    Ariel India has released a video capturing the stories of real heroes who are leading by example and doing more than their share during the pandemic. The film was launched on Ariel’s social media channels.

     

    Ariel salutes the spirit and dedication of these citizens who started the cycle of change and took upon themselves the responsibility to extend support in their best capacity. There are many around us who, embodying the same spirit as demonstrated by these heroes, continue to put society first and help day in and day out. These heroes are relentless and their drive to steer the change is inspirational for all of us.

     

    Said Sharat Verma, Chief Marketing Officer, P&G Indian Subcontinent and Vice President, Fabric Care, P&G Indian Subcontinent: “At Ariel, we believe that progress is impossible without change, and each of us has the power to make a difference. We salute these ordinary citizens for their extraordinary contribution to society. They inspire us through their selfless acts of kindness and teach us that when we all play our part to help each other, we can truly #ChangeTheCycle.”

     

  • The idea for this film came from a conversation with a new mother, says the client

    Pampers’s ad airs mother’s wish for her newborn

    By A Correspondent

     

    Diapers major Pampers has released an adfilm titled #WelcomeToTheWorld newborns.

     

    Said Abhishek Desai, Category Leader, Baby Care, P&G Indian subcontinent: “Pampers has been a confidence-boosting, spirit-lifting ally for parents. The idea for this film came from a conversation with a new mother. We are living in uncertain times, and one would think that bringing a child into the world can make a new mom anxious. But, she said holding her baby for the first time filled her with hope and positivity. This is the sentiment that formed the base for this film- and it’s so true! Even though we are living through an unpredictable time, we see people coming together like never before. Pampers #WelcomeToTheWorld highlights a message we feel is important – a message of hope. We hope that this film encourages new moms to re-imagine the world as they welcome their bundle of joy – filled with hope and love.”

     

    Added Rajdeepak Das, Chief Creative Officer – Leo Burnett, South Asia, and Managing Director – India: “Bringing a child into the world in these uncertain times would fill a new mother with fear and anxiety. But, a candid conversation surprised me with the insight that holding a baby for the first time also fills a mom with hope and a deep sense of positivity. And if you think about it, doesn’t it make perfect sense? After all, a baby is a little bundle of hope, potential and love. If you look around with that lens, you see so much good. You see how the world has come together to fight this. You see how people have started to reach out to each other, to help each other in ways that we haven’t seen in a long time. That’s a powerful insight and so we wanted to tell the story through the lens of a new mom.”